Deodorant and Antiperspirants

Deodorant and Antiperspirants Market Outlook

The global deodorant and antiperspirants market was valued at approximately $23 billion in 2024 and is projected to reach around $36 billion by 2035, growing at a compound annual growth rate (CAGR) of about 5.2% during the forecast period. This growth can be attributed to increasing consumer awareness regarding personal hygiene, a surge in demand for natural and organic formulations, and the expansion of retail channels worldwide. Additionally, the rise in disposable incomes, particularly in developing regions, has led to an increase in spending on personal care products, further driving the market growth. The ongoing trend of male grooming and the inclusion of innovative ingredients in deodorants and antiperspirants are also significant factors contributing to market expansion.

Growth Factor of the Market

The deodorant and antiperspirants market is experiencing substantial growth due to various factors including lifestyle changes, heightened awareness about hygiene, and the rising prevalence of body odor issues among consumers. The growing trend of personal grooming and hygiene, especially among younger demographics, has pushed manufacturers to innovate and diversify their product offerings to meet the demands of consumers seeking effective solutions. Moreover, the increasing acceptance of gender-neutral products, coupled with the booming e-commerce platforms, has provided consumers with enhanced access to a broader range of products. Furthermore, brands are focusing on formulating products that are free from harmful chemicals, thus catering to the growing demand for natural and organic personal care solutions. These dynamics not only fuel market growth but also encourage sustainable practices in the industry.

Key Highlights of the Market

• The market is witnessing a shift towards natural and organic deodorants, driven by increasing health consciousness among consumers.
• Innovations in product formulations and packaging are gaining traction, enhancing user experience and convenience.
• Online retail channels are rapidly gaining popularity, accounting for a significant share of the market due to their convenience.
• A noticeable rise in demand for unisex products is reshaping the industry landscape, catering to a broader audience.
• Regional expansion and targeted marketing strategies are essential for brands looking to capture emerging markets effectively.

By Product Type

Spray Deodorant:

Spray deodorants are favored for their convenience and quick application, making them a popular choice among consumers. They typically contain a blend of fragrances, and alcohol, which helps in masking body odor and providing a refreshing feel. The spray format also allows for a more even distribution, making it ideal for daily use and suitable for various skin types. With the rising demand for long-lasting formulas, manufacturers are increasingly incorporating advanced technologies to enhance the efficacy and duration of these products. Moreover, the growing trend of travel-sized products supports the popularity of spray deodorants, as they offer portability without compromising performance.

Stick Deodorant:

Stick deodorants have maintained their popularity due to their ease of use and effectiveness. They are formulated to deliver a solid application that glides smoothly on the skin, offering localized protection against odor and sweat. The formulation typically includes waxes and oils, which help in providing a moisturizing effect and making them suitable for sensitive skin types. As consumers become more ingredient-conscious, many brands are now offering stick deodorants that are free from aluminum and parabens, catering to the growing demand for clean beauty products. Furthermore, the stick format is often viewed as more environmentally friendly, appealing to the eco-conscious consumer base.

Roll-On Deodorant:

Roll-on deodorants remain a staple in the personal care sector, prized for their precise application and long-lasting protection. This format features a ball applicator, which provides a cooling sensation upon application and ensures even distribution across the skin surface. Roll-ons often incorporate a blend of antiperspirant agents, fragrances, and skin-soothing ingredients, making them suitable for various skin types. The increasing popularity of alcohol-free formulations has led to the innovation of roll-on deodorants that prioritize skin health while effectively controlling odor. Additionally, the compact size of roll-ons makes them convenient for travel and everyday use.

Cream Deodorant:

Cream deodorants are gaining traction as an alternative to conventional deodorants, especially among consumers looking for natural and gentle solutions. These products typically contain nourishing ingredients that hydrate the skin while delivering effective odor protection. The creamy texture allows for easy application and absorption, making them suitable for all skin types, including sensitive skin. Many brands are now formulating cream deodorants with organic ingredients, appealing to the growing demographic of health-conscious consumers. The rising trend of DIY beauty products has also contributed to the popularity of cream deodorants, with consumers preferring to use products that offer transparency in ingredients.

Powder Deodorant:

Powder deodorants are known for their excellent moisture-absorbing properties, making them a popular choice for individuals seeking a dry and comfortable feel throughout the day. These products often consist of talc or cornstarch, which helps to keep the skin dry while neutralizing odor. The lightweight texture of powder deodorants allows for easy application, and they are often preferred by consumers with sensitive skin or those who experience irritation from traditional liquid formulations. Additionally, the growing trend towards zero-waste and eco-friendly products has led to an increased demand for powder deodorants that come in sustainable packaging, aligning with consumer preferences for environmentally responsible choices.

By Application

Men:

The men's segment of the deodorant and antiperspirants market has seen remarkable growth, fueled by the increasing focus on personal grooming among men. As social norms evolve, men are becoming more conscious of their hygiene and scent, leading to a rise in product demand. Manufacturers are now focusing on creating products that cater specifically to men's preferences, providing strong odor protection and appealing scents while addressing skin sensitivities. Innovative marketing strategies and endorsements from male celebrities have further bolstered the appeal of men's deodorants, creating a competitive landscape that encourages brands to continuously innovate and meet consumer expectations.

Women:

The women's segment of the deodorant and antiperspirants market continues to thrive, with an extensive range of products tailored to meet the diverse needs of female consumers. Women often seek deodorants that not only offer effective odor and wetness protection but also provide a pleasant fragrance and skin-nourishing properties. Brands are increasingly focusing on formulating products that are free from harsh chemicals, thus catering to the growing demand for clean and natural beauty solutions. The introduction of innovative scents and customizable options further enhances the appeal of women's deodorants, encouraging brand loyalty and repeat purchases among consumers.

Unisex:

The unisex application segment is gaining prominence as consumers increasingly seek products that transcend traditional gender boundaries. This shift towards gender-neutral products is reshaping the deodorant and antiperspirants market, with brands developing fragrances and formulations that appeal to a broad audience. Unisex deodorants often emphasize fresh and clean scents that resonate with both men and women, creating a more inclusive approach to personal care. As societal norms evolve, the demand for unisex products is expected to grow, prompting manufacturers to innovate and create versatile solutions that cater to diverse consumer preferences.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain vital distribution channels for deodorants and antiperspirants, providing consumers with a comprehensive range of products under one roof. This channel is characterized by high foot traffic, offering brands the opportunity to showcase their products prominently and drive impulse purchases. Retailers often implement promotional strategies such as discounts and bundled offers, further incentivizing consumers to explore different brands and formulations. Furthermore, the presence of knowledgeable staff in these outlets can assist customers in making informed choices, thus enhancing the overall shopping experience. The consistent expansion of supermarket chains globally further solidifies their importance in the deodorants market.

Convenience Stores:

Convenience stores play a significant role in the deodorant and antiperspirants market by providing quick and easy access to personal care products for on-the-go consumers. These stores cater to busy lifestyles, often remaining open for extended hours and offering a limited yet essential assortment of products. The convenience factor appeals to consumers who prefer to make last-minute purchases or those who require products during non-traditional shopping hours. The strategic placement of deodorants in high-traffic areas within convenience stores enhances visibility, encouraging impulse purchases and brand trials. The growing trend of urbanization and the proliferation of convenience stores in metropolitan areas are likely to support continued growth in this channel.

Online Retail:

The online retail channel has gained substantial traction in the deodorant and antiperspirants market, driven by the increasing penetration of e-commerce platforms and the shift in consumer shopping behaviors. Online shopping offers consumers the convenience of browsing a vast selection of products from the comfort of their homes, often accompanied by detailed product descriptions, customer reviews, and competitive pricing. Many brands are investing in digital marketing strategies to promote their products online, utilizing social media platforms and influencer collaborations to enhance visibility and reach target audiences. Additionally, the rise of subscription services for personal care products is further bolstering online sales, appealing to consumers seeking hassle-free purchasing experiences and regular deliveries of their favorite items.

Specialty Stores:

Specialty stores are increasingly becoming preferred shopping destinations for consumers seeking premium and niche deodorant and antiperspirant products. These retail outlets often focus on offering unique formulations, organic ingredients, and artisanal brands that cater to specific consumer needs and preferences. The knowledgeable staff in specialty stores can provide personalized recommendations and assistance, enhancing the overall shopping experience and fostering brand loyalty. As consumers become more ingredient-conscious and seek transparency in product sourcing, specialty stores that prioritize natural and eco-friendly products are positioned to capitalize on this trend. The growth of organic and specialty brands within the deodorant market is likely to continue, driven by changing consumer preferences.

Drug Stores:

Drug stores are a crucial distribution channel for deodorants and antiperspirants, often serving as accessible locations for consumers to purchase personal care products alongside pharmaceutical items. The convenience of finding familiar brands and trusted formulations makes drug stores a popular choice for many consumers. Additionally, drug stores often run promotions and loyalty programs that incentivize repeat purchases, further driving sales in this channel. The strategic positioning of deodorants near checkout counters encourages impulse buying, making it an effective retail space for brands to showcase their products. As the demand for personal care products continues to grow, drug stores are likely to remain a staple in the deodorant and antiperspirants market.

By Ingredient Type

Aluminum Compounds:

Aluminum compounds are a primary ingredient in many antiperspirants, functioning as active agents that temporarily block sweat glands to reduce perspiration. The widespread use of aluminum-based formulations has garnered attention due to concerns about potential health risks, leading to a growing demand for aluminum-free alternatives. However, for consumers seeking effective sweat protection, aluminum compounds remain a popular choice, particularly in clinical-strength formulations. Manufacturers are continuously innovating in this space to enhance the efficacy of aluminum compounds while addressing consumer concerns regarding safety. The ongoing debate surrounding aluminum use is likely to shape product development and marketing strategies in the future.

Fragrances:

Fragrances are a crucial component of deodorants and antiperspirants, providing appealing scents that help mask body odor throughout the day. The fragrance market within this category is dynamic, with brands offering a wide variety of scent profiles ranging from fresh and floral to woody and musky. As consumers become more discerning about the ingredients in personal care products, there is a rising demand for natural and synthetic fragrance options. The inclusion of essential oils and botanical extracts in formulations is also gaining popularity, appealing to consumers seeking a more holistic approach to personal care. The fragrance segment is pivotal in differentiating products and enhancing consumer loyalty.

Antimicrobial Agents:

Antimicrobial agents play a vital role in deodorants by effectively neutralizing odor-causing bacteria on the skin. These ingredients help to maintain freshness by inhibiting the growth of bacteria that thrive in moist environments. The inclusion of antimicrobial agents is particularly important for consumers who engage in high-activity lifestyles and seek long-lasting odor protection. As the market evolves, manufacturers are increasingly incorporating natural antimicrobial agents derived from plant sources, catering to the growing demand for products formulated with clean and eco-friendly ingredients. The emphasis on efficacy and skin health is driving innovation in this segment, with brands continuously developing new formulations to address consumer needs.

Moisturizers:

Moisturizers are becoming increasingly popular in deodorant formulations, as consumers seek products that provide both odor protection and skin nourishment. Ingredients like shea butter, aloe vera, and coconut oil are commonly incorporated to enhance the moisturizing properties of deodorants. This trend is particularly appealing to consumers with sensitive skin or those prone to irritation from traditional formulations. The dual-functionality of deodorants that include moisturizers offers a competitive advantage, positioning brands to cater to health-conscious consumers who prioritize skin health alongside odor control. As awareness of skin care continues to rise, the demand for moisturizing deodorants is likely to expand.

Others:

This category includes various other ingredients such as preservatives, stabilizers, and natural extracts that enhance the overall formulation of deodorants and antiperspirants. These ingredients are essential for maintaining product integrity and extending shelf life, particularly for products sold in bulk. Additionally, the inclusion of botanical extracts and herbal infusions is gaining momentum, as consumers increasingly seek products that offer additional skin benefits. Brands that focus on transparency and ingredient sourcing are likely to attract the attention of health-conscious consumers who are motivated to choose products that align with their values. The ongoing trend towards clean beauty is expected to influence the development of these formulations significantly.

By Region

In North America, the deodorant and antiperspirants market is experiencing steady growth, driven by a strong consumer focus on personal hygiene and grooming. The region accounted for approximately 30% of the global market share in 2024, with a projected CAGR of 4.8% from 2025 to 2035. The increasing demand for natural and organic products is evident, with many consumers opting for aluminum-free deodorants. Significant emphasis on marketing and branding, particularly through social media and influencer collaborations, is expected to propel market growth further. The presence of established players in the market is fostering a competitive environment that encourages innovation and product diversification.

Europe holds a substantial share of the deodorant and antiperspirants market, comprising around 25% of the global revenue. The region is characterized by a diverse consumer base and a strong preference for premium and niche products. The growing demand for clean and sustainable beauty products is shaping the product offerings, with several brands focusing on environmentally friendly packaging and formulations. The market is expected to grow at a CAGR of 5.5% during the forecast period, driven by increasing health consciousness and awareness of personal care products. Additionally, regulatory frameworks in Europe are becoming increasingly stringent, prompting manufacturers to prioritize safety and transparency in their formulations.

Opportunities

The deodorant and antiperspirants market is rife with opportunities for growth as consumer preferences continue to shift towards natural and organic products. Brands that embrace transparency in their ingredient sourcing and manufacturing processes are likely to capture the attention of health-conscious consumers. The rise of e-commerce platforms offers a significant opportunity for brands to expand their reach and connect with diverse customer segments, particularly in emerging markets where access to traditional retail outlets may be limited. Additionally, the growing trend of customization in personal care products presents an opportunity for brands to develop tailored solutions that cater to unique consumer needs, thereby enhancing customer satisfaction and loyalty.

Another promising opportunity lies in the increasing focus on male grooming and the rise of unisex products. Brands that invest in innovative marketing strategies targeting male consumers and emphasize inclusivity in their product offerings are well-positioned to benefit from this trend. Moreover, collaborations with influencers and social media campaigns can effectively elevate brand visibility and drive sales. As sustainability continues to be a driving force in consumer decision-making, brands that prioritize eco-friendly packaging and formulations can capitalize on this trend, enhancing their reputation and appeal in the market. The integration of technology in product development, such as the use of smart packaging or app-based personalization, can also create new avenues for growth within this evolving market.

Threats

Despite the numerous opportunities present in the deodorant and antiperspirants market, certain threats could impact growth. One of the primary threats is the increasing scrutiny regarding the safety of certain ingredients commonly used in deodorants, particularly aluminum compounds. The rise of consumer awareness surrounding health risks associated with specific chemicals has prompted many consumers to seek out natural alternatives, which could lead to a decline in demand for traditional products. Additionally, the regulatory environment is becoming more stringent, creating challenges for manufacturers to comply with evolving standards and ensuring product safety. Brands that fail to adapt to these changes may struggle to maintain market share and consumer trust.

Another significant threat comes from intense competition within the market, with numerous established players and emerging brands vying for consumer attention. This competitive landscape can lead to price wars and decreased profit margins, especially for brands that cannot differentiate their products effectively. Moreover, the economic environment can influence consumer spending patterns, particularly during times of economic downturn, potentially leading to decreased demand for non-essential personal care products. Therefore, brands must stay agile and continuously innovate to remain relevant and competitive in an ever-evolving market.

Competitor Outlook

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Coty Inc.
• Revlon Inc.
• Beiersdorf AG
• Dial Corporation (Henkel)
• Church & Dwight Co., Inc.
• Sc Johnson & Son, Inc.
• Raw Sugar Living
• Lush Fresh Handmade Cosmetics
• Schmidt's Naturals
• Tom's of Maine (Colgate-Palmolive)
• Native (Procter & Gamble)

The competitive landscape of the deodorant and antiperspirants market is characterized by a mix of established multinational corporations and innovative emerging brands. Major players such as Procter & Gamble and Unilever dominate the market with their extensive portfolios and robust distribution networks, allowing them to maintain a significant presence both in traditional retail and online channels. These companies continuously invest in research and development to innovate and enhance product formulations, ensuring that they meet evolving consumer preferences for efficacy, safety, and sustainability. The rivalry among these businesses has intensified as they strive to capture market share and respond to the growing demand for natural and organic products, further compelling companies to differentiate their offerings through effective marketing and branding strategies.

Additionally, the market is witnessing the emergence of niche brands that focus on organic and sustainable products, presenting both challenges and opportunities for traditional players. Companies such as Schmidt's Naturals and Native have gained popularity by emphasizing their clean formulations and eco-friendly practices, resonating with health-conscious consumers. This trend emphasizes the importance of transparency, as consumers increasingly scrutinize ingredients and demand ethical sourcing. As the competitive landscape continues to evolve, brands must remain agile and innovative to address consumer needs and preferences effectively.

In conclusion, the deodorant and antiperspirants market is poised for significant growth, supported by increasing consumer awareness of personal hygiene and a growing preference for natural and sustainable options. Key players are well-positioned to leverage their resources and expertise to navigate the competitive landscape successfully while addressing emerging trends and consumer demands. With a strong focus on innovation, effective marketing strategies, and sustainability, companies are likely to capitalize on opportunities and mitigate potential threats, ensuring their continued success in this dynamic market. The ongoing evolution of consumer preferences presents a fertile ground for both established and emerging brands to make their mark and drive the future of deodorants and antiperspirants.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Coty Inc.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Revlon Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Unilever PLC
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Beiersdorf AG
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Raw Sugar Living
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Schmidt's Naturals
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Henkel AG & Co. KGaA
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Procter & Gamble Co.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Sc Johnson & Son, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Church & Dwight Co., Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Colgate-Palmolive Company
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Dial Corporation (Henkel)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Native (Procter & Gamble)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Lush Fresh Handmade Cosmetics
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Tom's of Maine (Colgate-Palmolive)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Deodorant and Antiperspirants Market, By Application
    • 6.1.1 Men
    • 6.1.2 Women
    • 6.1.3 Unisex
  • 6.2 Deodorant and Antiperspirants Market, By Product Type
    • 6.2.1 Spray Deodorant
    • 6.2.2 Stick Deodorant
    • 6.2.3 Roll-On Deodorant
    • 6.2.4 Cream Deodorant
    • 6.2.5 Powder Deodorant
  • 6.3 Deodorant and Antiperspirants Market, By Ingredient Type
    • 6.3.1 Aluminum Compounds
    • 6.3.2 Fragrances
    • 6.3.3 Antimicrobial Agents
    • 6.3.4 Moisturizers
    • 6.3.5 Others
  • 6.4 Deodorant and Antiperspirants Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Specialty Stores
    • 6.4.5 Drug Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Deodorant and Antiperspirants Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Deodorant and Antiperspirants market is categorized based on

By Product Type

• Spray Deodorant
• Stick Deodorant
• Roll-On Deodorant
• Cream Deodorant
• Powder Deodorant

By Application

• Men
• Women
• Unisex

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Drug Stores

By Ingredient Type

• Aluminum Compounds
• Fragrances
• Antimicrobial Agents
• Moisturizers
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Coty Inc.
• Revlon Inc.
• Beiersdorf AG
• Dial Corporation (Henkel)
• Church & Dwight Co., Inc.
• Sc Johnson & Son, Inc.
• Raw Sugar Living
• Lush Fresh Handmade Cosmetics
• Schmidt's Naturals
• Tom's of Maine (Colgate-Palmolive)
• Native (Procter & Gamble)