Denim

Denim Market Outlook

The global denim market is projected to reach approximately USD 70 billion by 2035, growing at a Compound Annual Growth Rate (CAGR) of about 5.2% during the forecast period of 2025 to 2035. This growth can be attributed to several factors, including the increasing demand for denim garments across various demographics, the expanding fashion industry, and the rising popularity of casual wear, which has become a staple in everyday wardrobes. Additionally, sustainability trends are driving innovation in denim production, with companies focusing on eco-friendly materials and production methods. The rise of online shopping has also contributed significantly to market growth, allowing consumers to access a wider variety of denim products from the comfort of their homes. Furthermore, the post-pandemic recovery of retail outlets is revitalizing the denim market as people return to social activities and events that require fashionable attire.

Growth Factor of the Market

Several critical growth factors are driving the denim market forward. Firstly, the continuous evolution of fashion trends encourages consumers to purchase new denim products, including innovative styles and fits that cater to varying preferences. Secondly, the rising disposable income across emerging economies has empowered consumers to spend more on apparel, thereby boosting the demand for premium denim products. Thirdly, the surge in online retail platforms allows brands to reach a broader audience, enhancing consumer access to diverse denim collections. Moreover, the increasing awareness of sustainable fashion is urging manufacturers to innovate and produce eco-friendly denim, appealing to environmentally conscious consumers. Lastly, the resurgence of social events and gatherings post-pandemic has prompted individuals to refresh their wardrobes, further driving the demand for stylish denim options.

Key Highlights of the Market

• The global denim market is expected to reach USD 70 billion by 2035.
• CAGR of approximately 5.2% during the forecast period of 2025 to 2035.
• Rising demand for sustainable and eco-friendly denim options.
• Significant growth in online retail channels facilitating wider market access.
• Continued adaptation of denim fashion trends in response to consumer preferences.

By Product Type

Jeans:

Jeans remain the cornerstone of the denim market, accounting for a substantial share due to their versatility and timeless appeal. They cater to a wide demographic, ranging from teenagers to adults, and are available in various styles such as skinny, bootcut, and wide-leg. The versatility of jeans makes them suitable for both casual and semi-formal occasions. With the rise of athleisure and comfort-wear trends, brands are introducing innovative materials and designs that enhance comfort without compromising style. This segment continues to thrive as consumers increasingly seek jeans that offer both aesthetics and functionality, leading to a constant evolution of styles and fits.

Jackets:

Denim jackets have emerged as a significant segment within the denim market, praised for their casual yet trendy appeal. Initially popularized in the 1960s and 70s, denim jackets have become a wardrobe staple due to their ability to complement various outfits. They are available in diverse styles, including classic, oversized, and cropped variations, appealing to different fashion sensibilities. The rise of layered clothing styles, especially in transitional seasons, has bolstered the demand for denim jackets. In addition, collaborations between high-fashion brands and streetwear labels have further fueled innovation in designs, making denim jackets a sought-after item for fashion-forward consumers.

Shorts:

Denim shorts are witnessing a resurgence in popularity, particularly during warmer months, as they offer a comfortable and stylish alternative to traditional summer attire. This segment has evolved from basic designs to include various embellishments, cuts, and styles, catering to broader consumer preferences. The rise of festival culture and outdoor activities has contributed significantly to the demand for denim shorts, as they are frequently chosen as ideal casual wear. Brands are also focusing on sustainability in this segment, using recycled denim and eco-friendly production processes to attract environmentally conscious consumers. As a result, denim shorts have solidified their place as a trendy summer staple.

Skirts:

Denim skirts, once considered a niche market, have gained traction as fashion trends evolve. These skirts are not only versatile but also offer a feminine touch to traditional denim apparel. Available in various lengths, including mini, midi, and maxi, denim skirts can be styled in multiple ways, making them suitable for casual outings and even more sophisticated events. The increasing preference for vintage styles has led to heightened interest in denim skirts, especially those featuring distressed finishes or unique details. As brands continue to experiment with cuts and designs, the denim skirt segment is poised for further growth, appealing to a diverse audience.

Shirts:

Denim shirts represent a growing segment within the denim market, characterized by their adaptability and casual elegance. They can be styled in various ways, either as standalone pieces or layered over other garments. A range of styles, including fitted, relaxed, and oversized, caters to different consumer preferences. The versatility of denim shirts allows them to transition seamlessly from day to night, making them a favored choice among fashion enthusiasts. Furthermore, the trend of combining denim on denim, or 'double denim,' is gaining momentum, encouraging consumers to invest in both denim shirts and bottoms for cohesive outfits. This adaptability and style flexibility contribute to the rising popularity of denim shirts.

By Application

Men's Wear:

The men's wear segment constitutes a significant portion of the denim market. Men’s denim products like jeans, jackets, and shirts are essential wardrobe staples that cater to various occasions, ranging from casual outings to formal settings. The increasing focus on personal style and the influence of social media on fashion trends have driven men to experiment more with denim, adopting new styles and fits. Additionally, brands are launching collections that cater specifically to men's fashion, introducing innovative designs that resonate with contemporary trends. The growth of athleisure wear has also led to an increase in demand for comfortable denim options such as jogger jeans, enriching this segment.

Women's Wear:

Women's wear is one of the most dynamic segments in the denim market, with brands continuously adapting to shifting fashion trends and consumer preferences. Women’s denim products encompass a wide array of styles, including various cuts of jeans, skirts, and jackets, which appeal to diverse body types and styles. The focus on inclusivity and body positivity has led to the introduction of extended sizing and diverse fits, catering to a broader audience. Furthermore, collaborations with influencers and celebrities in the fashion industry are driving innovation in women's denim, fostering a strong connection with consumers. The women's wear segment is likely to maintain its growth trajectory as brands respond to evolving trends and consumer desires.

Children's Wear:

The children's wear segment is witnessing noteworthy growth in the denim market, primarily due to the rising trend of casual and comfortable clothing for kids. Parents are increasingly opting for durable and stylish denim options for their children, as these garments tend to withstand wear and tear associated with active lifestyles. Denim shorts, jeans, and jackets designed specifically for children are gaining popularity, with brands focusing on functionality, comfort, and style. Moreover, the influence of popular children's characters and themes in fashion is prompting brands to launch themed denim collections, further enticing young consumers. This segment demonstrates potential for growth as the demand for stylish children's clothing continues to rise.

Home Textiles:

Denim is also making inroads into home textiles, presenting a unique opportunity for innovation within the market. Denim fabric is being utilized for various home décor items such as cushions, curtains, and upholstery due to its durability and aesthetic appeal. The trend towards casual and relaxed home environments has increased the demand for denim home textiles, as they embody both comfort and style. Additionally, the rising popularity of upcycled and sustainable home décor products is encouraging manufacturers to incorporate eco-friendly denim into their collections. This segment is expected to grow as consumers seek to create distinctive and fashionable living spaces.

Industrial Uses:

Industrial uses of denim, though a smaller segment, are gaining attention due to the fabric's durability and versatility. Denim is being utilized in various industries, including automotive, fashion accessories, and even in protective clothing. The robust nature of denim makes it suitable for applications that require high wear resistance, such as seat covers and other automotive interiors. Additionally, the growing focus on sustainable practices in industrial applications is pushing manufacturers to explore eco-friendly denim options. This segment presents growth opportunities as businesses increasingly recognize the multifaceted applications of denim beyond traditional apparel.

By Distribution Channel

Online Retail:

The online retail segment is rapidly growing within the denim market, driven by the increasing trend of e-commerce and changing consumer shopping behaviors. The convenience of online shopping allows consumers to browse an extensive range of denim products from the comfort of their homes. This channel provides consumers with access to diverse brands and styles, sometimes not available in physical stores, thereby enhancing the shopping experience. Social media and influencer marketing also play a pivotal role in driving sales through online channels, as consumers are influenced by style trends showcased on platforms like Instagram and TikTok. As technology continues to evolve, online retail will likely become an even more significant channel for denim purchases.

Offline Retail:

Offline retail remains a crucial component of the denim market, with many consumers still preferring to shop in physical stores. The ability to try on garments before purchasing is a significant advantage of offline shopping, allowing consumers to assess fit and comfort personally. Many brands leverage flagship stores and pop-up shops to create immersive shopping experiences that enhance customer engagement. Furthermore, retailers often host exclusive events or collaborations to attract consumers, boosting foot traffic. Despite the growth of online shopping, offline retail continues to play a vital role, particularly in the luxury denim segment, where the in-store experience is paramount.

Specialty Stores:

Specialty stores have carved out a niche in the denim market, offering curated collections that appeal to specific consumer tastes. These stores often focus on premium or unique denim products, allowing them to attract fashion-forward consumers seeking exclusive styles. Specialty retailers tend to emphasize quality, craftsmanship, and unique designs, setting them apart from mass-market options. The personalized shopping experience and expert advice offered in these stores create a strong bond with customers, fostering brand loyalty. The growth of specialty stores aligns with the increasing demand for unique and high-quality denim products, presenting opportunities for brands to differentiate themselves in a competitive market.

Department Stores:

Department stores serve as vital retail hubs for denim, providing consumers with a wide range of brands and styles under one roof. These stores typically carry various denim products, from everyday essentials to premium options, catering to diverse consumer preferences. The convenience of shopping in department stores allows consumers to compare brands and prices easily, enhancing their overall shopping experience. Seasonal promotions and sales events attract customers, driving denim sales during peak shopping seasons such as back-to-school and holiday periods. While facing challenges from online retail, department stores remain crucial players in the denim market, offering a comprehensive shopping experience.

Discount Stores:

Discount stores represent a significant segment within the denim market, appealing to price-sensitive consumers seeking quality denim products at lower prices. These stores often carry a selection of popular denim brands and styles, making them accessible to a broader audience. The appeal of discount stores is particularly strong among younger consumers and families looking to maximize their budgets. While these stores may not offer the same level of variety or quality as specialty or department stores, they fulfill an essential market need by providing affordable denim options. The continued popularity of discount shopping is expected to contribute to the growth of this segment within the denim market.

By Material Type

Cotton Denim:

Cotton denim remains the most widely used material in denim products, favored for its durability, comfort, and breathability. This traditional fabric has been the backbone of the denim industry for decades, providing a classic look that appeals to a broad audience. Cotton denim is versatile and can be blended with other fibers to enhance stretchability and comfort, making it suitable for various styles, including jeans, jackets, and shorts. The timeless appeal of cotton denim ensures its continued prominence in the market, as consumers seek reliable and stylish options for their wardrobes.

Stretch Denim:

Stretch denim has gained popularity as consumers increasingly prioritize comfort and flexibility in their clothing. This type of denim incorporates elastic fibers, allowing garments to stretch without losing shape, providing a more comfortable fit. The rise of athleisure and casual wear trends has fueled demand for stretch denim, attracting consumers who desire both style and functionality. Brands are continually innovating with different blends and technologies to enhance the stretch properties of denim, catering to diverse body types and preferences. As a result, stretch denim is expected to maintain its growth trajectory, appealing to a broad consumer base.

Selvedge Denim:

Selvedge denim is celebrated for its superior craftsmanship and unique aesthetic appeal, making it a coveted choice among denim enthusiasts. This material is woven on traditional shuttle looms, resulting in tightly woven edges that prevent unraveling. Selvedge denim is known for its durability and high-quality finish, often featuring distinctive fades and textures that develop over time. The increasing interest in artisanal and high-quality products has led to a resurgence in selvedge denim's popularity, as consumers seek unique and long-lasting options. While typically positioned at a higher price point, selvedge denim attracts a niche market willing to invest in quality garments.

Eco-Friendly Denim:

Eco-friendly denim is becoming increasingly significant in the market as consumers are more aware of sustainability and environmental issues. This type of denim is produced using organic cotton, recycled materials, and sustainable production processes that minimize water and chemical usage. Brands focusing on eco-friendly denim appeal to environmentally conscious consumers seeking to make responsible purchasing decisions. The rise of sustainable fashion brands and initiatives has encouraged traditional denim manufacturers to adopt more eco-friendly practices. As awareness of environmental issues continues to grow, the demand for eco-friendly denim is likely to increase, driving innovation and growth in this segment.

Coated Denim:

Coated denim is gaining traction in the fashion industry, characterized by its unique finishes and stylish appearance. This type of denim is treated with a protective coating that gives it a glossy or matte finish, making it a popular choice for fashion-forward consumers. Coated denim is often used in high-fashion pieces, offering a modern twist on traditional denim garments. The versatility of coated denim allows it to be used in various styles, including jeans, skirts, and jackets, appealing to consumers seeking distinctive and edgy looks. As fashion trends continue to evolve, coated denim is expected to maintain its presence, attracting style-conscious consumers.

By Region

The North American denim market is expected to account for approximately 30% of the global market share by 2035, driven by the high demand for denim products in the United States and Canada. The region has a well-established fashion industry, with numerous brands and retailers catering to diverse consumer preferences. The growing trend of casual wear and the increasing focus on sustainable fashion practices are further propelling the growth of the denim market in North America. With a projected CAGR of 4.8% over the forecast period, this region is poised for continued growth as brands innovate to meet changing consumer demands.

In Europe, the denim market is expected to contribute about 25% of the global market share by 2035. The European fashion landscape is characterized by a mix of established luxury brands and emerging sustainable fashion labels, driving the demand for both premium and eco-friendly denim options. The rise of conscious consumerism and the influence of streetwear trends are reshaping the denim market in this region. As European consumers prioritize quality and sustainability, brands are responding by developing innovative denim collections that align with these values. The region is anticipated to grow at a CAGR of 5.0% during the forecast period, reflecting the ongoing evolution of consumer preferences.

Opportunities

The denim market is presented with several promising opportunities for growth and innovation. One of the most significant opportunities lies in the increasing demand for sustainable and eco-friendly products. As consumers become more environmentally conscious, brands that adopt sustainable practices and materials are likely to gain a competitive edge. This trend encourages manufacturers to invest in research and development to create innovative denim options that minimize environmental impact. Furthermore, with advancements in technology, the potential for smart denim—fabrics integrated with technology for functionality—is on the horizon. This opens up avenues for brands to explore wearables that enhance the consumer experience while maintaining style and comfort.

Another opportunity for growth in the denim market is the expansion of online retail and direct-to-consumer models. The rise of e-commerce has shifted the way consumers shop for denim, allowing brands to reach a global audience without the limitations of physical store locations. This shift enables brands to build stronger relationships with customers through personalized marketing strategies and tailored shopping experiences. Additionally, the increasing popularity of social media as a marketing tool allows brands to showcase their products to a vast audience, driving sales and brand awareness. As online shopping continues to evolve, brands that embrace digital strategies will be well-positioned for success in the denim market.

Threats

Despite the growth potential in the denim market, several threats could hinder progress. One significant threat is the rising competition from fast-fashion brands that produce low-cost denim alternatives. These brands often prioritize speed and affordability over quality, attracting price-sensitive consumers away from premium denim options. The fast-fashion model encourages a throwaway culture, which poses challenges for sustainable and ethical brands striving to differentiate themselves. Additionally, economic downturns can impact consumer spending habits, leading to reduced demand for denim products, particularly higher-priced items. Brands must adapt to changing market conditions and consumer preferences to mitigate these threats effectively.

Another significant challenge that denim manufacturers face is the increasing scrutiny regarding sustainable practices. Consumers are becoming more aware of the environmental and social impacts of their clothing choices, prompting them to demand transparency and ethical sourcing from brands. Companies that fail to adopt sustainable practices may face backlash from consumers, resulting in reputational damage and declining sales. Furthermore, the denim production process can be resource-intensive, and brands that do not prioritize sustainable practices may struggle to meet consumer expectations. As the market evolves, brands must recognize the importance of sustainability and ethical practices to remain competitive.

Competitor Outlook

• Levi Strauss & Co.
• Wrangler (Kontoor Brands)
• Lee (Kontoor Brands)
• Gap Inc.
• H&M
• Zara (Inditex)
• Diesel
• American Eagle Outfitters
• True Religion
• Lucky Brand
• Calvin Klein
• Tommy Hilfiger
• Uniqlo
• AG Jeans
• Citizens of Humanity

The competitive landscape of the denim market is characterized by a mix of established brands and emerging players, each vying for market share by catering to diverse consumer needs and preferences. Major players like Levi Strauss & Co., Wrangler, and Lee dominate the market, leveraging their heritage and reputation for quality to attract consumers. These brands are actively investing in sustainability initiatives and innovative product offerings to meet the demands of environmentally conscious consumers. The presence of fast-fashion retailers like H&M and Zara intensifies competition, as these companies focus on rapid production cycles and affordable pricing, appealing to a price-sensitive demographic. As a result, traditional denim brands must continuously innovate and adapt their strategies to remain competitive in this dynamic market.

Levi Strauss & Co. stands out as a historic leader in the denim industry, renowned for its quality and innovation. Founded in 1853, the company has a strong global presence and a diverse product portfolio that includes jeans, jackets, and other denim apparel. Recently, Levi's has focused on sustainability by introducing initiatives such as Water

In contrast, fast-fashion giant H&M offers a wide range of trendy denim products at affordable prices, making it a popular choice among budget-conscious consumers. The brand's ability to quickly adapt to changing fashion trends allows it to capture consumer interest effectively. H&M has also taken steps to address sustainability concerns by launching initiatives aimed at promoting recycling and sustainable materials. This dual approach of providing fashionable, affordable options while prioritizing sustainability helps H&M maintain a strong presence in the competitive denim landscape. As the market shifts towards more responsible practices, H&M continues to enhance its sustainability efforts to align with consumer expectations.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 H&M
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Diesel
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Uniqlo
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 AG Jeans
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Gap Inc.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Lucky Brand
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Calvin Klein
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 True Religion
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Tommy Hilfiger
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Zara (Inditex)
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Levi Strauss & Co.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Citizens of Humanity
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Lee (Kontoor Brands)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 American Eagle Outfitters
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Wrangler (Kontoor Brands)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Denim Market, By Application
    • 6.1.1 Men's Wear
    • 6.1.2 Women's Wear
    • 6.1.3 Children's Wear
    • 6.1.4 Home Textiles
    • 6.1.5 Industrial Uses
  • 6.2 Denim Market, By Product Type
    • 6.2.1 Jeans
    • 6.2.2 Jackets
    • 6.2.3 Shorts
    • 6.2.4 Skirts
    • 6.2.5 Shirts
  • 6.3 Denim Market, By Material Type
    • 6.3.1 Cotton Denim
    • 6.3.2 Stretch Denim
    • 6.3.3 Selvedge Denim
    • 6.3.4 Eco-Friendly Denim
    • 6.3.5 Coated Denim
  • 6.4 Denim Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Offline Retail
    • 6.4.3 Specialty Stores
    • 6.4.4 Department Stores
    • 6.4.5 Discount Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Denim Market by Region
  • 10.2 Europe - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 UK
      • 10.2.1.2 France
      • 10.2.1.3 Germany
      • 10.2.1.4 Spain
      • 10.2.1.5 Italy
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Denim market is categorized based on

By Product Type

• Jeans
• Jackets
• Shorts
• Skirts
• Shirts

By Application

• Men's Wear
• Women's Wear
• Children's Wear
• Home Textiles
• Industrial Uses

By Distribution Channel

• Online Retail
• Offline Retail
• Specialty Stores
• Department Stores
• Discount Stores

By Material Type

• Cotton Denim
• Stretch Denim
• Selvedge Denim
• Eco-Friendly Denim
• Coated Denim

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Levi Strauss & Co.
• Wrangler (Kontoor Brands)
• Lee (Kontoor Brands)
• Gap Inc.
• H&M
• Zara (Inditex)
• Diesel
• American Eagle Outfitters
• True Religion
• Lucky Brand
• Calvin Klein
• Tommy Hilfiger
• Uniqlo
• AG Jeans
• Citizens of Humanity