Cordless Battery Powered Push Lawn Mowers Sales

Cordless Battery Powered Push Lawn Mowers Sales Market Outlook

The global market for cordless battery powered push lawn mowers is projected to reach approximately USD 1.2 billion by 2035, growing at a robust compound annual growth rate (CAGR) of 7.5% during the forecast period from 2025 to 2035. This growth is primarily fueled by increasing consumer awareness of eco-friendly gardening solutions, advances in battery technology, and the rising demand for user-friendly lawn maintenance equipment. Consumers are increasingly opting for cordless models due to their convenience, reduced noise levels, and lower emissions compared to traditional gas-powered mowers. As more homeowners focus on sustainable living practices, the appeal of battery-powered mowers continues to rise, driving greater adoption across both residential and commercial sectors.

Growth Factor of the Market

Numerous factors are propelling the growth of the cordless battery powered push lawn mowers market. One of the primary drivers is the increasing popularity of electric outdoor power equipment among environmentally conscious consumers. As the world grapples with climate change, many are seeking alternatives to fossil fuel-powered machinery that diminish air quality and contribute to greenhouse gas emissions. Additionally, advancements in lithium-ion battery technology have improved runtime and efficiency, making these mowers more appealing for diverse mowing needs. The convenience offered by cordless models, such as the absence of tangled cords and ease of maneuverability, also plays a significant role in consumer preference. Furthermore, urbanization trends, coupled with smaller residential lawns, are encouraging homeowners to invest in compact, efficient lawn care solutions. Lastly, the pressure from regulatory bodies to reduce noise pollution in urban areas is steering consumers towards quieter, battery-operated models.

Key Highlights of the Market

• Projected market size of USD 1.2 billion by 2035, with a CAGR of 7.5% from 2025 to 2035.
• Increasing consumer shift towards eco-friendly and sustainable lawn care solutions.
• Technological advancements in battery technology enhancing performance and runtime.
• Growing interest in urban gardening and residential lawn care due to smaller living spaces.
• Strong regulatory support promoting the adoption of low-noise and low-emission gardening equipment.

By Product Type

Self-Propelled Cordless Lawn Mowers:

Self-propelled cordless lawn mowers are designed to make mowing easier and less labor-intensive, particularly for larger lawns. These mowers feature an automatic drive system that propels the mower forward, allowing users to navigate their lawns with minimal physical effort. The increasing demand for convenience in lawn maintenance is driving the growth of this segment. These models typically come equipped with adjustable speed settings, allowing users to control the pace according to their comfort and the terrain. Additionally, many self-propelled mowers come with enhanced battery technologies, ensuring longer run times and quicker charging capabilities, further enhancing their appeal among consumers.

Walk-Behind Cordless Lawn Mowers:

Walk-behind cordless lawn mowers are a popular choice among homeowners due to their versatility and ease of use. They are lighter than self-propelled models, making them easier to maneuver in tight spaces and around garden obstacles. This segment is witnessing significant growth as consumers appreciate the simplicity and effectiveness of walk-behind mowers, particularly for smaller lawns. The designs often prioritize comfort and usability, featuring ergonomic handles and reliable battery systems that provide sufficient power for efficient mowing. Furthermore, the affordability of walk-behind models makes them an attractive option for budget-conscious consumers, further fueling demand in the market.

Robotic Cordless Lawn Mowers:

Robotic cordless lawn mowers represent one of the most innovative segments in the lawn care market, combining technology with convenience. These autonomous mowers are designed to navigate and maintain lawns without the need for direct human intervention. The increasing adoption of smart home technologies has significantly contributed to the growth of this segment, as consumers seek automated solutions that save time and effort. Robotic mowers are equipped with advanced sensors and GPS technology, enabling them to efficiently map and mow lawns while avoiding obstacles. Their ability to work quietly and efficiently makes them particularly appealing for urban environments, where noise reduction is a priority for many homeowners.

By Application

Residential:

The residential application segment dominates the cordless battery powered push lawn mowers market, as homeowners increasingly opt for these models for their gardening needs. The growing trend of manicured lawns and well-maintained gardens has led to a surge in demand for easy-to-use and efficient lawn care equipment. Homeowners appreciate the convenience and environmental benefits of battery-operated mowers, which allow them to maintain their lawns without the emissions associated with gas-powered alternatives. Furthermore, the increasing number of urban dwellers with smaller yards is shifting consumer preferences towards compact, lightweight mowers, which cordless models easily fulfill. This segment is anticipated to continue its growth trajectory, driven by a combination of rising disposable incomes and increasing interest in maintaining aesthetically pleasing outdoor spaces.

Commercial:

The commercial application segment of the market has shown substantial growth, particularly among landscaping companies and property maintenance services. These businesses are increasingly adopting cordless battery powered mowers due to their efficiency, reduced noise levels, and lower emissions compared to traditional gas-powered mowers. The demand for eco-friendly equipment within the landscaping industry is on the rise, as more companies align their operations with sustainable business practices. Cordless mowers are becoming a preferred choice for commercial operations that require quick turnaround times and effective performance in various terrains. As more commercial establishments prioritize sustainability in their operations, the cordless mower segment is set to benefit significantly.

By Distribution Channel

Online Retail:

The online retail segment has emerged as a substantial channel for the distribution of cordless battery powered push lawn mowers, fueled by the growing e-commerce trend. Consumers appreciate the convenience of purchasing lawn care equipment from the comfort of their homes, and many retailers are enhancing their online platforms to better cater to this demand. Online shopping offers customers the advantage of comparing models, prices, and reviews, allowing for informed purchasing decisions. Additionally, many online retailers provide detailed product specifications and video demonstrations, enhancing the consumer's ability to assess the suitability of various models. As internet penetration continues to rise, it is expected that online retail will play an increasingly dominant role in the distribution of these mowers.

Offline Retail:

The offline retail segment remains a vital channel for the cordless battery powered push lawn mowers market, particularly for consumers who prefer a hands-on shopping experience. Physical stores allow customers to examine the mowers first-hand, gauge their weight, and assess features, which can be a decisive factor in the purchasing process. Furthermore, many consumers appreciate the opportunity to consult with knowledgeable staff who can provide personalized recommendations. Home improvement stores, garden centers, and specialized lawn equipment retailers are crucial in establishing brand presence and facilitating customer engagement. As both online and offline channels continue to evolve, offline retail will remain important for consumers who value tactile engagement before making a purchase.

By Battery Type

Lithium-Ion:

Lithium-ion batteries are the most utilized battery type in cordless battery powered push lawn mowers due to their superior energy density, lightweight characteristics, and longer life spans. This technology provides a significant advantage in terms of runtime, enabling users to mow larger areas on a single charge. As consumers become increasingly aware of the benefits of lithium-ion technology, this segment is expected to maintain its leading position in the market. Additionally, advancements in charging technology are improving the efficiency of lithium-ion batteries, reducing downtime between mowing sessions and enhancing overall user satisfaction.

Lead-Acid:

Lead-acid batteries have historically been a common choice for various types of power tools, including lawn mowers. While they are generally heavier and provide lower energy density compared to lithium-ion batteries, lead-acid options remain popular due to their lower initial cost. However, the segment is witnessing a decline in market share as consumers shift towards more advanced battery technologies that offer better performance and efficiency. Despite this trend, lead-acid batteries can still be found in some budget-friendly models targeting cost-conscious consumers, particularly in commercial applications where the initial investment is a key consideration.

Nickel-Cadmium:

Nickel-cadmium batteries are an older technology that is still present in some cordless lawn mower models. While they offer reliable performance and robust power, their use has diminished significantly in recent years due to the environmental concerns associated with cadmium and the emergence of more efficient battery technologies. Nickel-cadmium batteries can also suffer from memory effects, leading to reduced performance over time if not properly maintained. As consumers prioritize sustainability and efficiency, the market for nickel-cadmium battery-powered mowers is expected to continue shrinking, giving way to lithium-ion alternatives.

Others:

This category encompasses various alternative battery technologies that are emerging within the cordless battery powered push lawn mowers market. As innovation continues in energy storage solutions, manufacturers are exploring options such as solid-state batteries and newer chemistries that promise enhanced safety and performance. The adoption of these alternative battery types may be slow initially but has the potential to transform the market as advancements continue. Consumers and manufacturers alike are keenly interested in the development of greener alternatives, which could lead to exciting changes in the landscape of battery technologies for lawn mowers.

By Region

The North American region holds a significant share of the cordless battery powered push lawn mowers market, driven by the high level of consumer awareness regarding environmental sustainability and the increasing prevalence of urban gardening. The market in North America is expected to grow at a CAGR of 8.0% during the forecast period, as new product launches and technological advancements continue to capture consumer interest. Additionally, the region's well-established distribution channels and the trend of DIY lawn care further contribute to the robust growth of this segment. The rising disposable incomes among consumers also facilitate the purchase of high-quality lawn care equipment, leading to increased sales for cordless mowers.

Europe is another major market for cordless battery powered push lawn mowers, characterized by a strong emphasis on sustainability and eco-friendliness. The European market is anticipated to expand steadily due to the stringent regulations on emissions from gas-powered equipment, pushing consumers towards electric alternatives. The region's diverse topography and varying lawn sizes create a demand for versatile lawn care solutions, including both robotic and self-propelled mowers. The European market is expected to witness a growth rate of approximately 7.0% CAGR, driven by an increasing number of landscaping businesses adopting electric mowers to align with environmentally conscious practices.

Opportunities

The cordless battery powered push lawn mowers market presents several opportunities for growth as consumer preferences evolve toward sustainable and effective lawn care solutions. One significant opportunity lies in the growing adoption of smart home technologies that integrate with outdoor equipment. Manufacturers can capitalize on this trend by developing smart mowers with features such as smartphone connectivity, automated mowing schedules, and real-time lawn monitoring. These innovations can enhance user experience and provide an attractive selling point for tech-savvy consumers. Additionally, the increasing focus on urban gardening and the trend of smaller residential lawns create demand for compact and efficient mowing solutions, encouraging manufacturers to design products that cater to these specific needs.

Moreover, the increasing awareness of the environmental impact of gas-powered lawn care equipment offers a lucrative opportunity for the cordless battery powered push lawn mowers market. Consumers are becoming more environmentally conscious and are actively seeking eco-friendly alternatives that reduce emissions and noise pollution. Manufacturers that prioritize sustainable practices, such as utilizing recycled materials in production or implementing energy-efficient manufacturing processes, are likely to gain a competitive edge. Furthermore, as battery technology continues to advance, offering longer runtimes and faster charging capabilities will enable manufacturers to produce more efficient models that can meet the demands of both residential and commercial markets alike.

Threats

Despite the promising growth trajectory of the cordless battery powered push lawn mowers market, several threats could impact its development. One significant challenge is the intense competition from traditional gas-powered lawn mowers, which have been the mainstay in the market for decades. Many consumers remain loyal to gas-powered models due to their perceived power and reliability, particularly for larger mowing tasks. Additionally, the presence of various established brands in the gas mower segment poses a threat to the market share of new entrants and electric alternatives. As manufacturers work to establish their presence in an already crowded market, the challenge of differentiating their products from those of competitors becomes increasingly critical.

Another potential threat is the fluctuating prices of raw materials and battery components. As the demand for lithium-ion batteries increases with the rising popularity of electric products, the cost of battery materials may become subject to volatility, impacting the pricing strategies of manufacturers. Such fluctuations could result in higher product prices, which may deter price-sensitive consumers from opting for cordless mowers. Additionally, the slow adoption of new battery technologies, as consumers may be hesitant to switch from traditional models, could stall market growth. Thus, manufacturers must remain vigilant in addressing these challenges to secure their footholds in this evolving industry.

Competitor Outlook

• Honda
• Yard Force
• Greenworks
• Black & Decker
• Worx
• EGO Power+
• Troy-Bilt
• Snapper
• Ryobi
• Makita
• Sun Joe
• Craftsman
• Stihl
• Husqvarna
• Bosch

The competitive landscape of the cordless battery powered push lawn mowers market is characterized by a diverse range of players, each striving to innovate and capture market share. Established brands like Honda and Husqvarna have a strong presence, leveraging their reputation for quality and performance in traditional gas-powered equipment to introduce electric models. These companies are investing heavily in research and development to enhance battery technologies and improve mower efficiency, ensuring they remain relevant in an increasingly green market. New entrants, particularly those focusing on smart lawn care technologies, are challenging traditional players by offering innovative features that appeal to today's tech-savvy consumers.

Furthermore, companies such as EGO Power+ and Greenworks have emerged as leaders in the electric segment, known for their high-performance products and extensive battery life. These brands are capitalizing on the growing demand for eco-friendly solutions and actively promoting their offerings as sustainable alternatives to gas-powered mowers. The increasing competition has also led to a price war, with manufacturers striving to offer competitive pricing while maintaining product quality. This dynamic encourages continuous improvement in mower design and functionality, benefiting consumers with better products.

Key companies in this market are also focusing on expanding their product lines to cater to various consumer preferences and lawn sizes. For instance, robotic mower producers like Worx and Husqvarna are enhancing their offerings with advanced navigation technology and user-friendly interfaces, which resonate well with consumers looking for convenience and automation. Additionally, manufacturers are collaborating with retailers, both online and offline, to enhance their distribution networks, ensuring their products reach a broader audience. As the market continues to grow, these companies will need to adapt to shifting consumer demands, invest in sustainable practices, and embrace technological advancements to maintain their competitiveness.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Worx
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Bosch
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Honda
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Ryobi
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Stihl
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Makita
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Snapper
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Sun Joe
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Craftsman
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Husqvarna
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Troy-Bilt
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 EGO Power+
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Greenworks
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Yard Force
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Black & Decker
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Cordless Battery Powered Push Lawn Mowers Sales Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
  • 6.2 Cordless Battery Powered Push Lawn Mowers Sales Market, By Battery Type
    • 6.2.1 Lithium-Ion
    • 6.2.2 Lead-Acid
    • 6.2.3 Nickel-Cadmium
    • 6.2.4 Others
  • 6.3 Cordless Battery Powered Push Lawn Mowers Sales Market, By Product Type
    • 6.3.1 Self-Propelled Cordless Lawn Mowers
    • 6.3.2 Walk-Behind Cordless Lawn Mowers
    • 6.3.3 Robotic Cordless Lawn Mowers
  • 6.4 Cordless Battery Powered Push Lawn Mowers Sales Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Offline Retail

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Cordless Battery Powered Push Lawn Mowers Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Cordless Battery Powered Push Lawn Mowers Sales market is categorized based on

By Product Type

• Self-Propelled Cordless Lawn Mowers
• Walk-Behind Cordless Lawn Mowers
• Robotic Cordless Lawn Mowers

By Application

• Residential
• Commercial

By Distribution Channel

• Online Retail
• Offline Retail

By Battery Type

• Lithium-Ion
• Lead-Acid
• Nickel-Cadmium
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Honda
• Yard Force
• Greenworks
• Black & Decker
• Worx
• EGO Power+
• Troy-Bilt
• Snapper
• Ryobi
• Makita
• Sun Joe
• Craftsman
• Stihl
• Husqvarna
• Bosch