Concealer

Concealer Market Outlook

The global concealer market is projected to reach USD 5.3 billion by 2035, growing at a compound annual growth rate (CAGR) of 6.8% from 2025 to 2035. This upward trajectory in market size can be attributed to the increasing consumer awareness regarding skincare and cosmetic products, coupled with the rising demand for multifunctional beauty products that offer coverage while also benefiting the skin. The trend for inclusivity and diversity in beauty products is also propelling the growth, as brands are expanding their shade ranges to cater to a wider audience. Additionally, the influence of social media and beauty influencers has created unprecedented demand for concealers, further enhancing the market's growth potential. The emergence of innovative formulations and eco-friendly packaging are also significant factors that are reshaping consumer preferences towards concealer products.

Growth Factor of the Market

The growth of the concealer market is strongly supported by several key factors that are shaping consumer behavior and product demand. Firstly, the rise in the number of working women and the increasing focus on personal grooming have significantly increased the need for convenience in beauty products, making concealers a staple in many makeup bags. Furthermore, the growing trend of makeup tutorials on social media platforms is educating consumers about application techniques and the benefits of using concealers for various skin imperfections. Additionally, the introduction of clean beauty products, which are free from harmful chemicals, is attracting health-conscious consumers towards concealers that incorporate natural ingredients. The surge in online shopping, especially in the wake of the COVID-19 pandemic, has also made it easier for consumers to access a variety of concealer options, thereby expanding the market. Lastly, the continuous innovation in product formulations that enhance coverage while being lightweight and breathable is driving more consumers to explore and invest in concealers.

Key Highlights of the Market

• The global concealer market is expected to grow significantly, driven by increasing consumer awareness and demand.
• Rising influence of social media and beauty influencers is creating new market opportunities.
• Innovation in product formulations, including the use of natural and organic ingredients, is on the rise.
• Online distribution channels are rapidly gaining popularity, providing ease of access for consumers.
• The trend of inclusivity is leading to broader shade ranges and formulations tailored for diverse skin types.

By Product Type

Liquid Concealer:

Liquid concealers are among the most popular types due to their versatility and ease of application. They tend to provide excellent coverage and can be layered for additional intensity, making them suitable for various skin issues such as dark circles and blemishes. The lightweight texture often found in liquid concealers allows for a more natural finish, appealing to consumers seeking an effortless yet effective makeup solution. Brands have also begun to infuse these products with skincare ingredients, enhancing their appeal by promoting not just coverage but also skin health. This combination of factors is likely to stimulate growth in this segment, as consumers increasingly seek products that deliver multifunctional benefits.

Stick Concealer:

Stick concealers offer a more targeted application method, making them an ideal choice for on-the-go touch-ups and precision work. Their solid form provides a thicker consistency that can cover more prominent imperfections and is particularly useful for contouring and highlighting. Many consumers prefer stick concealers due to their convenience and ease of use; they fit seamlessly into cosmetic bags and can be applied without the need for additional tools. As the demand for portable beauty solutions rises, the stick concealer segment is anticipated to witness considerable growth, especially among younger demographics who favor quick application styles.

Cream Concealer:

Cream concealers are known for their rich and thick texture, providing high coverage ideal for covering serious skin issues such as scars or severe discoloration. They often provide a more hydrating finish, making them suitable for dry or mature skin types. The creamy formulation allows for smooth application with the ability to blend effortlessly into the skin, resulting in a flawless finish. Cream concealers are particularly favored for their longevity and durability, making them a popular choice among professional makeup artists. This segment's growth is likely driven by consumers looking for solutions to cover specific skin concerns effectively, as they seek products that assure long-lasting results.

Powder Concealer:

The powder concealer segment is gaining traction, particularly among consumers who favor a matte finish or have oily skin types. These products are typically used to set liquid foundations or concealers, providing additional coverage while absorbing excess oil. Powder concealers are lightweight and can be easily applied without the need for a primer or setting spray, appealing to those who prefer a more natural, 'no makeup' look. As more consumers become aware of the benefits of powder formulations, especially in hot or humid climates, this segment is expected to experience robust growth, catering to those who prioritize a fresh appearance throughout the day.

Serum Concealer:

Serum concealers are an innovative addition to the market, blending skincare with makeup. These products often contain active ingredients that treat skin conditions, such as dark circles and fine lines, while providing coverage. The dual-functionality of serum concealers appeals to health-conscious consumers who value both beauty and skincare in their routines. As people become more educated on the benefits of incorporating skincare into their makeup, this segment is likely to gain popularity. The growth in this segment highlights a crucial shift towards multifunctional products that not only mask imperfections but also improve skin health over time.

By Application

Under Eye:

Under-eye concealers are specifically formulated to address concerns like dark circles and puffiness. These products often have lighter textures and hydrating properties, making them suitable for the delicate skin around the eyes. The increasing number of consumers dealing with sleep deprivation and the prevalence of screen time-related fatigue are driving demand for effective under-eye concealers. This segment is expected to see significant growth as people become more conscious of their overall appearance and seek specialized products to combat visible signs of aging and fatigue.

Blemishes:

Concealers formulated for blemishes aim to effectively cover acne or imperfections on the skin. They often contain ingredients that not only mask but also treat blemishes, such as salicylic acid or tea tree oil, which helps heal the skin while providing coverage. The youth demographic, particularly those in their teens and early twenties, drives this segment as they contend with acne-related issues. As awareness of combination products that serve both cosmetic and treatment purposes expands, the blemish concealer segment is poised for substantial growth.

Dark Spots:

Concealers designed to target dark spots are increasingly popular as more consumers seek solutions for hyperpigmentation or age spots. These products often have a thicker consistency to provide full coverage and are typically infused with skin-brightening ingredients like vitamin C. The growing focus on skincare and skin health among consumers drives demand for products that not only conceal but also help improve the skin's appearance over time. This segment is expected to witness growth as more individuals become conscious of their skin tone and texture, seeking products tailored to their specific needs.

Uneven Skin Tone:

Products targeting uneven skin tone focus on providing an overall balanced appearance to the complexion. These concealers are available in various formulations that cater to diverse skin types, ensuring that consumers can find the right product for their needs. The demand for even-toned skin is driving this segment's growth, particularly among individuals who prefer a natural look without the heaviness of full foundation. As the trend for minimalist makeup continues to rise, products aimed at correcting uneven skin tone are expected to flourish in popularity.

Contouring:

Contouring concealers play a vital role in enhancing facial structure and defining features. They often come in various shades, allowing users to create a three-dimensional effect on their face through shadowing and highlighting techniques. This segment has gained traction with the rise of social media makeup tutorials, which promote the art of contouring. As consumers increasingly seek products that offer versatility and creativity in makeup application, the contouring concealer segment is anticipated to grow, especially among makeup enthusiasts and professionals.

By Distribution Channel

Online Stores:

The online distribution channel is rapidly gaining prominence in the concealer market, fueled by the convenience and accessibility it offers consumers. An increasing number of beauty brands are establishing a strong online presence to cater to the growing demand for e-commerce shopping. Consumers appreciate the ability to compare products, read reviews, and access a wider range of brands from the comfort of their homes. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, making it a critical channel for market growth. The online store segment is expected to continue thriving as brands enhance their digital marketing strategies and provide exclusive online offers.

Specialty Beauty Stores:

Specialty beauty stores are dedicated retail establishments that focus solely on cosmetics and skincare products. These stores are known for offering a curated selection of high-quality brands and products, often providing an elevated shopping experience with knowledgeable staff on hand to assist customers. The demand for personalized shopping experiences is driving growth in this segment, as consumers seek expert advice and tailored product recommendations. Specialty beauty retailers are also increasingly incorporating exclusive brands and limited edition products, appealing to beauty enthusiasts looking for unique offerings.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets provide consumers with a convenient one-stop shopping experience, allowing them to purchase a variety of products, including concealers, alongside everyday grocery items. This segment appeals to consumers who prefer to shop in physical stores and value the convenience of finding beauty products while doing their regular shopping. Major retail chains are expanding their beauty sections to include a wider variety of cosmetic products, including popular concealer brands. The growth of this distribution channel is supported by the rising trend of combination shopping, where consumers prioritize convenience.

Drugstores:

Drugstores are a significant distribution channel for concealers, primarily due to their accessibility and affordability. These retail outlets often stock a diverse range of beauty products, including drugstore brands that cater to budget-conscious consumers. The convenience of finding cosmetics in drugstores encourages impulse purchases, contributing to the growth of the concealer market. Additionally, drugstores frequently run promotions and discounts on beauty products, making them an attractive option for consumers looking for cost-effective solutions. As the demand for affordably priced beauty products continues to rise, drugstores are expected to play a vital role in the concealer market.

Department Stores:

Department stores offer a comprehensive shopping experience, integrating various product categories under one roof, including high-end and luxury beauty brands. This segment attracts consumers looking for premium concealer products, often accompanied by professional consultations and sampling opportunities. The personalized customer service and the opportunity to try products before making a purchase enhance the appeal of this distribution channel. As the demand for high-quality beauty products continues to grow, department stores are likely to maintain their position as key players in the concealer market, catering to consumers who appreciate luxury cosmetics.

By Ingredient Type

Hyaluronic Acid:

Concealers containing hyaluronic acid have gained popularity for their hydrating properties, making them suitable for various skin types, especially dry or mature skin. Hyaluronic acid helps retain moisture, preventing the concealer from settling into fine lines or creases, ensuring a smoother appearance. The incorporation of this ingredient caters to consumers who prioritize skincare alongside makeup use, positioning these products as attractive options in the market. As awareness of the benefits of hyaluronic acid continues to grow, this segment is expected to experience significant growth, appealing to a broad audience seeking hydration in their beauty routine.

Vitamin E:

Vitamin E is recognized for its antioxidant properties and its ability to nourish and protect the skin. Concealers infused with vitamin E provide not only coverage but also skin benefits, making them favorable among consumers looking for multifunctional makeup products. This ingredient is particularly popular in formulations aimed at sensitive or aging skin, where additional nourishment is appreciated. The demand for products that enhance skin health while providing coverage is driving growth in this segment, as consumers increasingly seek products that align with their skincare goals.

Retinol:

Retinol-infused concealers are becoming increasingly sought after for their ability to promote skin cell turnover and improve overall skin texture. These products are particularly appealing to consumers who are concerned about the appearance of fine lines and wrinkles. The anti-aging benefits associated with retinol make these concealers an attractive option for those looking to address both coverage and skin health. As the trend for incorporating potent skincare ingredients into makeup expands, the retinol segment is expected to witness considerable growth, especially among mature consumers.

Collagen:

Collagen is a vital protein that contributes to skin elasticity and firmness, and its inclusion in concealers appeals to consumers seeking anti-aging benefits. Products containing collagen are typically marketed as providing a plumping effect, which can enhance the overall appearance of the skin while offering coverage. The growing focus on skin health and the importance of maintaining youthful skin are driving demand for collagen-infused products. As awareness of the benefits of collagen continues to rise, this segment is likely to experience robust growth, particularly among consumers who prioritize skincare in their makeup choices.

Salicylic Acid:

Salicylic acid is commonly used for its acne-fighting properties, making it an essential ingredient in concealers targeting blemishes and acne-prone skin. These products not only provide coverage but also help treat and prevent future breakouts, appealing to younger consumers who face skin challenges. The dual functionality of salicylic acid concealers positions them as valuable additions to any skincare routine. As awareness of the benefits of including acne-fighting ingredients in makeup rises, this segment is expected to grow dynamically, catering to consumers seeking effective solutions for their skin concerns.

By Region

The North American concealer market is projected to witness significant growth, driven by a high demand for beauty products and the presence of prominent cosmetic brands. With a market value estimated at USD 1.5 billion in 2025, the region is expected to grow at a CAGR of 7.2% through 2035. The increasing popularity of clean beauty products and the rising influence of social media on beauty trends further contribute to the growth of the concealer market in North America. Consumers are becoming increasingly aware of the ingredients in their cosmetics, leading to a surge in the demand for high-quality, safe products that offer both performance and skin benefits.

Europe's concealer market is predicted to follow closely behind, with a valuation of approximately USD 1.3 billion in 2025, reflecting a steady growth trajectory. The market is driven by a diverse range of beauty products and a strong emphasis on luxury cosmetics, particularly in countries like France and the UK, known for their rich beauty heritage. The increasing emphasis on inclusivity and diversity in the beauty industry is also shaping product offerings, leading to an expansion of shade ranges in concealers. As European consumers prioritize customization and personalization in their beauty routines, the concealer market is set to thrive in this region as well.

Opportunities

The concealer market presents numerous opportunities for growth, particularly as consumers continue to seek innovative and multifunctional beauty products. The increasing focus on skincare as a vital component of makeup offers brands the chance to create hybrid products that provide coverage while also delivering skin benefits. This trend has the potential to open new avenues for product development, especially with the inclusion of active ingredients such as peptides, antioxidants, and natural extracts. Furthermore, as sustainability becomes a key consumer consideration, brands that prioritize eco-friendly packaging and clean formulations are positioned to capture a growing segment of eco-conscious consumers.

Additionally, expanding into emerging markets presents a significant opportunity for growth in the concealer market. As disposable incomes rise and beauty standards evolve in these regions, consumers are increasingly looking to invest in cosmetic products. Brands that can tailor their marketing and product offerings to resonate with local preferences will likely find success. Collaborations with local beauty influencers and participation in regional beauty events can also enhance brand visibility and foster consumer trust. By harnessing these opportunities, companies in the concealer market can capitalize on burgeoning demand and expand their consumer base.

Threats

Despite the promising outlook for the concealer market, there are potential threats that could hinder growth. The beauty industry is highly competitive, with numerous brands vying for market share, which can lead to pricing pressures and diminished brand loyalty among consumers. The rapid pace of product innovation means that companies must continuously invest in research and development to stay relevant; failure to do so may result in losing market position to more agile competitors. Additionally, the proliferation of counterfeit products in the beauty space poses a significant threat, as they can undermine consumer trust and safety. Companies must invest in quality control and brand protection measures to ensure their products maintain integrity and consumer confidence.

Another significant concern is the evolving landscape of consumer preferences. With the rise of clean beauty trends, brands that do not align with these values may find themselves at a disadvantage. Consumers are increasingly scrutinizing ingredient labels and seeking transparency regarding formulations, which means brands must adapt to these changing preferences. Failing to acknowledge and adapt to these shifts in consumer behavior can lead to decreased relevance in the market. As the industry continues to evolve, companies must remain vigilant and proactive to navigate these challenges effectively.

Competitor Outlook

• Estée Lauder Companies Inc.
• L'Oréal S.A.
• Shiseido Company, Limited
• Revlon, Inc.
• Maybelline New York (part of L'Oréal)
• NARS Cosmetics (part of Shiseido)
• MAC Cosmetics (part of Estée Lauder)
• CoverGirl (part of Coty Inc.)
• Clinique Laboratories, LLC (part of Estée Lauder)
• Urban Decay Cosmetics (part of L'Oréal)
• Fenty Beauty (part of Kendo Holdings)
• Too Faced Cosmetics (part of Estée Lauder)
• Smashbox (part of Estée Lauder)
• Laura Mercier Cosmetics
• IT Cosmetics (part of L'Oréal)

The competitive landscape of the concealer market is characterized by the presence of several prominent players that dominate the industry. Major companies such as Estée Lauder, L'Oréal, and Shiseido are leading the way with their extensive product lines and innovative formulations. These brands are investing heavily in research and development to stay ahead of emerging beauty trends and consumer demands. Moreover, they are leveraging e-commerce platforms and social media marketing to enhance brand visibility and engage with consumers directly. The competitive dynamics are also influenced by the growing trend of influencer collaborations, where brands partner with beauty influencers to promote their products and reach broader audiences.

Emerging beauty brands are also making waves in the concealer market, focusing on clean and cruelty-free formulations that resonate with health-conscious consumers. Brands like Fenty Beauty have set new standards for inclusivity with their extensive shade ranges, forcing established players to adapt and broaden their offerings. The competition among brands is not only restricted to product innovation but extends to marketing strategies, with companies vying for consumer attention through targeted advertising and promotions. As brands continue to differentiate themselves through specialized product offerings and unique marketing techniques, the competitive landscape of the concealer market is likely to become increasingly dynamic.

Among the key players, Estée Lauder Companies Inc. stands out as a major force in the concealer market, known for its prestige beauty brands and commitment to innovation. The company continuously expands its product line with high-performance concealers that incorporate beneficial ingredients, appealing to a wide range of consumers. L'Oréal S.A., a global leader in the beauty industry, is also a significant player in the concealer market, offering various products across different segments, including drugstore and luxury options. Their strategic acquisitions and partnerships have enhanced their presence in the market, allowing them to cater to diverse consumer needs.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Revlon, Inc.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 L'Oréal S.A.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Laura Mercier Cosmetics
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Shiseido Company, Limited
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 CoverGirl (part of Coty Inc.)
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 NARS Cosmetics (part of Shiseido)
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Estée Lauder Companies Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Fenty Beauty (part of Kendo Holdings)
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 IT Cosmetics (part of L'Oréal)
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Smashbox (part of Estée Lauder)
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 MAC Cosmetics (part of Estée Lauder)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Maybelline New York (part of L'Oréal)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Urban Decay Cosmetics (part of L'Oréal)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Too Faced Cosmetics (part of Estée Lauder)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Clinique Laboratories, LLC (part of Estée Lauder)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Concealer Market, By Application
    • 6.1.1 Under Eye
    • 6.1.2 Blemishes
    • 6.1.3 Dark Spots
    • 6.1.4 Uneven Skin Tone
    • 6.1.5 Contouring
  • 6.2 Concealer Market, By Product Type
    • 6.2.1 Liquid Concealer
    • 6.2.2 Stick Concealer
    • 6.2.3 Cream Concealer
    • 6.2.4 Powder Concealer
    • 6.2.5 Serum Concealer
  • 6.3 Concealer Market, By Ingredient Type
    • 6.3.1 Hyaluronic Acid
    • 6.3.2 Vitamin E
    • 6.3.3 Retinol
    • 6.3.4 Collagen
    • 6.3.5 Salicylic Acid
  • 6.4 Concealer Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Beauty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Drugstores
    • 6.4.5 Department Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Concealer Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Concealer market is categorized based on

By Product Type

• Liquid Concealer
• Stick Concealer
• Cream Concealer
• Powder Concealer
• Serum Concealer

By Application

• Under Eye
• Blemishes
• Dark Spots
• Uneven Skin Tone
• Contouring

By Distribution Channel

• Online Stores
• Specialty Beauty Stores
• Supermarkets/Hypermarkets
• Drugstores
• Department Stores

By Ingredient Type

• Hyaluronic Acid
• Vitamin E
• Retinol
• Collagen
• Salicylic Acid

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Estée Lauder Companies Inc.
• L'Oréal S.A.
• Shiseido Company, Limited
• Revlon, Inc.
• Maybelline New York (part of L'Oréal)
• NARS Cosmetics (part of Shiseido)
• MAC Cosmetics (part of Estée Lauder)
• CoverGirl (part of Coty Inc.)
• Clinique Laboratories, LLC (part of Estée Lauder)
• Urban Decay Cosmetics (part of L'Oréal)
• Fenty Beauty (part of Kendo Holdings)
• Too Faced Cosmetics (part of Estée Lauder)
• Smashbox (part of Estée Lauder)
• Laura Mercier Cosmetics
• IT Cosmetics (part of L'Oréal)