Computerized Sewing Machines Sales

Computerized Sewing Machines Sales Market Outlook

The global computerized sewing machines market is predicted to reach approximately USD 5.3 billion by the year 2035, growing at a compound annual growth rate (CAGR) of around 6.2% during the forecast period from 2025 to 2035. This growth can be attributed to the rising popularity of home-based sewing activities, increased customization demands in garment manufacturing, and advancements in sewing machine technology that enhance user experience. Additionally, the trend of DIY (Do It Yourself) sewing projects is gaining momentum, driven by social media platforms showcasing creative sewing ideas. The expanding population of crafting enthusiasts is further propelling the market forward as more individuals seek to engage in sewing as a hobby or profession. Furthermore, innovations such as automation and smart technology integration in sewing machines are making them more appealing for both beginners and seasoned professionals alike.

Growth Factor of the Market

Numerous growth factors are contributing to the increasing demand for computerized sewing machines. One of the primary drivers is the surge in home sewing activities spurred by the COVID-19 pandemic, which prompted many consumers to explore creative outlets and DIY projects. As people spent more time at home, sewing became an attractive hobby, leading to an uptick in sales of sewing machines. Additionally, the rising interest in sustainable fashion has encouraged consumers to sew their own garments, pushing manufacturers to innovate and offer machines that cater to these evolving needs. The increasing availability of educational resources, tutorials, and online communities has made sewing more accessible to a broader audience, which, in turn, fuels the demand for advanced sewing machines. Furthermore, the commercial sector is witnessing growth, with small-scale businesses and startups investing in computerized sewing machines for apparel production, enhancing efficiency and output quality.

Key Highlights of the Market

• The market size for computerized sewing machines is projected to reach USD 5.3 billion by 2035.
• Increased interest in sewing and DIY projects among consumers is driving growth.
• Technological innovations such as automation and smart features are enhancing user experience.
• The commercial sector's growth is leading to higher investments in advanced sewing machines.
• Consumers are increasingly seeking sustainable fashion options, boosting demand for home sewing.

By Product Type

Embroidery Machines:

Embroidery machines are specialized computerized sewing machines designed to create intricate designs and patterns on fabric. These machines are equipped with built-in embroidery designs and the option to upload custom designs, making them a popular choice for both hobbyists and professional embroiderers. The ability to automatically stitch complex patterns saves time and improves the precision of the embroidery process. As the demand for personalized and customized clothing increases, the market for embroidery machines has seen a considerable uptick. Users are also drawn to these machines due to their ability to combine embroidery functions with standard sewing capabilities, making them versatile tools for various sewing projects.

Quilting Machines:

Quilting machines are specifically designed to cater to the unique requirements of quilt-making, which often involves multiple layers of fabric and batting. These machines typically offer larger workspaces and specialized features such as walking feet and stitch regulation, allowing quilters to create intricate patterns with ease. The growing quilting community and the popularity of quilting as a craft have propelled the demand for these machines. Moreover, manufacturers are innovating by integrating computerized features that allow quilters to design their quilts digitally, which enhances creativity and precision. As quilting gains popularity as both a hobby and an art form, the quilting machine segment is expected to witness significant growth.

Serger Machines:

Serger machines, also known as overlock machines, offer a unique stitching style that allows for professional-looking seams while also finishing raw edges. They utilize multiple threads to create a secure and stretchable stitch that is ideal for knit fabrics and delicate materials. The popularity of serger machines is on the rise, particularly among sewists who wish to achieve a polished finish on their garments. Their speed and efficiency in sewing make them invaluable for both home and commercial sewing applications. The segment is experiencing growth as more consumers recognize the benefits of using serger machines for both functional and aesthetic purposes, particularly in the creation of activewear and other fitted garments.

All-in-One Machines:

All-in-one machines combine the functionalities of various sewing machines, including standard sewing, embroidery, and quilting capabilities. This versatility makes them appealing to both beginners who wish to explore different sewing styles and experienced sewists looking for a multifunctional machine. These machines often come with a range of programmable features that enable users to create custom designs easily. As the market continues to evolve, the demand for all-in-one machines is expected to grow since they provide a cost-effective solution for consumers who do not want to invest in multiple specialized machines. Their compact nature also makes them a popular choice for users with limited workspace.

Industrial Machines:

Industrial sewing machines are built to withstand heavy usage and are primarily used in commercial settings such as factories and garment production units. They are designed for high-speed operations and can handle multiple layers of fabric, making them essential for mass production. The growth in the apparel manufacturing industry, particularly in developing countries where labor costs are lower, is driving the demand for industrial machines. Furthermore, advancements in industrial sewing technology, including automation and integration with software for design and production planning, are enhancing their appeal. As businesses seek to improve efficiency and output quality, the investment in industrial sewing machinery is anticipated to increase, significantly impacting the market.

By Application

Home Use:

Home use is one of the primary applications for computerized sewing machines, encompassing a wide range of sewing projects from clothing alterations to crafting and home décor. The growing trend of DIY sewing among consumers is a vital driver for this segment, with many individuals opting to create their own garments and accessories rather than purchasing ready-made items. This trend has been further fueled by the availability of online tutorials, social media platforms, and sewing communities that encourage creativity and skill development. Additionally, advancements in sewing machine technology have made these machines more user-friendly, even for beginners, which has contributed to their popularity for home use. As consumers increasingly seek unique and personalized items, the demand for sewing machines in home applications continues to rise.

Commercial Use:

The commercial use of computerized sewing machines encompasses a wide array of applications, including fashion design, garment production, and textile manufacturing. Businesses in the fashion industry are increasingly investing in advanced sewing machines to streamline their production processes, enhance productivity, and maintain high-quality standards. The need for customized and high-volume production runs has led to a rise in demand for machines that can handle intricate designs and patterns efficiently. Furthermore, the ongoing expansion of the e-commerce sector has necessitated the growth of small-scale manufacturing businesses, resulting in heightened investments in commercial sewing machinery. As the demand for fast fashion and unique designs continues to grow, the commercial application of computerized sewing machines is projected to experience significant growth.

By Distribution Channel

Online Retailers:

Online retailers have become a significant distribution channel for computerized sewing machines, providing consumers with convenience and a vast selection of products. The growth of e-commerce has transformed how consumers shop, allowing them to compare prices, read reviews, and access a wider range of brands and models from the comfort of their homes. The COVID-19 pandemic has further accelerated this trend, as more consumers turned to online shopping for their sewing needs. E-commerce platforms often offer competitive pricing and exclusive deals, making it attractive for consumers to purchase sewing machines online. This channel is expected to continue expanding, capturing an increasingly larger share of the market as digital shopping becomes more prevalent.

Specialty Stores:

Specialty stores that focus on sewing and crafting supplies remain a vital distribution channel for computerized sewing machines. These stores provide customers with the opportunity to interact with knowledgeable staff, who can offer personalized advice and demonstrations of the machines. Many consumers prefer to physically assess the machines before making a purchase, especially for significant investments like sewing machines. Specialty stores often host workshops and classes that promote sewing and educate customers on how to use their machines effectively, which enhances customer loyalty and satisfaction. As a result, this distribution channel is likely to maintain its importance in the market by catering to both experienced sewists and novices alike.

Direct Sales:

Direct sales refer to the selling of computerized sewing machines through manufacturer representatives or exclusive brand showrooms. This channel allows manufacturers to maintain control over the customer experience, providing detailed information about the products and facilitating personalized consultations. Direct sales often include a range of services, such as machine demonstrations, training sessions, and after-sales support, which enhance customer engagement and satisfaction. Although this distribution method may not capture as large a market share as online retailers, it remains significant for high-end or specialized sewing machines, where consumers are willing to invest in expert guidance and personalized service. As the market evolves, the direct sales channel is expected to continue playing a crucial role in consumer decision-making.

Others:

Other distribution channels for computerized sewing machines include wholesale distributors and home improvement stores that offer sewing machines alongside other crafting and home products. While this channel may not be as prominent as online and specialty retailers, it represents an essential aspect of the market, catering to consumers who prefer to shop for sewing machines alongside other home and craft supplies. The availability of sewing machines in various retail settings allows consumers to have a more integrated shopping experience. Additionally, some companies may choose to sell through subscription models or rental services, catering to specific consumer needs, such as those who may want to try out a sewing machine before committing to a purchase.

By Features

Automatic Needle Threader:

The automatic needle threader feature in computerized sewing machines simplifies the threading process, making it much easier for users, especially beginners. This function reduces the frustration associated with manually threading the needle, allowing users to focus on their sewing projects. The convenience of this feature has made it a popular selling point among consumers. As sewing machines become more technologically advanced, manufacturers increasingly incorporate automatic needle threading functions to enhance usability. This trend is expected to continue, as consumers prioritize ease of use in their purchasing decisions, and this feature is likely to drive demand for computerized sewing machines.

Speed Control:

Speed control is an essential feature in computerized sewing machines that allows users to adjust the sewing speed according to their skill level and project requirements. This functionality is particularly beneficial for beginners, who may require slower speeds to master their sewing techniques. Additionally, experienced sewists can adjust the speed for intricate tasks, ensuring precision and accuracy in their work. The ability to control sewing speed adds an element of versatility to the machines, making them suitable for a wide range of applications. As consumer preferences evolve towards greater customization and personalization, the demand for sewing machines equipped with speed control features is likely to increase.

LCD Display:

Machines that come with an LCD display offer enhanced functionality and ease of use by providing a clear interface for users to navigate through various features and stitch options. With an LCD display, sewists can easily select their desired stitches, adjust settings, and monitor their sewing progress in real time. The visual representation of information makes it easier for users to comprehend and utilize the machine's capabilities, especially for beginners. As technology advances, the inclusion of LCD displays in sewing machines is becoming more common, and consumers are increasingly prioritizing this feature in their purchasing decisions, anticipating a more user-friendly experience.

Bult-in Stitches:

Built-in stitches are a valuable feature in computerized sewing machines, offering users a wide variety of stitch options to choose from for different sewing tasks. These stitches range from basic utility stitches to decorative and quilting stitches, providing versatility for various projects. Users appreciate the convenience of having a plethora of stitch options readily available, as it allows them to experiment with different techniques without needing to change the settings constantly. The growing interest in diverse sewing applications is driving the demand for machines with an extensive range of built-in stitches, enabling users to create more complex and appealing designs. Consequently, manufacturers are focusing on expanding the variety of stitches in their machines to cater to this growing demand.

Programmable Stitch Patterns:

Programmable stitch patterns represent a significant advancement in computerized sewing machines, allowing users to create custom stitching designs tailored to their specific needs and preferences. This feature enables sewists to combine various stitch types and create intricate patterns that can enhance the overall appearance of their projects. The ability to program stitch patterns opens up new creative possibilities for users, making it particularly appealing to those who engage in artistic or specialized sewing tasks. As the market becomes increasingly competitive, the demand for machines with programmable stitch patterns is expected to grow, as consumers seek more personalized and innovative solutions for their sewing endeavors.

By Region

The North American region is expected to dominate the computerized sewing machines market, accounting for approximately 35% of the overall market share by 2035. The growth in this region can be attributed to the strong presence of key market players, an established consumer base, and increasing interest in DIY sewing among North American consumers. Additionally, the rising popularity of sustainable and personalized fashion is fueling the market, encouraging more individuals to engage in sewing as a creative outlet. The region is projected to expand at a CAGR of about 5.8% during the forecast period, driven by continuous innovations and advancements in sewing technology.

Europe is another significant market for computerized sewing machines, representing around 30% of the total market share. The region has a long-standing tradition of sewing and textile manufacturing, with a growing number of consumers embracing home sewing as a hobby. The European market is characterized by a diverse range of sewing machine brands and models, catering to various consumer needs. Moreover, the increasing influence of social media and online platforms promoting sewing projects is driving demand. The European market is expected to witness a growth rate of approximately 6.5% over the forecast period, supported by a strong emphasis on craftsmanship and quality in sewing.

Opportunities

The computerized sewing machines market is poised for substantial opportunities driven by the increasing trend of sustainability in fashion and textile production. As consumers become more conscious of their environmental impact, the demand for sustainable and ethically-produced garments is surging. This trend presents an opportunity for sewing machine manufacturers to innovate and develop machines that can cater to eco-friendly sewing practices. For instance, offering machines designed specifically for upcycling or repairing garments can attract environmentally-conscious consumers. Additionally, there is an opportunity to create educational resources and tutorials that empower consumers to sew sustainably, further driving interest in sewing as a viable alternative to fast fashion.

Another major opportunity lies in the growth of online sewing communities and platforms that promote sewing education and creativity. With the rise of social media, platforms such as Instagram and YouTube have become integral in showcasing sewing projects and inspiring new sewists. Manufacturers can leverage this trend by creating strategic partnerships with influencers and providing sponsorship for sewing-related content. Furthermore, hosting virtual workshops and online classes can engage a wider audience and promote their products effectively. By tapping into this expanding online community, sewing machine manufacturers can enhance brand visibility and drive sales in the increasingly digital marketplace.

Threats

Despite the potential for growth in the computerized sewing machines market, there are several threats that could impede progress. One significant threat is the presence of counterfeit and low-quality sewing machines flooding the market, creating intense price competition. These subpar machines can lead to customer dissatisfaction and tarnish the reputation of established brands. As consumers become more price-sensitive, they may opt for cheaper alternatives that compromise quality and functionality. This trend can ultimately undermine the efforts of reputable manufacturers to maintain their market share. To counteract this threat, companies must focus on emphasizing product quality, durability, and customer support to differentiate their offerings from lower-quality alternatives.

Another major challenge is the rapid pace of technological advancements influencing the sewing machine market. As new features and capabilities emerge, manufacturers face the pressure of continuously innovating to stay competitive. Failing to keep up with technological trends could result in product obsolescence and loss of market share. Furthermore, understanding and meeting the evolving needs and preferences of consumers is crucial, as they are increasingly seeking machines that integrate smart technology and automation. Companies must invest in research and development to anticipate future trends and ensure that their product offerings align with consumer demands.

Competitor Outlook

• Brother Industries, Ltd.
• Janome Sewing Machine Co., Ltd.
• Bernina International AG
• Singer Corporation
• Pfaff (VSM Group)
• Husqvarna Viking
• Juki Corporation
• Elna International Corp.
• Bernette
• SEWING MACHINE MANUFACTURERS ASSOCIATION (SMMA)
• Kansai Special
• Toyota Industries Corporation
• Necchi
• Viking
• Global Industrial Sewing Machine Market

The competitive landscape of the computerized sewing machines market is characterized by a mix of established brands and emerging players striving to capture market share through innovative products and strategic marketing. Companies are increasingly investing in research and development efforts to enhance machine capabilities, incorporate advanced technologies, and cater to the specific needs of consumers. The competitive dynamics are also influenced by the growing trend of online shopping, which has led to a surge in direct-to-consumer sales channels. As a result, manufacturers are focusing on strengthening their online presence and optimizing their e-commerce strategies to engage with the modern consumer effectively.

Key players in the market, such as Brother Industries, Ltd., and Janome Sewing Machine Co., Ltd., are making significant strides in innovation by introducing new product lines that integrate smart technology and automation features. Brother, for instance, has launched sewing machines equipped with advanced connectivity options that allow users to access online tutorials and cloud-based resources. Similarly, Janome is known for its high-quality embroidery machines with sophisticated design capabilities. These companies leverage their strong brand recognition and extensive distribution networks to solidify their positions in both home and commercial segments.

Another notable player in the market is Bernina International AG, known for its premium sewing machines that cater to the high-end segment. Their commitment to precision engineering and craftsmanship has garnered a loyal customer base among serious sewists. On the other hand, Singer Corporation and Pfaff (VSM Group) continue to attract consumers with their reliable and affordable machines, making them popular choices for beginners and intermediate sewists. As competition intensifies, these companies are likely to enhance their marketing efforts, emphasizing their unique value propositions and product differentiators to retain customer loyalty.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Necchi
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Viking
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Bernette
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Kansai Special
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Husqvarna Viking
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Juki Corporation
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Pfaff (VSM Group)
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Singer Corporation
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Bernina International AG
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Brother Industries, Ltd.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Elna International Corp.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Toyota Industries Corporation
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Janome Sewing Machine Co., Ltd.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Global Industrial Sewing Machine Market
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 SEWING MACHINE MANUFACTURERS ASSOCIATION (SMMA)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Computerized Sewing Machines Sales Market, By Features
    • 6.1.1 Automatic Needle Threader
    • 6.1.2 Speed Control
    • 6.1.3 LCD Display
    • 6.1.4 Built-in Stitches
    • 6.1.5 Programmable Stitch Patterns
  • 6.2 Computerized Sewing Machines Sales Market, By Application
    • 6.2.1 Home Use
    • 6.2.2 Commercial Use
  • 6.3 Computerized Sewing Machines Sales Market, By Product Type
    • 6.3.1 Embroidery Machines
    • 6.3.2 Quilting Machines
    • 6.3.3 Serger Machines
    • 6.3.4 All-in-One Machines
    • 6.3.5 Industrial Machines
  • 6.4 Computerized Sewing Machines Sales Market, By Distribution Channel
    • 6.4.1 Online Retailers
    • 6.4.2 Specialty Stores
    • 6.4.3 Direct Sales
    • 6.4.4 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Computerized Sewing Machines Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Computerized Sewing Machines Sales market is categorized based on

By Product Type

• Embroidery Machines
• Quilting Machines
• Serger Machines
• All-in-One Machines
• Industrial Machines

By Application

• Home Use
• Commercial Use

By Distribution Channel

• Online Retailers
• Specialty Stores
• Direct Sales
• Others

By Features

• Automatic Needle Threader
• Speed Control
• LCD Display
• Built-in Stitches
• Programmable Stitch Patterns

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Brother Industries, Ltd.
• Janome Sewing Machine Co., Ltd.
• Bernina International AG
• Singer Corporation
• Pfaff (VSM Group)
• Husqvarna Viking
• Juki Corporation
• Elna International Corp.
• Bernette
• SEWING MACHINE MANUFACTURERS ASSOCIATION (SMMA)
• Kansai Special
• Toyota Industries Corporation
• Necchi
• Viking
• Global Industrial Sewing Machine Market