Citronella Oil Sales

Citronella Oil Sales Market Outlook

As of 2023, the global citronella oil market is valued at approximately USD 1.2 billion, with a projected compound annual growth rate (CAGR) of 5.5% from 2025 to 2035. This growth is primarily driven by the rising demand for natural and organic products in personal care and household applications, coupled with increased awareness about the benefits of citronella oil, particularly in aromatherapy and as a natural insect repellent. Furthermore, the surge in e-commerce and online sales channels has made citronella oil products more accessible to consumers. Additionally, the growing trend towards home-based wellness and the increasing popularity of DIY home cleaning solutions are expected to further boost market growth. The expansion of the hospitality and tourism industries is also anticipated to create new opportunities for citronella oil usage, especially in scented products.

Growth Factor of the Market

The citronella oil market is witnessing robust growth due to a confluence of factors that are driving consumer preference towards natural products. One of the primary factors is the increasing awareness regarding the harmful effects of synthetic chemicals, prompting consumers to seek out safer alternatives in their household and personal care products. The rise in the trend of holistic well-being and natural living is also contributing significantly to the demand for citronella oil, as it is often used in aromatherapy for its purported benefits of stress relief and relaxation. Additionally, the agricultural sector's inclination towards sustainable farming practices has resulted in a steady supply of natural citronella oil, thus maintaining its competitive edge over synthetic alternatives. The growing popularity of citronella oil as a natural insect repellent is also noteworthy, particularly in regions plagued by mosquito-borne diseases, further bolstering its demand. Collectively, these factors are shaping a positive outlook for the citronella oil market in the coming years.

Key Highlights of the Market

• The global citronella oil market is projected to reach USD 1.9 billion by 2035.
• Natural citronella oil is expected to dominate the market due to its organic appeal.
• Aromatherapy applications are anticipated to witness significant growth, reflecting a shift towards wellness products.
• Online distribution channels are rapidly gaining traction, offering convenience and a wider selection to consumers.
• Geographically, the Asia Pacific region is expected to exhibit the highest growth rate, driven by increasing demand in emerging economies.

By Product Type

Pure Citronella Oil:

Pure citronella oil holds a significant portion of the market due to its versatility and efficacy in various applications. Sourced from the leaves and stems of the Cymbopogon genus, this essential oil is highly valued for its strong aroma and insect-repellent properties. It is widely utilized in aromatherapy, personal care products, and household cleaners, where its natural fragrance and antimicrobial characteristics are highly sought after. The increasing consumer preference for organic and natural products is further enhancing the demand for pure citronella oil, as it is perceived as a safer alternative to synthetic fragrances. Furthermore, the versatility of pure citronella oil allows it to be blended with other essential oils or used alone, attracting a diverse consumer base that values quality and efficacy. This segment is anticipated to witness steady growth as more consumers opt for natural solutions in their everyday lives.

Citronella Oil Blends:

Citronella oil blends are gaining traction in the market, primarily due to their enhanced aroma and functional benefits. These blends typically combine citronella oil with other essential oils, such as lavender, eucalyptus, or tea tree oil, to create a more complex fragrance profile. The blending process not only improves the scent but also boosts the oil's effectiveness in applications like aromatherapy and insect repellent formulations. The rising trend of personalized wellness experiences has encouraged consumers to explore these blends, as they offer tailored solutions catering to individual preferences. Additionally, manufacturers are increasingly introducing innovative products that combine citronella with synergistic ingredients, aiming to capture niche markets. As consumer education improves regarding the benefits of these blends, their popularity is expected to continue on an upward trajectory, supporting market growth.

By Application

Aromatherapy:

Aromatherapy has emerged as one of the leading applications for citronella oil, driven by the growing consumer interest in natural wellness practices. The oil's soothing and uplifting scent is believed to help alleviate stress, anxiety, and promote relaxation, making it a popular choice in essential oil diffusers and therapeutic blends. As more consumers seek holistic practices and alternatives to pharmacological treatments, the demand for essential oils, including citronella, in aromatherapy has surged. This trend is further supported by the proliferation of wellness and spa centers offering aromatherapy treatments, which enhances the visibility and accessibility of citronella oil. Consequently, this application segment is poised for significant growth as the holistic health movement continues to gain momentum across various demographics.

Insect Repellent:

The use of citronella oil as a natural insect repellent is another significant application driving market growth. Renowned for its efficacy in repelling mosquitoes and other pests, citronella oil is often incorporated into sprays, candles, and personal care products. The rising awareness of the adverse effects of chemical repellents on health and the environment is prompting consumers to seek natural alternatives, thus boosting the demand for citronella oil-based insect repellents. Moreover, with the increasing prevalence of mosquito-borne diseases, there is a heightened emphasis on protective measures, further enhancing the appeal of citronella oil. As families seek safe and effective ways to safeguard themselves from insect bites, the insect repellent application segment is expected to grow substantially, contributing to the overall expansion of the citronella oil market.

Personal Care Products:

Citronella oil's incorporation into personal care products is gaining traction, thanks to its appealing scent and beneficial properties. It is commonly found in a range of items, including lotions, soaps, shampoos, and deodorants, where it serves as both a fragrance and a natural preservative. The clean and fresh aroma of citronella oil is particularly appealing to consumers looking for natural alternatives in their grooming routines. Furthermore, the growing trend of formulating cruelty-free and environmentally friendly products is driving manufacturers to include natural ingredients like citronella oil in their formulations. As consumers become more conscientious about their choices, the demand for personal care products featuring citronella oil is likely to witness robust growth, thereby positively influencing the market dynamics.

Household Cleaners:

The use of citronella oil in household cleaning products is on the rise as consumers increasingly prioritize non-toxic and eco-friendly solutions. Citronella oil's natural antibacterial and antifungal properties make it an ideal ingredient for cleaners, promoting a healthier home environment while also imparting a refreshing scent. As more consumers become aware of the potential health risks associated with traditional cleaning agents, there is a notable shift towards products that harness the power of natural ingredients. This trend is further supported by the emergence of brands that specialize in green cleaning products, creating a niche market for citronella-based cleaners. Consequently, the household cleaners segment is anticipated to experience notable growth, aligning with the broader movement towards sustainability and wellness in consumer behavior.

Others:

This category encompasses various niche applications of citronella oil, including its use in candles, air fresheners, and food flavoring. The versatility of citronella oil allows it to be utilized in diverse ways, catering to a wide range of consumer needs. For example, citronella-infused candles are popular for their pleasant aroma and insect-repelling properties, making them ideal for outdoor gatherings. Additionally, some food manufacturers are exploring the potential of citronella oil as a natural flavor enhancer, further diversifying its applications. Although this segment is smaller compared to others, the growing interest in personalized and unique products presents opportunities for innovation and expansion. As consumer preferences continue to evolve, the 'others' category is expected to contribute positively to the overall growth of the citronella oil market.

By Distribution Channel

Online Stores:

Online stores have emerged as a dominant distribution channel for citronella oil, reflecting the growing trend of e-commerce in the retail space. The convenience of shopping from home, coupled with the vast selection of products available online, has empowered consumers to make informed purchasing decisions while easily comparing prices and options. Several online platforms also provide customer reviews and ratings, further enhancing the credibility and appeal of citronella oil products. Additionally, the rising influence of social media and digital marketing has enabled brands to reach broader audiences and engage with consumers directly, facilitating a stronger online presence. As more consumers embrace online shopping, this distribution channel is expected to continue its growth trajectory, significantly impacting overall sales in the citronella oil market.

Specialty Stores:

Specialty stores, particularly those focusing on natural and organic products, are vital distribution channels for citronella oil. These retailers cater to a niche audience that seeks high-quality, pure essential oils and natural health products. The knowledgeable staff in specialty stores often provide valuable information and recommendations, enhancing the shopping experience and building customer loyalty. Furthermore, these stores frequently host workshops and demonstrations, educating consumers about the benefits of citronella oil and its various applications. The unique shopping environment and focus on quality contribute to the continued popularity of specialty stores as a preferred channel for citronella oil purchases. As consumer interest in natural products grows, specialty stores are expected to play an increasingly important role in the market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain significant distribution channels for citronella oil, providing convenience and accessibility for consumers. These retail formats typically offer a wide range of products, including essential oils, allowing customers to purchase citronella oil alongside their everyday grocery items. The presence of well-known brands and competitive pricing in these venues can also encourage impulse purchases and brand recognition among consumers. Furthermore, the increasing trend of consumers seeking natural products for home use is likely to enhance the visibility and availability of citronella oil in these larger retail settings. As supermarkets and hypermarkets continue to adapt to changing consumer preferences and expand their natural product offerings, they are expected to remain a key driver of sales in the citronella oil market.

Direct Sales:

Direct sales channels, including multi-level marketing and home parties, provide an alternative avenue for consumers to purchase citronella oil. These sales models rely on personal interactions and relationships, often leading to a more personalized shopping experience. Direct sales representatives can share their knowledge about the benefits and uses of citronella oil, helping to educate consumers and foster brand loyalty. Additionally, this approach allows for the promotion of products in a community-oriented manner, making it appealing to consumers who prefer a more intimate shopping environment. As the trend of wellness and natural living continues to grow, direct sales channels may gain traction in the citronella oil market, particularly among consumers seeking authentic and trustworthy product recommendations.

Others:

This category includes various other distribution channels such as health food stores, farmer's markets, and craft fairs, where citronella oil can be purchased. While these channels may represent a smaller market share, they cater to specific consumer segments that prioritize local and artisanal products. Health food stores, in particular, attract health-conscious consumers looking for organic and natural alternatives. Similarly, farmer's markets and craft fairs provide opportunities for small-scale producers to showcase their products, connecting directly with consumers and fostering community engagement. As interest in locally sourced and handcrafted goods continues to gain momentum, these alternative distribution channels hold potential for growth in the citronella oil market.

By Ingredient Type

Natural Citronella Oil:

Natural citronella oil is extracted from the leaves and stems of the Cymbopogon species, primarily Cymbopogon nardus and Cymbopogon winterianus. This type of citronella oil is favored for its purity and effectiveness in various applications, ranging from aromatherapy to insect repellent formulations. With the rising consumer demand for organic and naturally derived products, natural citronella oil is positioned to dominate the market. The clean, invigorating scent of natural citronella oil is particularly appealing to consumers seeking safer alternatives to synthetic chemicals. Additionally, the trend towards eco-friendly and sustainable products has further propelled the demand for natural citronella oil, as consumers become more conscientious of their environmental impact. As awareness about the benefits of natural ingredients continues to rise, the market for natural citronella oil is expected to flourish.

Synthetic Citronella Oil:

Synthetic citronella oil, often produced through chemical processes, provides an alternative to natural extracts and is primarily used in a range of consumer products due to its cost-effectiveness. While synthetic variants can mimic the scent of natural citronella oil, they may not possess the same efficacy or aromatic benefits. The market for synthetic citronella oil is driven largely by its affordability, making it an attractive option for manufacturers looking to optimize production costs while meeting consumer demands. However, increasing consumer awareness regarding the benefits of natural ingredients may pose challenges for the synthetic segment in the long term. As consumer preferences gravitate towards natural and organic products, the growth potential for synthetic citronella oil may face limitations, thereby impacting its market share.

By Region

The North American citronella oil market is expected to maintain a stable growth rate, driven by the increasing demand for natural insect repellents and essential oils for aromatherapy. In 2023, the market size for citronella oil in North America was approximately USD 300 million, reflecting a growing trend toward organic and eco-friendly products. The region's heightened awareness of the health benefits associated with natural alternatives, coupled with the availability of citronella oil in various retail formats, positions North America as a significant player in the global market. Furthermore, with a growing number of wellness and health-focused retailers emerging, the North American market is anticipated to witness continued growth, aligning with the global shift towards sustainable consumer choices.

In the European market, citronella oil is gaining traction, particularly as consumers increasingly seek natural products for household and personal care applications. The European market was valued at around USD 350 million in 2023, and it is projected to grow at a CAGR of 6% over the next decade. Countries such as Germany, France, and the UK are witnessing a surge in demand for essential oils, including citronella, driven by the trend of wellness and clean living. This demand is further supported by the proliferation of specialty stores and health-conscious retailers that prioritize organic products. As more consumers embrace natural solutions for their everyday needs, the European citronella oil market is expected to flourish, contributing significantly to the overall market growth.

Opportunities

As the citronella oil market evolves, it presents various opportunities for growth, particularly in emerging markets. The increasing disposable income and changing consumer lifestyles in regions such as Asia Pacific and Latin America are paving the way for heightened demand for natural products. The expansion of e-commerce platforms in these regions is also facilitating greater access to citronella oil products, allowing manufacturers to tap into new customer segments. Furthermore, as awareness of the health benefits associated with natural oils continues to rise, brands can leverage this trend to innovate and develop new products that cater to specific consumer needs. The growing popularity of home-based wellness and self-care practices, particularly in the wake of the pandemic, presents an excellent opportunity for the citronella oil market to expand its reach and diversify its product offerings, further solidifying its position in the global market.

Additionally, the rise of sustainable and environmentally friendly practices provides a gateway for manufacturers to differentiate their products and appeal to eco-conscious consumers. By focusing on organic and sustainably sourced citronella oil, companies can capitalize on the growing preference for green products. Collaborating with wellness brands and influencers to promote citronella oil's benefits can also enhance brand visibility and foster consumer trust. Moreover, as the hospitality and tourism sectors rebound, there are opportunities for citronella oil to be incorporated into premium products, such as luxury candles and spa treatments, catering to tourists seeking unique experiences. Overall, the citronella oil market is well-positioned to harness these opportunities and drive future growth across diverse consumer segments.

Threats

Despite the promising outlook for the citronella oil market, several threats could impede its growth trajectory. One notable concern is the volatility of raw material prices, which can significantly impact production costs and profit margins for manufacturers. Fluctuations in weather conditions, pests, and diseases affecting citronella crops can result in supply chain disruptions, leading to increased prices for end consumers. Moreover, the presence of counterfeit and low-quality products in the market poses a significant threat, as these products can undermine consumer trust and deter interest in genuine citronella oil. As consumers become more discerning, the proliferation of subpar alternatives could hinder the growth of brands committed to quality and authenticity.

Additionally, regulatory challenges surrounding the labeling and marketing of essential oils can create hurdles for manufacturers. Stricter regulations regarding the use of natural ingredients in personal care and household products may necessitate additional compliance measures, resulting in increased operational costs for companies. Furthermore, competition from synthetic alternatives poses a significant threat to the citronella oil market, as some consumers may prioritize cost over natural benefits. The perception that synthetic products are more effective or longer-lasting can dissuade consumers from investing in premium natural options. Addressing these threats will require strategic planning and proactive measures from industry stakeholders to ensure sustained growth and market presence in the face of these challenges.

Competitor Outlook

• Cymbiose
• Plant Therapy Essential Oils
• Mountain Rose Herbs
• doTERRA International
• Young Living Essential Oils
• Aromaaz International
• Essential Oils of New Zealand
• Florihana
• The Lebermuth Company
• Now Foods
• Givaudan
• Symrise AG
• Robertet Group
• International Flavors & Fragrances Inc.
• Kancor Ingredients Ltd.

The competitive landscape of the citronella oil market is characterized by a mix of established players and emerging companies, each vying for market share through product innovation, branding, and customer engagement strategies. Notable companies such as doTERRA International and Young Living Essential Oils have carved out a significant presence in the essential oils market, leveraging their extensive distribution networks and strong brand loyalty. These companies often emphasize the purity and sourcing of their products, appealing directly to consumers' growing insistence on quality and transparency. Moreover, established firms like Givaudan and Symrise AG are diversifying their portfolios to include natural products, recognizing the shift toward organic and eco-friendly solutions within the fragrance and flavor industry. This ongoing competition fosters an environment of continuous innovation, encouraging companies to develop new products that meet changing consumer needs.

Additionally, smaller players are making their mark by focusing on niche markets and offering unique formulations. Companies such as Aromaaz International and Mountain Rose Herbs emphasize sustainable sourcing and organic certifications, catering to environmentally conscious consumers. These niche-focused brands can create strong community ties and build loyal customers by adopting grassroots marketing strategies. Moreover, the rise of e-commerce and social media platforms provides these companies with an opportunity to reach broader audiences without the constraints of traditional retail, thereby leveling the playing field against larger competitors. As the market dynamics continue to evolve, the ability of companies to adapt to consumer preferences and differentiate their offerings will be critical for success in the citronella oil market.

Key players in the citronella oil market, such as Cymbiose and Florihana, are focusing on sustainability and responsible sourcing to gain a competitive edge. Cymbiose specializes in producing organic essential oils and has established strong relationships with farmers to ensure the quality and sustainability of its products. Meanwhile, Florihana is renowned for its commitment to high-quality extraction methods and has garnered a loyal customer base within the wellness community. The emphasis on transparency and ethical practices is becoming increasingly important, especially among millennials and Gen Z consumers, who prioritize sustainability in their purchasing decisions. As these trends continue to shape the market, companies that align their operations with sustainability goals are likely to thrive in an increasingly competitive landscape.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Cymbiose
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Givaudan
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Florihana
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Now Foods
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Symrise AG
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Robertet Group
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Mountain Rose Herbs
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Aromaaz International
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 The Lebermuth Company
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 doTERRA International
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Kancor Ingredients Ltd.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Young Living Essential Oils
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Plant Therapy Essential Oils
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Essential Oils of New Zealand
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 International Flavors & Fragrances Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Citronella Oil Sales Market, By Application
    • 6.1.1 Aromatherapy
    • 6.1.2 Insect Repellent
    • 6.1.3 Personal Care Products
    • 6.1.4 Household Cleaners
    • 6.1.5 Others
  • 6.2 Citronella Oil Sales Market, By Product Type
    • 6.2.1 Pure Citronella Oil
    • 6.2.2 Citronella Oil Blends
  • 6.3 Citronella Oil Sales Market, By Ingredient Type
    • 6.3.1 Natural Citronella Oil
    • 6.3.2 Synthetic Citronella Oil
  • 6.4 Citronella Oil Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Direct Sales
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Citronella Oil Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Citronella Oil Sales market is categorized based on

By Product Type

• Pure Citronella Oil
• Citronella Oil Blends

By Application

• Aromatherapy
• Insect Repellent
• Personal Care Products
• Household Cleaners
• Others

By Distribution Channel

• Online Stores
• Specialty Stores
• Supermarkets/Hypermarkets
• Direct Sales
• Others

By Ingredient Type

• Natural Citronella Oil
• Synthetic Citronella Oil

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Cymbiose
• Plant Therapy Essential Oils
• Mountain Rose Herbs
• doTERRA International
• Young Living Essential Oils
• Aromaaz International
• Essential Oils of New Zealand
• Florihana
• The Lebermuth Company
• Now Foods
• Givaudan
• Symrise AG
• Robertet Group
• International Flavors & Fragrances Inc.
• Kancor Ingredients Ltd.