Casting Fishing Rods Sales

Casting Fishing Rods Sales Market Outlook

The global fishing rods market is projected to reach a size of approximately USD 2.5 billion by 2035, with a compound annual growth rate (CAGR) of about 4.5% during the forecast period of 2025-2035. The steady growth of this market can be attributed to the increasing popularity of recreational fishing and outdoor activities worldwide. As urbanization expands, more individuals are gravitating toward fishing as a leisure activity, which significantly propels demand. Additionally, the rise in disposable income among consumers has led to enhanced spending on high-quality fishing equipment, further driving the market. Furthermore, advancements in fishing rod technology, including enhanced materials and design, are making fishing rods more appealing and accessible to both novice and experienced anglers.

Growth Factor of the Market

The growth of the fishing rods market is primarily driven by a combination of factors that enhance consumer interest and market viability. The increasing trend of adventure tourism has introduced fishing as a popular recreational activity, thus heightening demand for varied types of fishing rods. Additionally, the development of innovative fishing equipment, such as lightweight and durable rods, has made fishing more enjoyable and accessible for individuals of all skill levels. Moreover, environmental consciousness and the promotion of sustainable fishing practices are encouraging consumers to invest in quality fishing gear that aligns with these practices. The rise of social media and online platforms has also fueled interest in fishing, as influencers showcase their fishing experiences and gear, leading to a broader audience engaging in this activity. Lastly, the ongoing research and development in the industry to introduce eco-friendly materials for fishing rods is expected to resonate well with consumers who prefer environmentally responsible products.

Key Highlights of the Market

• Projected market size of USD 2.5 billion by 2035 with a CAGR of 4.5%.
• Rising popularity of recreational fishing and adventure tourism.
• Technological advancements enhancing product quality and usability.
• Increasing disposable income leading to higher spending on fishing equipment.
• Focus on sustainable and eco-friendly fishing practices influencing consumer choices.

By Product Type

Spinning Rods:

Spinning rods are among the most popular types of fishing rods, known for their versatility and ease of use. They are designed specifically for spinning reels, which allows for smooth casting and retrieval of lures and baits. Spinning rods typically feature a lighter action, making them ideal for catching smaller species in freshwater and saltwater environments. Their user-friendly design has made them particularly appealing to beginner anglers, contributing significantly to their market share. The rising trend of urban fishing, where novice anglers seek convenient fishing experiences, further boosts the demand for spinning rods as they provide an effective tool for various fishing conditions.

Casting Rods:

Casting rods are specifically designed for baitcasting reels and are favored by more experienced anglers. They are usually heavier and provide better control over the lure's placement, making them suitable for targeting larger fish species. The design of casting rods allows for a more accurate casting technique, which is particularly beneficial in dense cover or when fishing in challenging environments. As anglers' preferences shift towards more specialized fishing techniques, the demand for casting rods is expected to grow. Furthermore, technological advancements in casting rod construction are creating more lightweight and durable options, appealing to professional and competitive anglers.

Fly Fishing Rods:

Fly fishing rods are specialized equipment designed for the technique of fly fishing, where artificial flies are used to lure fish. These rods are typically longer and more flexible than other types of rods, allowing for delicate presentations of the fly on the water's surface. The growing interest in fly fishing, particularly in scenic locations, is driving the demand for fly fishing rods. Additionally, the rise of specialized fly fishing shops and online platforms has made it easier for enthusiasts to access quality equipment. As the sport gains popularity, particularly among younger generations and those seeking unique outdoor experiences, the market for fly fishing rods is poised for substantial growth.

Ice Fishing Rods:

Ice fishing rods are designed specifically for fishing in frozen water bodies, characterized by their short length and sturdy construction to withstand cold temperatures. These rods are typically lightweight and feature sensitive tips to detect subtle bites in icy conditions. The increasing popularity of ice fishing as a winter recreational activity is significantly contributing to the growth of this segment. As more anglers seek seasonal fishing opportunities, the demand for specialized ice fishing rods is expected to rise. Furthermore, innovations in ice fishing gear, such as rods with improved sensitivity and flexibility, are attracting both novice and experienced ice anglers.

Telescopic Rods:

Telescopic rods are popular among anglers who value portability and convenience, as these rods can easily collapse into a compact size for transport. Their adjustable length makes them versatile for various fishing conditions and types of fish. The rise in travel-based fishing experiences is driving the demand for telescopic rods, as they can be conveniently packed for trips. Additionally, these rods are often made from durable materials, ensuring they can withstand the rigors of frequent use. The growing trend of urban fishing, where space and mobility are critical, enhances the appeal of telescopic rods, making them a practical choice for many anglers.

By Application

Freshwater Fishing:

Freshwater fishing is a major segment within the fishing rods market, encompassing a variety of species and locations such as lakes, rivers, and ponds. The diversity of fishing opportunities available in freshwater environments attracts a significant number of anglers, from beginners to seasoned professionals. As freshwater fishing is often seen as more accessible and less expensive than saltwater fishing, this segment is growing steadily. The increasing popularity of freshwater fishing competitions and organized events is further boosting the market, as anglers seek specialized rods tailored for specific species.

Saltwater Fishing:

Saltwater fishing involves targeting species found in oceans and seas, making it a significant segment of the fishing rods market. Saltwater fishing rods are typically designed to withstand harsher environments and larger fish species, leading to a demand for robust and durable equipment. The growing trend of deep-sea fishing and sport fishing is contributing to the growth of this segment, as enthusiasts invest in high-quality rods that can handle the challenges of saltwater conditions. As tourism in coastal areas continues to rise, the demand for saltwater fishing rods is expected to increase further.

Fly Fishing:

Fly fishing has seen a resurgence in popularity, characterized by its unique techniques and specialized gear, including fly fishing rods. This segment appeals to anglers who appreciate the artistry and challenge of fly fishing, often targeting specific species such as trout and salmon. The growing number of fly fishing schools and guided trips is attracting new participants to the sport, thus driving demand for fly fishing rods. Additionally, the popularity of travel-based fly fishing experiences in scenic locations is further boosting this segment, as anglers seek high-quality rods that enhance their fishing experiences.

Ice Fishing:

Ice fishing is a seasonal activity that attracts a dedicated community of anglers who fish on frozen lakes and rivers. This niche market has been growing steadily as more enthusiasts seek unique and adventurous fishing experiences during winter months. Ice fishing rods are specifically designed for this purpose and are often shorter and more robust than traditional rods. With the rising popularity of ice fishing tournaments and events, the demand for specialized ice fishing rods is expected to increase. Moreover, advancements in materials and technology are providing anglers with better-performing gear, further driving market growth in this segment.

Bass Fishing:

Bass fishing is a popular niche within the fishing rods market, where anglers specifically target bass species. This segment encompasses various techniques and types of fishing, including both freshwater and saltwater environments. The growth of bass fishing tournaments has significantly increased interest and participation in this sport, driving demand for specialized rods designed for bass targeting. The availability of diverse rod options tailored to different bass fishing techniques ensures that both novice and experienced anglers can find suitable equipment, further contributing to the growth of this segment.

By Distribution Channel

Online Stores:

The online distribution channel for fishing rods has gained significant traction over the years, driven by the growing trend of e-commerce and the convenience it offers consumers. Online platforms allow customers to browse a vast selection of fishing rods and equipment, often at competitive prices. Additionally, customer reviews and detailed product descriptions available on these platforms enable buyers to make informed decisions. The COVID-19 pandemic accelerated the shift towards online shopping, and as consumers become accustomed to the convenience of purchasing fishing gear online, this distribution channel is expected to continue growing. Furthermore, many manufacturers and retailers are enhancing their online presence, promoting exclusive deals and offers to attract more customers.

Specialty Fishing Shops:

Specialty fishing shops remain a vital distribution channel for fishing rods, catering specifically to the needs of anglers. These shops offer a personalized shopping experience, with knowledgeable staff who can provide expert advice on selecting the right equipment. Specialty shops often carry a curated selection of high-quality fishing rods tailored to various fishing styles and conditions, making them a preferred choice for serious anglers. As fishing becomes more popular, these specialty stores are expanding their inventory and services, offering workshops, fishing classes, and equipment rentals to attract a wider customer base. The combination of expertise, quality products, and community engagement is expected to sustain the growth of specialty fishing shops as a key distribution channel.

Sporting Goods Stores:

Sporting goods stores serve as a crucial distribution channel for fishing rods, appealing to a broader audience of outdoor enthusiasts. These stores typically offer a diverse range of fishing equipment, from rods and reels to accessories and apparel. The appeal of one-stop shopping for all sports equipment makes sporting goods stores convenient for consumers looking to purchase fishing gear alongside other outdoor equipment. As the popularity of outdoor activities continues to rise, these stores are expanding their fishing sections to meet consumer demand. Collaborations with brands and manufacturers, along with promotional events, are likely to enhance the visibility and appeal of fishing rods in sporting goods stores.

Hypermarkets/Supermarkets:

Hypermarkets and supermarkets have gradually established themselves as alternative distribution channels for fishing rods, providing consumers with the convenience of purchasing fishing gear alongside everyday groceries. This channel appeals to casual anglers who may not be fully dedicated to the sport but are interested in purchasing fishing equipment for occasional use. The availability of fishing rods in these larger retail environments allows customers to select from various brands and price points. Moreover, seasonal promotions and sales during peak fishing times can drive increased foot traffic and sales for fishing rods within these stores. As consumer preferences evolve, hypermarkets and supermarkets are expected to enhance their outdoor equipment offerings, including fishing gear.

Department Stores:

Department stores have historically played a role in the distribution of fishing rods, offering a limited selection of fishing gear among a wide range of products. They cater to a diverse audience seeking fishing equipment as a supplementary purchase alongside other household goods. While the fishing rod selection may not be as extensive as in specialty shops, department stores often provide affordable options for casual anglers. The convenience of shopping for fishing rods in department stores appeals to families and individuals who may not have specific fishing needs but are interested in trying out the activity. Consequently, as consumer interest in fishing continues to grow, department stores are expected to maintain their presence as a distribution channel, potentially expanding their fishing gear selection to meet market demand.

By Material Type

Graphite:

Graphite is one of the most popular materials used in the construction of fishing rods due to its lightweight properties and sensitivity. Graphite rods are known for their excellent performance, allowing anglers to detect even the slightest bites. The material's ability to transmit vibrations enhances responsiveness, making it a preferred choice for many experienced anglers. Additionally, advancements in graphite technology have led to the development of high-modulus graphite rods, providing increased strength without compromising weight. As preferences continue to shift towards high-performance equipment, the demand for graphite fishing rods is anticipated to grow.

Fiberglass:

Fiberglass is another widely used material in fishing rod manufacturing, valued for its durability and flexibility. Fiberglass rods are typically heavier than graphite rods, providing a sturdy option for anglers targeting larger species. The material's resilience makes it less prone to breaking, making fiberglass rods suitable for beginners who may not handle their equipment with care. As the demand for durable and cost-effective fishing rods persists, fiberglass continues to maintain its relevance in the market. Furthermore, manufacturers are exploring hybrid constructions that combine fiberglass with other materials, enhancing overall performance while retaining the material's inherent benefits.

Carbon Fiber:

Carbon fiber is emerging as a premium material choice in the fishing rods market, renowned for its exceptional strength-to-weight ratio. Carbon fiber rods are lightweight yet incredibly strong, allowing for longer casts and better sensitivity. This material is particularly appealing to professional anglers seeking high-performance equipment tailored to competitive fishing. The introduction of carbon fiber rods has revolutionized rod design, enabling manufacturers to create thinner and more responsive rods. As the trend towards high-end fishing gear continues, the market for carbon fiber rods is expected to expand, catering to discerning anglers prioritizing quality and performance.

Bamboo:

Bamboo has a long history in fishing rod construction, often valued for its traditional craftsmanship and aesthetic appeal. While not as widely used as modern materials, bamboo rods have a niche market among purists and fly fishermen who appreciate the classic feel and performance. Bamboo rods offer a unique casting experience characterized by their smooth action and natural flexibility. With a growing interest in sustainable and eco-friendly products, bamboo fishing rods are gaining popularity as anglers seek alternatives to synthetic materials. The revival of interest in traditional fishing techniques may further enhance the market for bamboo rods in the coming years.

Composite:

Composite rods are manufactured using a combination of materials, typically blending fiberglass, graphite, and other elements to create versatile, high-performing fishing gear. These rods are designed to capitalize on the strengths of each material, providing anglers with a balanced option that offers both sensitivity and durability. The adaptability of composite rods makes them suitable for various fishing applications, appealing to beginners and seasoned anglers alike. As the fishing rod market evolves, composite rods are likely to gain traction due to their design flexibility and ability to cater to diverse consumer preferences, solidifying their position in the overall market.

By Region

The North American fishing rods market holds a significant share, largely driven by the region's rich fishing culture and vast natural resources. With an estimated market value of USD 950 million in 2025, North America is expected to maintain a steady growth rate of around 4% CAGR through 2035. The popularity of recreational fishing activities, coupled with a strong preference for high-quality fishing equipment, contributes to the growing demand for fishing rods in this region. Additionally, the increasing number of fishing tournaments and events further stimulates market growth, as anglers seek specialized and competitive gear.

In Europe, the fishing rods market is projected to reach approximately USD 700 million by 2035, benefiting from a diverse range of fishing environments and a growing base of enthusiastic anglers. The market is expected to grow at a CAGR of 4.2% during the forecast period. The rise of eco-conscious fishing practices and a focus on sustainable fishing methods are driving consumers toward high-quality and environmentally friendly fishing gear. As fishing tourism gains prominence and outdoor activities become more popular among urban populations, the European market is poised for continued growth, albeit at a slightly slower rate compared to North America.

Opportunities

The fishing rods market presents numerous opportunities for growth, particularly through the expansion of product offerings and the incorporation of advanced technologies. As consumer preferences evolve, there is a rising demand for innovative fishing rods that enhance performance and usability. The integration of smart technology, such as sensors that monitor water conditions or fish activity, has the potential to attract tech-savvy anglers seeking to enhance their fishing experience. Additionally, the rise of eco-friendly materials for rod construction can cater to the growing demographic of environmentally conscious consumers. Manufacturers that prioritize sustainability and innovation are likely to seize significant market opportunities as they align with current consumer values and preferences.

Moreover, the increasing popularity of experiential fishing activities opens avenues for businesses engaged in the fishing industry. Guided fishing tours, fishing workshops, and outdoor events can introduce new participants to the sport and promote the purchase of fishing rods and accessories. Collaborations between manufacturers and tour operators to provide rental equipment can facilitate engagement in fishing without the need for significant investment upfront. As awareness of fishing as a recreational activity continues to spread, companies can leverage this trend by enhancing marketing efforts, expanding distribution channels, and creating tailored product lines that appeal to both new and experienced anglers.

Threats

Despite the promising growth prospects in the fishing rods market, several threats could hinder progress. One of the primary challenges is the increasing competition from low-cost alternatives, particularly in emerging markets. As more manufacturers enter the market, price wars may diminish margins for established brands that emphasize quality and innovation. Furthermore, counterfeit products may flood the market, potentially undermining consumer trust in reputable brands and impacting overall sales. To combat these threats, companies must focus on reinforcing brand loyalty through enhanced product quality, customer education, and effective marketing strategies that highlight their unique selling propositions.

Another significant threat facing the fishing rods market is the environmental impact of overfishing and dwindling fish populations, which can lead to restrictions on fishing activities in certain areas. Regulatory changes aimed at sustaining fish populations may limit fishing opportunities, subsequently affecting the demand for fishing gear. Additionally, as climate change continues to alter weather patterns and aquatic ecosystems, certain fishing locations may become less viable for traditional fishing practices. Companies may need to adapt to these changing conditions by diversifying their product offerings and exploring new markets to mitigate potential losses from declining fishing activities.

Competitor Outlook

• Shimano
• Daiwa
• Abu Garcia
• Ugly Stik
• St. Croix Rods
• Fenwick
• Okuma
• G. Loomis
• Lew's
• Quantum Fishing
• FishUSA
• Northland Fishing Tackle
• Rapala
• Zebco
• Pflueger

The competitive landscape of the fishing rods market is characterized by the presence of numerous established and emerging companies, each vying for market share by offering innovative products and competitive pricing. Major players such as Shimano, Daiwa, and Abu Garcia dominate the market, leveraging their extensive experience, brand equity, and wide distribution networks to maintain a strong presence. These companies focus on continuous product development, investing in research and innovation to introduce advanced fishing rods that meet the evolving demands of consumers. The emphasis on quality, performance, and sustainability serves as a key differentiator for these established brands, enabling them to build customer loyalty and retain market share.

In addition to established brands, the fishing rods market has witnessed the emergence of niche players specializing in specific types of rods or materials. Companies that prioritize eco-friendly production methods and sustainable materials are gaining traction among environmentally conscious consumers. This focus on sustainability, combined with a commitment to quality, positions these niche players to capture market share within the growing demographic of anglers seeking eco-friendly options. Furthermore, the rise of e-commerce has allowed smaller companies to reach a wider audience, creating a more diverse competitive landscape where both large and small players can thrive.

Key companies in the fishing rods market, such as G. Loomis and St. Croix Rods, emphasize craftsmanship and performance in their product offerings. G. Loomis, known for its premium fishing rods, targets serious anglers and offers a range of specialized rods designed for specific species and fishing techniques. Their commitment to quality materials and innovative designs positions them favorably in a competitive market. Similarly, St. Croix Rods has built a reputation for excellence by focusing on American craftsmanship and utilizing advanced materials to produce high-performance rods. Both companies continue to invest in research and development, ensuring they stay ahead of industry trends and meet consumer demands effectively.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Daiwa
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Lew's
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Okuma
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Zebco
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Rapala
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Fenwick
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 FishUSA
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Shimano
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Pflueger
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 G. Loomis
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Ugly Stik
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Abu Garcia
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 St. Croix Rods
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Quantum Fishing
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Northland Fishing Tackle
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Casting Fishing Rods Sales Market, By Application
    • 6.1.1 Freshwater Fishing
    • 6.1.2 Saltwater Fishing
    • 6.1.3 Fly Fishing
    • 6.1.4 Ice Fishing
    • 6.1.5 Bass Fishing
  • 6.2 Casting Fishing Rods Sales Market, By Product Type
    • 6.2.1 Spinning Rods
    • 6.2.2 Casting Rods
    • 6.2.3 Fly Fishing Rods
    • 6.2.4 Ice Fishing Rods
    • 6.2.5 Telescopic Rods
  • 6.3 Casting Fishing Rods Sales Market, By Material Type
    • 6.3.1 Graphite
    • 6.3.2 Fiberglass
    • 6.3.3 Carbon Fiber
    • 6.3.4 Bamboo
    • 6.3.5 Composite
  • 6.4 Casting Fishing Rods Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Fishing Shops
    • 6.4.3 Sporting Goods Stores
    • 6.4.4 Hypermarkets/Supermarkets
    • 6.4.5 Department Stores

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Casting Fishing Rods Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Casting Fishing Rods Sales market is categorized based on

By Product Type

• Spinning Rods
• Casting Rods
• Fly Fishing Rods
• Ice Fishing Rods
• Telescopic Rods

By Application

• Freshwater Fishing
• Saltwater Fishing
• Fly Fishing
• Ice Fishing
• Bass Fishing

By Distribution Channel

• Online Stores
• Specialty Fishing Shops
• Sporting Goods Stores
• Hypermarkets/Supermarkets
• Department Stores

By Material Type

• Graphite
• Fiberglass
• Carbon Fiber
• Bamboo
• Composite

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Shimano
• Daiwa
• Abu Garcia
• Ugly Stik
• St. Croix Rods
• Fenwick
• Okuma
• G. Loomis
• Lew's
• Quantum Fishing
• FishUSA
• Northland Fishing Tackle
• Rapala
• Zebco
• Pflueger