Card making Materials Sales

Card Making Materials Sales Market Outlook

The global Card Making Materials market is projected to reach a value of approximately USD 12 billion by 2035, growing at a compound annual growth rate (CAGR) of 6% from 2025 to 2035. This growth can be attributed to the rising popularity of DIY crafts and personalized gifts, which have significantly increased consumer engagement in crafting activities. Furthermore, social media platforms have amplified the visibility of card making, inspiring individuals to create their own unique designs for various occasions. The increase in disposable income has allowed consumers to invest in high-quality materials, enhancing the overall crafting experience. Additionally, the expansion of e-commerce platforms has made these materials more accessible, further boosting market growth.

Growth Factor of the Market

Several factors are driving the growth of the Card Making Materials market. Firstly, the increased interest in arts and crafts, particularly among younger generations and hobbyists, has created a substantial consumer base. The trend of personalizing gifts and cards for special occasions has led to a higher demand for diverse materials and tools. Secondly, the proliferation of online tutorials and craft workshops has encouraged individuals to engage in card making, effectively transforming it into a popular hobby. Thirdly, the rise of social media platforms, where users share their DIY projects, has fostered a sense of community among crafters, leading to greater interest in card making supplies. Moreover, manufacturers are continually innovating their product offerings, introducing new and unique materials that appeal to both novice and experienced crafters alike. The increasing popularity of gifting personalized cards during festive seasons acts as a catalyst for market growth, driving further sales and engagement in the industry.

Key Highlights of the Market

• The market is expected to reach USD 12 billion by 2035.
• CAGR of approximately 6% from 2025 to 2035.
• Growing popularity of DIY crafts and personalized gifts.
• Expansion of e-commerce platforms enhancing accessibility.
• Increased consumer engagement through social media influence.

By Product Type

Cardstock:

Cardstock is a fundamental component in the card making materials market and is highly favored due to its weight and durability. It is thicker than standard paper but thinner than cardboard, making it ideal for various applications, including card bases, envelopes, and decorative elements. The versatility of cardstock allows crafters to use it for a wide range of projects, from simple greeting cards to intricate pop-up designs. The availability of cardstock in different colors, textures, and finishes enhances its appeal, allowing for personalized creations that cater to individual preferences. Furthermore, advancements in printing technology have enabled consumers to print high-quality images and designs on cardstock, further elevating its popularity in the card making community.

Adhesives:

Adhesives play a crucial role in the card making process, as they are essential for assembling various materials and embellishments. There are different types of adhesives available on the market, including glue sticks, liquid adhesives, tape runners, and double-sided tapes, each catering to specific crafting needs. The choice of adhesive can significantly impact the final product, as it affects the durability and overall appearance of the card. Craft enthusiasts often seek out adhesives that dry clear and provide a strong bond to ensure that their creations hold together over time. The continuous innovation in adhesive formulations has led to the development of products that are acid-free, non-toxic, and safe for various materials, which is particularly important for preserving sentimental items.

Stamps:

Stamps are a popular tool in card making, enabling crafters to add unique designs and messages to their creations. They come in various styles, including rubber stamps, clear acrylic stamps, and digital stamps, allowing for a wide range of artistic expression. The ability to customize stamps through designs or messages makes them an essential element for personalized cards. Crafters often use stamping techniques to create backgrounds, focal points, or intricate details that enhance the aesthetic appeal of their projects. The availability of themed stamps for holidays, birthdays, and special occasions further drives their popularity, as consumers look for ways to create meaningful and customized cards for their loved ones.

Die-Cutting Machines:

Die-cutting machines have revolutionized the card making process by allowing crafters to create precise shapes and designs effortlessly. These machines can cut through various materials such as cardstock, fabric, and even metal, offering endless possibilities for creativity. With the rise of electronic die-cutting machines, users can now design intricate patterns and motifs using design software, significantly enhancing their crafting capabilities. These machines save time and effort while ensuring consistent quality in the final products. Additionally, the growing trend of scrapbooking and personalized decor has further fueled the demand for die-cutting machines, as crafters seek to expand their creative horizons.

Embellishments:

Embellishments add dimension and flair to card making projects, making them an essential component for many crafters. This category includes a variety of items such as stickers, ribbons, rhinestones, and buttons, which can be used to enhance the overall aesthetic of a card. The use of embellishments allows crafters to express their creativity and personalize their designs further. As trends evolve, new embellishments are regularly introduced into the market, appealing to various styles and preferences. Crafters often seek unique or themed embellishments for special occasions, which has led to a dynamic market where innovation is key to meeting consumer demand.

By Application

Personal Use:

The personal use segment of the card making materials market has seen significant growth as individuals engage in crafting for leisure and self-expression. Many consumers have taken up card making as a hobby, creating personalized cards for birthdays, holidays, and special occasions. The therapeutic benefits of crafting also contribute to its popularity, as individuals find joy and relaxation in creating unique designs. As a result, the demand for card making materials for personal use has surged, with consumers seeking high-quality products that allow them to explore their creativity. Additionally, the trend of gifting handmade cards has fostered a culture of personalization, where crafters take pride in creating one-of-a-kind pieces for their loved ones.

Commercial Use:

The commercial use segment represents a significant portion of the card making materials market, as businesses and professionals utilize these materials for various applications. Greeting card companies, event planners, and retail businesses often require high-quality card making supplies for creating promotional materials, invitations, and thank-you cards. The demand for unique and customized designs within the commercial sector drives the need for diverse card making materials. Moreover, the rise of small businesses offering handmade cards and crafts has contributed to the growth of this segment, as entrepreneurs seek professional-grade materials to produce their products. The ability to create personalized marketing materials has become an essential strategy for businesses looking to stand out in a competitive market.

Educational Use:

The educational use of card making materials has gained traction as schools and educational institutions incorporate crafting activities into their curriculums. Card making serves as an engaging and hands-on way for students to develop creativity, fine motor skills, and teamwork. Teachers often utilize card making as a tool for lessons on various subjects, including art, language, and social studies. As a result, educational institutions are increasingly purchasing card making supplies in bulk, leading to a steady demand for these materials. Workshops and after-school programs also promote card making as a positive outlet for students, encouraging them to express themselves through creativity.

Artistic Use:

The artistic use segment focuses on professional artists and crafters who incorporate card making materials into their creative endeavors. This segment includes artists who create unique card designs for galleries, exhibitions, or art shows, elevating card making to an art form. The demand for high-quality and specialized materials, such as watercolor paper, specialty inks, and unique embellishments, is particularly strong within this segment. Artists often seek innovative materials that inspire their creativity and allow them to explore new techniques and styles. Additionally, collaborations between artists and card making brands highlight the growing appreciation for card making as a legitimate artistic expression, further driving demand in this segment.

By Distribution Channel

Online Stores:

Online stores have become a dominant distribution channel in the card making materials market, providing consumers with convenient access to a wide variety of products. The rise of e-commerce has transformed the shopping experience, allowing crafters to browse and purchase materials from the comfort of their homes. Many online retailers offer extensive selections of card making supplies, including both popular and niche products, enabling consumers to find exactly what they need. Furthermore, online platforms often provide user reviews, tutorials, and inspiration, enhancing the overall shopping experience. The ability to compare prices and access exclusive online deals has further fueled the trend, leading to increased sales through this channel.

Specialty Stores:

Specialty stores play a crucial role in the distribution of card making materials, offering a curated selection of products tailored to the needs of crafters. These stores often provide expert advice and personalized service, allowing customers to explore various options and receive guidance on project ideas. The tactile experience of visiting a specialty store enables consumers to see and feel the materials before making a purchase, which is particularly important for those seeking high-quality supplies. Additionally, specialty stores often host workshops and crafting events, fostering a sense of community among crafters. This hands-on approach and connection with fellow enthusiasts contribute to the continued relevance of specialty stores in the card making materials market.

Craft Stores:

Craft stores are a vital distribution channel for card making materials, providing a wide range of supplies and tools for crafters of all skill levels. These stores typically carry a diverse assortment of cardstock, adhesives, stamps, and embellishments, making them a one-stop-shop for card makers. Craft stores often feature seasonal displays and promotions, aligning their offerings with upcoming holidays and events, which attracts consumers looking for specific materials. Additionally, many craft stores have knowledgeable staff who can assist customers in selecting the right products for their projects. The accessibility of craft stores in various locations ensures that hobbyists have reliable access to the materials they need to pursue their creative passions.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets have also entered the card making materials market, offering consumers a convenient option for purchasing supplies alongside their regular grocery shopping. While the selection may not be as extensive as that of specialty or craft stores, many supermarkets feature dedicated sections for arts and crafts, including essential card making materials. This accessibility appeals to casual crafters and families, as it allows them to pick up supplies on their weekly shopping trips. The presence of card making materials in supermarkets also helps to increase awareness and interest in the hobby, as consumers may be inspired to try card making after seeing the materials on display.

By Material Type

Paper:

Paper is the primary material used in card making, and it comes in various weights, textures, and finishes, catering to a wide range of crafting needs. Cardstock, specialty paper, and patterned paper are some of the most commonly used varieties for creating cards. The selection of paper plays a significant role in the overall look and feel of the finished product, allowing crafters to experiment with different styles. The demand for eco-friendly and sustainable paper options has been on the rise, as consumers become more conscious of their environmental impact. Innovations in paper manufacturing have also led to the development of unique finishes, such as metallic or textured options, enhancing the creative possibilities for card makers.

Fabric:

Fabric has increasingly gained popularity in the card making materials market, offering a unique and textured alternative to traditional paper. Crafters often use fabric to create layered designs, embellishments, and even entire cards, adding dimension and interest to their projects. The variety of fabrics available, including cotton, felt, and specialty textiles, allows for endless creative possibilities. The trend of incorporating fabric into card making often aligns with themes of warmth and comfort, making it particularly suitable for personalized gifts or keepsakes. As crafters seek to explore innovative materials, fabric continues to carve out a niche within the card making industry.

Wood:

Wooden elements have begun to find their place within the card making materials market, providing a rustic and natural touch to card designs. Wooden embellishments, such as shapes, letters, and tags, are popular among crafters looking to add an organic feel to their projects. The use of wood introduces a unique aesthetic that sets handmade cards apart from traditional paper-based designs. Moreover, the durability of wooden elements ensures that they withstand the test of time, making them an attractive option for keepsake cards. As the trend for eco-friendly crafting grows, the demand for sustainably sourced wooden materials is likely to increase, further promoting their use in the card making industry.

Metal:

Metal accents have emerged as a distinctive choice in card making, appealing to crafters who wish to incorporate a modern and industrial look into their designs. Metal embellishments, such as charms, brads, and decorative sheets, can elevate the overall aesthetic of a card, adding sophistication and style. The introduction of metal die cuts has also broadened the creative possibilities for card makers, enabling them to experiment with intricate designs and shapes. As consumers increasingly seek unique and eye-catching elements for their projects, the demand for metal materials in card making is expected to grow. Furthermore, the availability of various metals, including aluminum and copper, offers crafters an array of options to suit their design preferences.

Plastic:

Plastic materials have become a popular choice in card making, particularly for creating transparent elements and overlays. Plastic sheets, acetate, and vinyl are commonly used to add layers and visual interest to cards. The versatility of plastic allows crafters to experiment with various techniques, such as layering, die-cutting, and heat embossing, resulting in unique and dynamic designs. The lightweight nature of plastic makes it easy to work with, while its durability ensures that cards maintain their integrity over time. As crafters continue to seek innovative materials, the use of plastic in card making is likely to expand, allowing for even more creative possibilities in the industry.

By Region

The North American card making materials market holds a significant share, with an estimated value of USD 4.5 billion in 2025, accounting for approximately 38% of the global market. The region enjoys a strong crafting culture, with numerous craft stores, workshops, and online platforms catering to the needs of hobbyists and professionals alike. The increasing trend of DIY crafts, particularly during holidays and special occasions, has further fueled demand for card making materials. Moreover, the presence of established brands and innovative product offerings has contributed to the market's growth in North America. With a projected CAGR of 5.5% through 2035, this region is expected to remain a key player in the card making materials market.

Europe follows closely behind, with the card making materials market projected to reach USD 3.8 billion by 2025, accounting for approximately 32% of the global market. The region is characterized by a rich tradition of arts and crafts and a growing interest in personalized gifts and handmade items. The rapid expansion of online sales channels and a rise in crafting communities have contributed to the increased accessibility of card making materials across Europe. Additionally, the European market is witnessing a growing emphasis on sustainable and eco-friendly materials, with consumers increasingly seeking products that align with their values. The market in this region is expected to grow at a CAGR of 6% from 2025 to 2035, driven by these trends.

Opportunities

The card making materials market presents numerous opportunities for growth and expansion, particularly in the realm of sustainability and eco-friendly products. As consumers become more environmentally conscious, there is a growing demand for card making supplies made from recycled or sustainably sourced materials. Companies that invest in developing eco-friendly products and practices can capitalize on this trend, appealing to a broader audience. Additionally, incorporating educational initiatives and workshops that promote eco-friendly crafting techniques can further enhance brand loyalty and consumer engagement. The rise of social media platforms also offers significant opportunities for brands to connect with consumers, showcase their products, and engage in a dialogue about crafting trends and techniques.

Another opportunity lies in the expansion of online sales channels, which continue to grow in popularity among consumers. By establishing a strong online presence and leveraging e-commerce platforms, companies can reach a global audience and cater to the increasing demand for convenience. Furthermore, partnerships with influencers and crafters on social media can help drive brand awareness and attract new customers. The ongoing trend of personalized gifting presents additional opportunities for innovation, as consumers increasingly seek unique and customized card making supplies that reflect their personal style and preferences. By staying attuned to market trends and consumer preferences, companies can position themselves for success in this evolving landscape.

Threats

Despite the growth potential within the card making materials market, several threats could hinder progress. One significant challenge is the rising competition from digital alternatives, such as e-cards and online greeting services, which offer a convenient and cost-effective solution for consumers. As technology advances and digital communication becomes more prevalent, traditional card making may face declining interest among certain demographics, particularly younger generations. Additionally, the market is susceptible to fluctuations in raw material costs, which can impact pricing and accessibility for both manufacturers and consumers. Economic downturns can also affect consumer spending on non-essential items, such as crafting supplies, potentially leading to a slowdown in market growth.

Another threat is the potential for supply chain disruptions, whether due to global events or local factors, which can hinder the availability of key materials. Manufacturers that rely on specific materials may find it challenging to meet consumer demand if disruptions occur. Furthermore, the lack of skilled labor in the crafting sector could pose a challenge for small businesses and startups looking to establish themselves in the market. It is crucial for companies to remain agile and adaptable in the face of these threats, continually innovating and seeking solutions that can mitigate risks and drive growth.

Competitor Outlook

• American Crafts
• Fiskars Group
• Sizzix
• Martha Stewart Crafts
• We R Memory Keepers
• Spellbinders Paper Arts
• Carta Bella Paper Company
• Stampin’ Up!
• Kaisercraft
• Echo Park Paper Company
• Hero Arts
• Ranger Ink
• BoBunny
• My Mind's Eye
• Tonic Studios

The competitive landscape of the card making materials market is characterized by a diverse mix of established brands and emerging players, all vying for market share in this vibrant industry. Major companies like American Crafts and Fiskars Group continue to dominate the market, offering a wide array of high-quality products ranging from cardstock to cutting tools. These companies have established strong brand loyalty among consumers through their innovative product offerings, effective marketing strategies, and commitment to customer satisfaction. In addition, the presence of several specialty and niche brands allows for a rich variety of options, catering to different consumer preferences and crafting styles.

Emerging companies are also making their mark within the card making materials market, often focusing on unique product lines and eco-friendly alternatives. For instance, companies like Tonic Studios and Ranger Ink are known for their high-quality inks and embellishments that appeal to both novice and experienced crafters. Additionally, the rise of small businesses selling handmade card making supplies through platforms such as Etsy has introduced a fresh wave of creativity and individuality to the market, providing consumers with unique and personalized options. As the industry evolves, collaboration between established brands and emerging creators is likely to foster innovation and introduce exciting new products.

Key players in the market are continuously investing in research and development to enhance their product offerings and remain competitive. For example, Sizzix and Spellbinders Paper Arts focus heavily on developing cutting-edge die-cutting technology, allowing crafters to achieve intricate designs with precision and ease. Furthermore, marketing strategies leveraging social media and online influencers have proven effective in reaching target audiences and driving consumer engagement. As consumer preferences evolve, companies will need to stay attuned to trends and adapt their strategies accordingly to maintain relevance in the dynamic card making materials market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Sizzix
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 BoBunny
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Hero Arts
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Ranger Ink
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Kaisercraft
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Fiskars Group
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 My Mind's Eye
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Tonic Studios
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 American Crafts
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 We R Memory Keepers
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Martha Stewart Crafts
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Echo Park Paper Company
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Spellbinders Paper Arts
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Stampin’ Up!
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Carta Bella Paper Company
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Card making Materials Sales Market, By Application
    • 6.1.1 Personal Use
    • 6.1.2 Commercial Use
    • 6.1.3 Educational Use
    • 6.1.4 Artistic Use
  • 6.2 Card making Materials Sales Market, By Product Type
    • 6.2.1 Cardstock
    • 6.2.2 Adhesives
    • 6.2.3 Stamps
    • 6.2.4 Die-Cutting Machines
    • 6.2.5 Embellishments
  • 6.3 Card making Materials Sales Market, By Material Type
    • 6.3.1 Paper
    • 6.3.2 Fabric
    • 6.3.3 Wood
    • 6.3.4 Metal
    • 6.3.5 Plastic
  • 6.4 Card making Materials Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Craft Stores
    • 6.4.4 Supermarkets/Hypermarkets

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Card making Materials Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Card making Materials Sales market is categorized based on

By Product Type

• Cardstock
• Adhesives
• Stamps
• Die-Cutting Machines
• Embellishments

By Application

• Personal Use
• Commercial Use
• Educational Use
• Artistic Use

By Distribution Channel

• Online Stores
• Specialty Stores
• Craft Stores
• Supermarkets/Hypermarkets

By Material Type

• Paper
• Fabric
• Wood
• Metal
• Plastic

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• American Crafts
• Fiskars Group
• Sizzix
• Martha Stewart Crafts
• We R Memory Keepers
• Spellbinders Paper Arts
• Carta Bella Paper Company
• Stampin’ Up!
• Kaisercraft
• Echo Park Paper Company
• Hero Arts
• Ranger Ink
• BoBunny
• My Mind's Eye
• Tonic Studios