Capsules Detergente

Capsules Detergente Market Outlook

The global Capsules Detergente market is projected to reach approximately USD 12 billion by 2035, growing at a compound annual growth rate (CAGR) of around 6.5% during the forecast period from 2025 to 2035. The increasing demand for convenient and efficient laundry solutions, particularly among busy households, is a significant driving force behind this growth. Additionally, the rising awareness of sustainable cleaning products has led to a growing preference for eco-friendly detergent capsules, further propelling market expansion. Innovations in packaging technology and product formulation are also key factors contributing to the market's upward trajectory. Furthermore, the ongoing trend of urbanization and the growing middle-class population in emerging economies will likely enhance market demand, as consumers seek high-quality and time-saving laundry solutions.

Growth Factor of the Market

The growth of the Capsules Detergente market is primarily fueled by the increasing need for convenience in daily chores, especially laundry. With a fast-paced lifestyle becoming the norm, consumers are increasingly opting for products that save time without compromising effectiveness. Another crucial factor is the heightened awareness regarding environmental sustainability, prompting a shift towards eco-friendly and biodegradable detergent options. Additionally, the rise in disposable incomes, particularly in developing regions, is enabling consumers to purchase premium laundry products that ensure superior cleaning results. Moreover, advancements in product formulations, such as the inclusion of bio-enzymes and enhanced surfactants, have led to more effective cleaning capabilities, further driving market growth. The robust expansion of the e-commerce sector has facilitated greater accessibility of these products, allowing consumers to conveniently purchase detergent capsules from the comfort of their homes. Lastly, the growing trend of smaller household sizes is also contributing to the demand for single-dose detergent solutions, making capsules an attractive option.

Key Highlights of the Market

• The market is expected to reach USD 12 billion by 2035, with a CAGR of 6.5% from 2025 to 2035.
• Increasing consumer preference for convenient and time-saving laundry solutions.
• A notable shift towards eco-friendly products driven by environmental awareness.
• The expansion of online retail channels is enhancing product accessibility.
• Technological advancements in formulation are improving cleaning efficacy.

By Product Type

Liquid Laundry Detergent Capsules:

Liquid laundry detergent capsules are gaining considerable traction in the market due to their ease of use and efficiency. These capsules are pre-measured, eliminating the hassle of measuring out liquid detergent, which appeals to consumers looking for convenience. They dissolve quickly in water, ensuring that the detergent is evenly distributed during the wash cycle, leading to effective cleaning. Additionally, liquid capsules often contain advanced formulations that target tough stains, making them suitable for a variety of fabrics. The growing trend of on-the-go lifestyles further enhances the appeal of liquid capsules, as their compact packaging is easy to store, making them a popular choice among consumers.

Powder Laundry Detergent Capsules:

Powder laundry detergent capsules are another significant segment of the market, known for their cost-effectiveness and strong cleaning power. These capsules often contain concentrated powder formulations that provide excellent stain removal capabilities at competitive prices. They are typically favored by consumers who prefer bulk purchases and are looking for economical cleaning solutions. Moreover, powder capsules tend to have a longer shelf life compared to liquid options, making them an attractive choice for bulk buyers. The versatility of powder detergent capsules also allows them to be effective in various water temperatures, which is beneficial for consumers with different washing machine types.

Eco-Friendly Laundry Detergent Capsules:

The demand for eco-friendly laundry detergent capsules is rising as consumers become increasingly conscious of their environmental impact. These capsules are formulated with biodegradable ingredients and are often packaged in recyclable materials, aligning with the sustainable values of environmentally aware consumers. The eco-friendly segment is appealing to a niche market that prioritizes sustainability, leading to a significant growth opportunity within the capsules detergente market. This segment benefits from the growing trend of corporate social responsibility, with brands often highlighting their commitment to the environment in their marketing strategies, which resonates well with modern consumers.

Scented Laundry Detergent Capsules:

Scented laundry detergent capsules are particularly popular among consumers who value fragrant laundry, as these capsules infuse fabrics with long-lasting scents. The sensory experience associated with freshly laundered clothes is a significant selling point for many brands. The variety of scent options available allows consumers to choose based on personal preference, further driving the appeal of this product type. Additionally, scented capsules often contain essential oils or other natural fragrances, which attract health-conscious consumers seeking a more wholesome laundry solution. The competition among brands to introduce unique fragrances can also lead to innovative marketing campaigns, enhancing consumer engagement.

Color-Safe Laundry Detergent Capsules:

Color-safe laundry detergent capsules are specifically designed to protect colored fabrics from fading and bleeding, making them a preferred choice for consumers who frequently wash colorful garments. These capsules typically contain specialized ingredients that are gentle on fabrics while still providing robust cleaning power. The focus on fabric care has made these capsules popular among consumers concerned about maintaining the vibrancy of their clothing. As more consumers invest in colorful and premium clothing, the demand for color-safe options is expected to grow significantly, further solidifying this segment's position in the capsules detergente market.

By Application

Residential:

The residential segment is the largest application area for capsules detergente, as households consistently seek efficient and convenient laundry solutions. The growth of this segment is primarily driven by busy lifestyles, where consumers prioritize quick and effective cleaning methods. The rise in urban living, where space may be limited, also increases the appeal of compact and pre-measured laundry products like capsules. Furthermore, marketing strategies targeting families highlight the ease of use and effectiveness of these products, contributing to their popularity among residential users. With ongoing innovations in product formulation tailored for home use, this segment is projected to sustain robust growth in the coming years.

Commercial:

The commercial segment encompasses laundromats, hotels, and large-scale laundry services that require efficient cleaning solutions in bulk. Capsules detergente are increasingly being adopted in this sector due to their ease of use and the significant reduction in waste associated with traditional liquid or powder detergents. The commercial application benefits from the high volume of laundry processed, with businesses seeking effective solutions that do not compromise on quality. Additionally, the trend toward sustainability is influencing commercial buyers to select eco-friendly capsules, as they align with corporate social responsibility initiatives. This segment is likely to experience steady growth as more businesses recognize the advantages of using capsules in their operations.

Industrial:

The industrial application of capsules detergente is gaining traction as industries look for efficient cleaning solutions for their textiles and operational equipment. This segment typically includes manufacturing facilities and industrial laundries where heavy-duty cleaning is required. Capsules that are designed for industrial use often contain potent formulations capable of tackling challenging stains and contaminants commonly found in industrial settings. As industries increasingly prioritize cleanliness and compliance with health regulations, the demand for effective cleaning products, including capsules detergente, is expected to rise. The industrial segment is also seeing an increasing transition towards eco-friendly options as organizations aim to reduce their environmental footprint.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain one of the primary distribution channels for capsules detergente, providing consumers with easy access to a wide variety of laundry products. These retail outlets often feature dedicated aisles for cleaning supplies, enabling shoppers to make informed choices based on brand, type, and price. The presence of multiple brands and product options within these stores enhances consumer engagement, as shoppers can compare features and benefits. Additionally, supermarkets and hypermarkets frequently run promotional campaigns, including discounts and multi-buy offers, which incentivize purchases. The convenience of one-stop shopping contributes to the sustained popularity of this distribution channel in the capsules detergente market.

Convenience Stores:

Convenience stores capitalize on the need for quick and easy access to everyday products, including capsules detergente. These stores often cater to busy consumers looking for last-minute purchasing options. As more consumers prioritize convenience, especially in urban environments, the demand for laundry capsules in convenience stores is growing. The compact packaging of capsules makes them a suitable product for this channel, as they require minimal shelf space and can be easily displayed. Retailers are also increasingly stocking eco-friendly options to align with consumer preferences for sustainable products, thus enhancing their appeal in this channel.

Online Retail:

The online retail segment is rapidly expanding, significantly impacting the distribution of capsules detergente. Consumers are increasingly turning to e-commerce platforms for the convenience of shopping from home and the ability to access a broader range of products than what is typically available in brick-and-mortar stores. Online retailers often provide detailed product information, customer reviews, and competitive pricing, which enhance the shopping experience. Additionally, subscription services for laundry products are gaining popularity, allowing consumers to have their preferred detergent capsules delivered directly to their doorsteps. The growth of logistics and delivery services further supports this trend, making online retail a vital channel for the capsules detergente market.

Specialty Stores:

Specialty stores, which focus on specific product categories, provide an avenue for consumers seeking high-quality or niche laundry products, including capsules detergente. These stores often carry premium or eco-friendly options that may not be available in larger retail chains. Consumers who prioritize brand values, such as sustainability or specific ingredient types, are more likely to shop at specialty stores. The personalized shopping experience and knowledgeable staff can also enhance consumer confidence in their purchase decisions. As the trend of conscious consumerism continues to rise, specialty stores will likely play an increasingly important role in the distribution of capsules detergente.

Direct Sales:

Direct sales channels, including door-to-door sales and multi-level marketing, are emerging as effective means of distributing capsules detergente. This model allows consumers to purchase products directly from representatives, often leading to a more personalized sales experience. Direct sales often emphasize the benefits of specific products, including how to use them effectively, which can be particularly beneficial for products like laundry capsules that may have various uses or advantages. As direct sales build community trust and brand loyalty, this channel is likely to see steady growth, particularly among brands focused on niche markets or unique selling propositions.

By Ingredient Type

Bio-Enzymes:

Bio-enzymes are becoming increasingly popular as an ingredient in capsules detergente due to their natural stain-removal capabilities. These enzymes work by breaking down complex stains at a molecular level, allowing for effective cleaning across a variety of fabric types. The use of bio-enzymes not only enhances stain removal but also contributes to the overall efficiency of the detergent, as they can work effectively in lower temperature washes. As more consumers become aware of the benefits of enzyme-based products, including their reduced environmental impact, the demand for capsules containing bio-enzymes is expected to grow significantly.

Surfactants:

Surfactants are essential components of laundry detergent capsules, functioning to lower the surface tension of water and enhance the product's cleaning power. These ingredients help to lift dirt and grime away from fabrics, ensuring effective cleaning in each wash cycle. The development of advanced surfactants has allowed manufacturers to create formulations that are both effective and gentle on fabrics, making them increasingly popular among consumers. As the demand for high-performance cleaning products continues to rise, the use of innovative surfactant technologies will likely strengthen in the capsules detergente market.

Builders:

Builders are added to capsules detergente to enhance the cleaning power of the surfactants by softening water and preventing the re-deposition of dirt. These ingredients play a critical role in formulating effective cleaning products, particularly in areas with hard water. As consumer awareness about the importance of effective cleaning solutions grows, the demand for capsules containing builders is expected to increase. The development of environmentally friendly builders aligns with the market trend toward sustainability, appealing to eco-conscious consumers looking for effective yet green cleaning solutions.

Bleach:

Bleach is often included in capsules detergente formulations to provide additional stain removal and whitening power, particularly for white and colorfast fabrics. The effectiveness of bleach in tackling tough stains makes it a sought-after ingredient for many consumers. However, the market is also witnessing a rise in the popularity of bleach-free options, as consumers seek safer alternatives for their families and the environment. As a result, manufacturers are developing bleach-based formulations alongside more environmentally friendly options, catering to a diverse range of consumer preferences and needs.

Softeners:

Softeners are key ingredients in many capsules detergente formulations, providing added benefits such as a soft feel to fabrics and a pleasant scent. The inclusion of fabric softeners not only enhances the overall laundry experience but also reduces static cling and wrinkles, making clothes easier to manage. As consumer preferences shift towards products that offer multiple benefits, the demand for capsules containing softeners is likely to grow. Additionally, the trend towards fragrance-infused laundry products has led to the development of softeners that double as scent boosters, further enhancing their attractiveness in the market.

By Region

North America holds a significant share of the global capsules detergente market, driven by high consumer awareness and the presence of major detergent manufacturers in the region. The market is expected to witness a CAGR of 6% during the forecast period, attributed to the increasing demand for convenient and effective laundry solutions. Additionally, the rise in eco-conscious consumer behavior is compelling brands to innovate and offer eco-friendly product lines. As busy lifestyles continue to dominate, the trend towards using pre-measured and easy-to-use laundry capsules is expected to solidify North America's position as a leading market.

Europe is another prominent region in the capsules detergente market, characterized by a strong preference for sustainable and high-quality cleaning products. The market in this region is experiencing robust growth, driven by the increasing adoption of eco-friendly practices among consumers. The demand for innovative cleaning solutions that combine effectiveness with sustainability is propelling the market forward. Moreover, the European market is witnessing a rise in online retail sales, enhancing accessibility for consumers seeking diverse laundry options. Collectively, these factors are expected to support steady growth in the European capsules detergente market over the forecast period.

Opportunities

The opportunities in the capsules detergente market are vast, particularly in emerging economies where urbanization and rising disposable incomes are leading to increased consumer spending on household products. As these regions continue to develop, the demand for high-quality, convenient, and effective laundry solutions is expected to grow significantly. Additionally, the increased availability of e-commerce platforms is creating new channels for consumers to purchase these products, enhancing market penetration. Brands that are able to effectively tailor their marketing strategies to appeal to these emerging markets can tap into a lucrative customer base. Furthermore, the trend towards sustainability presents a unique opportunity for manufacturers to innovate and expand their lines of eco-friendly detergent capsules, thereby attracting environmentally conscious consumers.

Moreover, there is significant potential for product diversification within the capsules detergente market. With consumers becoming more discerning about the products they choose, there is ample space for brands to introduce unique formulations that cater to specific needs, such as hypoallergenic detergents, specialized stain removers, or capsules designed for delicate fabrics. The incorporation of cutting-edge technology in product development, such as the use of smart packaging that indicates detergent levels or optimal washing conditions, can also enhance user experience. By focusing on innovation and addressing the evolving preferences of consumers, brands can capitalize on these growth opportunities and gain a competitive edge in the market.

Threats

One of the significant threats facing the capsules detergente market is the intense competition among existing players and the emergence of new entrants. The market is characterized by numerous brands offering similar products, leading to price wars that can impact profit margins. Furthermore, the rise of private label brands in retail chains poses a challenge to established brands, as these products often offer lower prices without a significant compromise on quality. Additionally, fluctuating raw material prices can affect manufacturing costs, leading to price adjustments that might deter price-sensitive consumers. Companies must continually innovate and differentiate their offerings to maintain market share and profitability amid these competitive pressures.

Another potential threat to the capsules detergente market is the rise in consumer skepticism regarding the effectiveness and safety of cleaning products. With increased awareness about product ingredients and their environmental impact, consumers are becoming more diligent in researching their purchases. Any negative publicity related to harmful chemicals or unsustainable practices could lead to a decline in consumer trust and demand for certain brands or product lines. Therefore, it is essential for companies to prioritize transparency in their product formulations and adhere to sustainable practices to mitigate this threat. Establishing trust with consumers is crucial for long-term success in the increasingly competitive and conscientious market landscape.

Competitor Outlook

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group PLC
• Colgate-Palmolive Company
• Church & Dwight Co., Inc.
• Dial Corporation
• Seventh Generation, Inc.
• SC Johnson & Son, Inc.
• Earth Friendly Products
• Method Products, Inc.
• Persil (Henkel)
• Tide (Procter & Gamble)
• Arm & Hammer (Church & Dwight)
• OxiClean (Church & Dwight)

The competitive landscape of the capsules detergente market is marked by the presence of several key players who dominate through innovation and brand strength. Major companies, such as Procter & Gamble and Unilever, have established themselves as leaders in the market due to their extensive product offerings and strong brand recognition. These companies continuously invest in research and development to create innovative laundry solutions that meet evolving consumer preferences. For instance, Procter & Gamble’s Tide brand has been at the forefront of product innovation, introducing a range of detergent capsules that cater to different cleaning needs and fabric types. Unilever, on the other hand, emphasizes sustainability with its eco-friendly detergent lines, appealing to environmentally conscious consumers seeking greener alternatives.

Henkel AG & Co. KGaA is another significant player in the capsules detergente market, recognized for its strong portfolio of brands, including Persil and Purex. Henkel’s commitment to sustainability and innovation has positioned it favorably among consumers who prioritize the environmental impact of their cleaning products. The company regularly updates its product formulations to enhance cleaning efficiency while reducing environmental footprints. Reckitt Benckiser also maintains a substantial presence in the market with its well-known brands, such as Finish and Vanish, focusing on targeted stain removal and fabric care. Through strategic marketing and consumer engagement, Reckitt Benckiser aims to retain its competitive edge in the marketplace.

In addition to these major players, the market features several emerging brands that are gaining traction by focusing on niche segments or offering unique value propositions. For example, companies like Seventh Generation and Method Products are targeting eco-conscious consumers with their sustainable cleaning solutions, often using plant-based ingredients and biodegradable packaging. These brands are frequently favored by consumers looking for environmentally friendly alternatives, creating a dynamic competitive environment. The ongoing trend of digitalization is also influencing market dynamics, with many companies enhancing their online presence and exploring e-commerce as a vital channel for reaching consumers. This shift towards online retail is enabling both established and emerging brands to expand their reach and adapt to changing consumer behaviors.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Unilever PLC
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Persil (Henkel)
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Dial Corporation
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Henkel AG & Co. KGaA
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Procter & Gamble Co.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Method Products, Inc.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 SC Johnson & Son, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Earth Friendly Products
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Tide (Procter & Gamble)
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Seventh Generation, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Church & Dwight Co., Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Colgate-Palmolive Company
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 OxiClean (Church & Dwight)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Reckitt Benckiser Group PLC
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Arm & Hammer (Church & Dwight)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Capsules Detergente Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
    • 6.1.3 Industrial
  • 6.2 Capsules Detergente Market, By Product Type
    • 6.2.1 Liquid Laundry Detergent Capsules
    • 6.2.2 Powder Laundry Detergent Capsules
    • 6.2.3 Eco-Friendly Laundry Detergent Capsules
    • 6.2.4 Scented Laundry Detergent Capsules
    • 6.2.5 Color-Safe Laundry Detergent Capsules
  • 6.3 Capsules Detergente Market, By Ingredient Type
    • 6.3.1 Bio-Enzymes
    • 6.3.2 Surfactants
    • 6.3.3 Builders
    • 6.3.4 Bleach
    • 6.3.5 Softeners
  • 6.4 Capsules Detergente Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Specialty Stores
    • 6.4.5 Direct Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Capsules Detergente Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Capsules Detergente market is categorized based on

By Product Type

• Liquid Laundry Detergent Capsules
• Powder Laundry Detergent Capsules
• Eco-Friendly Laundry Detergent Capsules
• Scented Laundry Detergent Capsules
• Color-Safe Laundry Detergent Capsules

By Application

• Residential
• Commercial
• Industrial

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Direct Sales

By Ingredient Type

• Bio-Enzymes
• Surfactants
• Builders
• Bleach
• Softeners

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Unilever PLC
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group PLC
• Colgate-Palmolive Company
• Church & Dwight Co., Inc.
• Dial Corporation
• Seventh Generation, Inc.
• SC Johnson & Son, Inc.
• Earth Friendly Products
• Method Products, Inc.
• Persil (Henkel)
• Tide (Procter & Gamble)
• Arm & Hammer (Church & Dwight)
• OxiClean (Church & Dwight)