Burritos

Burritos Market Outlook

The global burritos market is projected to reach USD 8.2 billion by 2035, growing at a CAGR of 5.3% during the forecast period of 2025-2035. This growth is primarily driven by the increasing consumer preference for convenient and on-the-go meal options, particularly among the younger generation. Healthy and diverse fillings, along with a surge in the demand for vegetarian and plant-based alternatives, are also significantly contributing to the market's expansion. The rising trend of globalization in cuisine has led to burritos becoming a popular choice not just in North America, but across various international markets. Furthermore, the proliferation of food trucks and fast-casual dining establishments is facilitating greater accessibility and popularity of burritos, thus driving sales.

Growth Factor of the Market

The growth of the burritos market can be attributed to several key drivers. First and foremost, the increasing awareness among consumers about nutrition and health is steering demand toward burritos that contain wholesome ingredients. Additionally, the fast-paced lifestyle of modern consumers has created a burgeoning need for quick, satisfying meals that do not compromise on taste or nutrition. Moreover, the rise of vegetarianism and veganism is influencing burrito options, leading to innovative and healthier fillings. The growing trend of fusion cuisine, where traditional burritos incorporate flavors and ingredients from various cultures, further enhances their appeal. Lastly, marketing strategies focusing on unique selling propositions—such as organic ingredients or sustainability—are effectively capturing consumer interest.

Key Highlights of the Market

• The burritos market is expected to witness a CAGR of 5.3% from 2025 to 2035.
• Vegetarian and plant-based burritos are increasingly becoming popular among health-conscious consumers.
• Fast-casual restaurants are leading the application segment, accounting for a significant share of the market.
• Online delivery channels are rapidly growing, providing consumers with more convenient access to burritos.
• The North American region continues to dominate the market, followed by Latin America and Europe.

By Product Type

Vegetarian Burritos:

Vegetarian burritos are gaining immense popularity owing to the rising trend of plant-based diets and the increasing number of health-conscious consumers. These burritos typically feature an array of nutrient-rich fillings, including various beans, rice, vegetables, and plant-based proteins. The appeal lies not just in their health benefits but also in their versatility, allowing for numerous combinations that cater to different taste preferences. Additionally, innovative toppings such as guacamole and salsa enhance flavor profiles, making vegetarian burritos an enticing choice for many diners. As consumers continue to prioritize sustainable eating habits, the demand for vegetarian burritos is expected to grow significantly over the coming years.

Chicken Burritos:

Chicken burritos are a staple in the burrito market, appealing to consumers who prefer meat-based options. This product type offers a delicious balance of flavor and protein, making it a popular choice among consumers seeking a hearty meal. Chicken burritos are versatile and can be adapted with various spices and sauces to cater to personal preferences and regional tastes. Additionally, the incorporation of grilled or smoked chicken adds an extra layer of flavor that enhances the overall dining experience. The demand for chicken burritos remains strong, particularly in fast-casual restaurants and food trucks where consumers seek satisfying yet quick meal options.

Beef Burritos:

Beef burritos continue to be immensely popular among consumers who enjoy rich and robust flavors. They often feature seasoned ground beef or shredded beef, combined with ingredients such as cheese, rice, and beans, creating a satisfying and fulfilling meal. The appeal of beef burritos lies in their ability to provide a hearty option that satisfies hunger while being customizable with various toppings and sauces. As the trend for gourmet burritos gains traction, there is a growing market for premium beef burritos made with higher quality cuts of meat, which cater to discerning consumers looking for a gourmet experience. The broad availability of beef burritos in different dining formats, including food trucks and quick-service restaurants, ensures their continued popularity.

Pork Burritos:

Pork burritos, though less common than their chicken and beef counterparts, offer a unique flavor experience that is starting to gain traction among consumers. Often made with slow-cooked pulled pork, these burritos deliver a depth of flavor that pairs well with various complementary ingredients, such as black beans, rice, and flavorful sauces. The growing trend of culinary experimentation encourages chefs to incorporate regional spices and sauces, further enriching the appeal of pork burritos. As more consumers seek diverse flavor profiles in their meals, pork burritos are likely to become a more prevalent option on menus across various dining establishments.

Seafood Burritos:

Seafood burritos are an emerging trend within the burritos market, catering to a niche yet growing consumer segment that appreciates seafood as a filling option. These burritos often incorporate ingredients such as shrimp, fish, or crab, combined with fresh vegetables and zesty sauces, resulting in a refreshing and unique taste profile. The rise of health consciousness among consumers has sparked interest in seafood as a nutritious and low-calorie filling. With seafood burritos often served in coastal regions or trendy urban areas, they are becoming a sought-after choice for adventurous eaters looking to explore new flavors. As culinary innovation continues, seafood burritos are poised to carve out a more substantial market share.

By Application

Fast Casual Restaurants:

Fast casual restaurants constitute a significant portion of the burritos market, providing consumers with a blend of quick service and quality dining. These establishments focus on delivering freshly prepared meals made with quality ingredients, often customizing burritos to individual preferences. The ambiance and dining experience in fast casual restaurants are designed to appeal to younger consumers who seek a more elevated dining experience without the time commitment of full-service dining. The increasing number of fast casual chains specializing in Mexican cuisine is further solidifying this segment's dominance in the burritos market.

Food Trucks:

Food trucks have revolutionized the way consumers access burritos, offering a mobile and convenient dining option. These mobile kitchens often serve quality burritos at competitive prices, attracting consumers looking for quick and delicious meals on the go. The casual and trendy atmosphere of food trucks has made them particularly popular at festivals, events, and urban areas, where they can quickly serve large crowds. Moreover, the creativity and innovation often found in food truck menus, such as fusion burritos, attract adventurous eaters. As food trucks continue to proliferate, they are poised to play a vital role in the growth of the burritos market.

Cafes:

Cafes are increasingly incorporating burritos into their menus, recognizing the demand for convenient, on-the-go meal options. The relaxed atmosphere of cafes allows consumers to enjoy a delicious burrito along with their favorite beverages, creating a cross-pollination of dining experiences. Cafes often offer unique and gourmet burrito options that set them apart from more traditional fast-food outlets. As consumer preferences shift toward healthier and artisanal food choices, cafes that include quality burritos in their offerings can appeal to a broader customer base, thus contributing to the growth of the burritos market.

QSRs (Quick Service Restaurants):

Quick service restaurants are a critical segment within the burritos market, known for serving fast, affordable meals. Consumers gravitate toward QSRs for their convenience and speed, making them a popular choice for busy individuals and families. Many QSRs have recognized the growing demand for burritos and have launched dedicated menus featuring a variety of styles and flavors. The ability to customize burritos at QSRs allows for consumer preferences to be met, enhancing customer satisfaction. As QSRs continue to evolve their menus and marketing strategies, they are expected to maintain a strong foothold in the burritos market.

Others:

Other applications for burritos include a variety of venues such as retail outlets, catering services, and events. These platforms often serve burritos in bulk or as part of a specialized menu, catering to specific audiences or occasions. The versatility of burritos makes them an excellent choice for events, as they can be customized to accommodate various dietary preferences. With growing interest in food catering for parties and corporate events, the demand for burritos in this segment is likely to increase. As consumers seek diverse options for gatherings and celebrations, the "others" application segment for burritos is expected to witness significant growth.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets represent a substantial distribution channel for burritos, providing consumers with a convenient option for purchasing ready-to-eat or frozen burritos. These retail locations often feature a wide assortment of burrito brands and types, catering to various consumer preferences. The ability to browse and access different flavors, fillings, and packaging options makes supermarkets a vital channel for consumers looking to enjoy burritos at home. As more consumers opt for quick meal solutions, the demand for burritos in retail settings is likely to continue growing.

Convenience Stores:

Convenience stores have emerged as an essential distribution channel for burritos, particularly for on-the-go consumers. The accessibility and extended hours of convenience stores make them an attractive option for individuals seeking quick meal solutions. Many convenience stores are expanding their food offerings, including fresh and frozen burritos, to cater to the needs of busy customers. As consumer lifestyles continue to embrace convenience, the role of convenience stores in the burritos market is expected to expand significantly, providing a reliable option for quick and satisfying meals.

Online Delivery:

The online delivery channel has revolutionized how consumers access burritos, making it easier than ever to enjoy their favorite meals from the comfort of home. The rise of food delivery platforms has enabled restaurants and food trucks to reach a broader audience, allowing customers to order burritos with just a few clicks. This trend has been further accelerated by the COVID-19 pandemic, which has increased demand for contactless dining options. As online delivery continues to gain traction, restaurants that offer burritos are likely to see significant growth, ensuring that consumers have access to their favorite meals at all times.

Specialty Food Stores:

Specialty food stores are carving out a niche in the burritos market, offering unique and gourmet options that appeal to discerning consumers. These stores typically focus on high-quality ingredients, organic options, and innovative flavors that distinguish their products from mass-market offerings. Specialty food stores cater to a growing segment of consumers seeking healthier and artisanal food choices and often provide burritos made with locally sourced ingredients. As consumer awareness of food quality and sourcing increases, specialty food stores are well-positioned to capitalize on the demand for premium burritos.

Others:

Other distribution channels for burritos can include food service providers, catering companies, and vending machines. These channels may cater to specific events, institutions, or organizations looking for convenient meal solutions. The flexibility and customization of burritos make them an excellent choice for various dining scenarios, particularly in catering and institutional settings, such as schools or corporate offices. As more consumers recognize the versatility of burritos as meal options, the "others" distribution channel is anticipated to witness growth as innovative applications emerge.

By Ingredient Type

Black Beans:

Black beans are a popular ingredient in burritos, prized for their nutritional benefits and flavor profile. They provide a hearty source of protein and fiber, making them an excellent choice for health-conscious consumers. The versatility of black beans allows them to be paired with various fillings, such as rice, vegetables, and sauces, enhancing the taste and texture of the burrito. Their rich flavor complements both vegetarian and meat-based burritos, making them an essential ingredient in many recipes. As the demand for plant-based options grows, the use of black beans in burritos is likely to expand further, appealing to a wide range of consumers.

Rice:

Rice serves as a staple component in burritos, providing a filling base that balances flavors and textures. It acts as a neutral canvas that absorbs the spices and seasonings of other ingredients, enhancing the overall taste of the burrito. Consumers often prefer rice varieties such as white, brown, or even cauliflower rice to accommodate different dietary preferences. The growing trend of healthier eating has led to a preference for whole grain or organic rice options, allowing consumers to enjoy burritos without compromising their nutrition goals. As the burritos market continues to evolve, the use of rice is expected to remain a prominent feature in various offerings.

Guacamole:

Guacamole is a beloved ingredient in burritos, known for its creamy texture and delicious flavor. Made from ripe avocados, guacamole adds a layer of richness that enhances the overall taste experience. This ingredient not only complements the other fillings but also contributes healthy fats and nutrients that appeal to health-conscious consumers. The rising popularity of guacamole has led many restaurants to offer it as a key topping or filling option, driving its demand in the burritos market. As consumers increasingly prioritize fresh and flavorful ingredients, guacamole is likely to remain a staple in burrito recipes.

Salsa:

Salsa is an essential condiment in the burritos market, providing a burst of flavor and freshness that elevates the overall taste profile. Its versatile nature allows for various ingredients, including tomatoes, peppers, onions, and spices, catering to different palates and preferences. The increasing consumer interest in bold and spicy flavors has catalyzed the growth of salsa as a popular burrito ingredient. Many establishments offer house-made or specialty salsas that enhance their burrito offerings, creating opportunities for innovation and differentiation. As the demand for flavor-rich ingredients continues, salsa is expected to remain a vital component in burritos.

Cheese:

Cheese plays a significant role in the burritos market, adding creaminess and richness to the overall dish. Common cheese choices include cheddar, Monterey Jack, and queso fresco, each contributing its unique flavor profile. The melting quality of cheese enhances the texture of burritos, creating a delightful eating experience that appeals to consumers. Additionally, the growing trend of gourmet cheese options has opened the door for culinary creativity, allowing restaurants to experiment with unique cheese blends that elevate their burrito offerings. As cheese continues to be a popular ingredient, it is likely to remain a staple in burrito recipes across various segments of the market.

By Region

The North American region dominates the burritos market, accounting for over 45% of the global market share. This is largely due to the popularity of Mexican cuisine and the established presence of numerous fast-casual dining concepts specializing in burritos. The United States, in particular, is home to a diverse range of burrito offerings, from traditional recipes to modern fusion variations. The growing trend of health-conscious eating and the demand for convenient meal options have further solidified burritos' place in American culinary culture, with the market expected to grow at a CAGR of 5.1% through 2035.

In Latin America, the burritos market is experiencing robust growth, driven by the cultural affinity for Mexican cuisine and the increasing influence of fast-casual dining establishments. The region is anticipated to account for approximately 25% of the global burritos market. The rising demand for authentic and diverse burrito options, including traditional fillings and regional flavors, is driving sales across food trucks, restaurants, and retail outlets. As consumer preferences evolve and dining habits change, the Latin American market is set to grow steadily, with a CAGR of 6.0% expected during the forecast period.

Opportunities

The burritos market is ripe with opportunities as consumer preferences continue to evolve. One significant opportunity lies in the rise of health-conscious eating and the growing demand for nutritious meal options. As consumers become more aware of their dietary choices, there is an increasing interest in burritos that incorporate wholesome, organic, and locally sourced ingredients. Companies can capitalize on this trend by developing new menu offerings that highlight health benefits while still delivering on flavor and taste. Additionally, the expansion of plant-based and vegetarian burritos presents a lucrative opportunity for businesses to reach a broader audience of health-conscious consumers looking for satisfying alternatives to traditional meat-based options.

Another promising opportunity within the burritos market is the potential for innovation in flavors and ingredients. Culinary creativity and experimentation can lead to unique and exotic burrito offerings that attract adventurous eaters. Incorporating international flavors, seasonal ingredients, or culturally inspired fillings can create excitement and intrigue around burrito menus, thereby appealing to a wider demographic. Additionally, with the increasing popularity of food delivery services, businesses can explore partnerships with delivery platforms to increase accessibility and convenience for customers, ultimately driving sales and market growth.

Threats

While the burritos market is poised for growth, it faces several threats that could impact its trajectory. One significant threat is the increasing competition within the food industry. With numerous players in the market, including established brands and emerging startups, the battle for consumer attention and loyalty is fierce. This competitive landscape can lead to price wars and decreased profit margins, particularly for smaller, independent restaurants or food trucks that may struggle to differentiate themselves in a crowded marketplace. Additionally, changing consumer preferences and dietary trends can pose risks, as businesses must continually adapt their offerings to meet evolving demands.

Another threat to the burritos market is the potential for rising ingredient costs, which can affect pricing strategies and profitability. Fluctuations in the prices of core ingredients, such as beans, rice, and meat, can directly influence operational costs for businesses. Moreover, supply chain disruptions caused by global events or climate change can further exacerbate these challenges, making it difficult for companies to maintain consistent pricing and ingredient availability. As a result, businesses must develop effective strategies to mitigate these risks and ensure their long-term sustainability in the burritos market.

Competitor Outlook

• Taco Bell
• Chipotle Mexican Grill
• Qdoba Mexican Eats
• Pancheros Mexican Grill
• Del Taco
• Freebirds World Burrito
• El Pollo Loco
• Bar Burrito
• Just Salad
• California Tortilla
• Fuzzy's Taco Shop
• Baja Fresh Mexican Grill
• Mooyah Burgers, Fries & Shakes
• Salsarita's Fresh Cantina
• Freshii
• QDOBA Mexican Eats

The competitive landscape of the burritos market is marked by the presence of various established chains and emerging players. Leading companies like Taco Bell and Chipotle Mexican Grill have set the standard for burrito offerings, focusing on innovation and quality. Taco Bell, for instance, has expanded its menu to include vegetarian and plant-based burritos, catering to the growing health-conscious demographic. Chipotle, on the other hand, emphasizes its commitment to using fresh, organic ingredients, which resonates well with consumers looking for nutritious meal options. Both brands leverage aggressive marketing strategies and technological advancements, such as mobile ordering and delivery services, to enhance customer engagement and drive sales.

In addition to these industry giants, several regional and niche players have carved out their space in the market. Brands like Qdoba Mexican Eats and Freebirds World Burrito are gaining traction with their customizable burrito offerings, allowing consumers to create personalized meals that cater to their unique tastes. These chains often pride themselves on using high-quality ingredients and innovative flavors, appealing to the adventurous eaters among consumers. Furthermore, food trucks and local establishments are also making their mark by providing unique burrito variations, often inspired by regional cuisines, thus attracting a loyal customer base seeking diversity in their meal options.

The burritos market is expected to become even more competitive as emerging trends around health and wellness, sustainability, and culinary innovation gain momentum. Companies will need to invest in research and development to create exciting new products while also focusing on marketing strategies that resonate with consumers' values and preferences. As the market continues to evolve, organizations that prioritize adaptability, quality, and customer engagement will be well-positioned to thrive in this dynamic landscape.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Freshii
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Del Taco
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Taco Bell
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Just Salad
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Bar Burrito
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 El Pollo Loco
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Fuzzy's Taco Shop
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 QDOBA Mexican Eats
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Qdoba Mexican Eats
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 California Tortilla
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Chipotle Mexican Grill
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Freebirds World Burrito
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Pancheros Mexican Grill
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Baja Fresh Mexican Grill
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Salsarita's Fresh Cantina
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis
  • 5.16 Mooyah Burgers, Fries & Shakes
    • 5.16.1 Business Overview
    • 5.16.2 Products & Services
    • 5.16.3 Financials
    • 5.16.4 Recent Developments
    • 5.16.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Burritos Market, By Application
    • 6.1.1 Fast Casual Restaurants
    • 6.1.2 Food Trucks
    • 6.1.3 Cafes
    • 6.1.4 QSRs
    • 6.1.5 Others
  • 6.2 Burritos Market, By Product Type
    • 6.2.1 Vegetarian Burritos
    • 6.2.2 Chicken Burritos
    • 6.2.3 Beef Burritos
    • 6.2.4 Pork Burritos
    • 6.2.5 Seafood Burritos
  • 6.3 Burritos Market, By Ingredient Type
    • 6.3.1 Black Beans
    • 6.3.2 Rice
    • 6.3.3 Guacamole
    • 6.3.4 Salsa
    • 6.3.5 Cheese
  • 6.4 Burritos Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Delivery
    • 6.4.4 Specialty Food Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Burritos Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Burritos market is categorized based on

By Product Type

• Vegetarian Burritos
• Chicken Burritos
• Beef Burritos
• Pork Burritos
• Seafood Burritos

By Application

• Fast Casual Restaurants
• Food Trucks
• Cafes
• QSRs
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Delivery
• Specialty Food Stores
• Others

By Ingredient Type

• Black Beans
• Rice
• Guacamole
• Salsa
• Cheese

By Region

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

Key Players

• Taco Bell
• Chipotle Mexican Grill
• Qdoba Mexican Eats
• Pancheros Mexican Grill
• Del Taco
• Freebirds World Burrito
• El Pollo Loco
• Bar Burrito
• Just Salad
• California Tortilla
• Fuzzy's Taco Shop
• Baja Fresh Mexican Grill
• Mooyah Burgers, Fries & Shakes
• Salsarita's Fresh Cantina
• Freshii
• QDOBA Mexican Eats