Brow Gel

Brow Gel Market Outlook

The global brow gel market is projected to reach USD 1.2 billion by 2035, growing at a CAGR of 6.5% from 2025 to 2035. This growth can be attributed to the rising trends in personal grooming and beauty enhancement, particularly among millennials and Gen Z consumers who are keen on enhancing their eyebrow aesthetics. Furthermore, the increasing availability of a variety of brow gel formulations, including waterproof and conditioning options, caters to a wider consumer base, thus fueling market growth. The proliferation of social media influencers and beauty trends has significantly impacted consumer behavior, leading to a surge in demand for effective and innovative brow products. Additionally, the expansion of e-commerce platforms has made brow gels more accessible, thereby driving sales and popularity.

Growth Factor of the Market

One of the primary growth factors driving the brow gel market is the increasing emphasis on personal grooming and aesthetics among consumers. As beauty standards evolve, eyebrow grooming has become an integral part of daily beauty routines, particularly as social media platforms showcase beauty influencers advocating for well-defined brows. Moreover, the rise in disposable incomes has allowed consumers to invest in premium beauty products, including high-quality brow gels that offer long-lasting hold and customizable shades. The convenience and ease of application provided by brow gels further enhance their appeal, as many consumers prefer quick and effective solutions for their beauty needs. Additionally, the introduction of innovative formulations, such as fiber-infused and conditioning brow gels, caters to diverse consumer preferences, thus promoting market growth. The increasing trend of men's grooming also contributes to the rising demand for brow gel products, as more men seek to maintain well-groomed eyebrows. Environmental consciousness is also playing a role, with consumers gravitating towards brands that offer eco-friendly and cruelty-free brow gel options.

Key Highlights of the Market

• The global brow gel market is expected to reach USD 1.2 billion by 2035.
• Growing demand for vegan and cruelty-free beauty products is influencing market trends.
• Online sales channels are becoming increasingly popular, accounting for a significant portion of total sales.
• Innovative product formulations, such as waterproof and fiber brow gels, are emerging as consumer favorites.
• The rise of social media beauty trends is driving awareness and adoption of brow grooming products.

By Product Type

Clear Brow Gel:

Clear brow gel remains one of the most popular product types within the brow gel market due to its versatile nature. This transparent formulation is designed to provide a natural finish while effectively taming unruly brows and delivering long-lasting hold. Clear brow gels are ideal for consumers who prefer a subtle, groomed look without adding color, making them suitable for everyday use. Additionally, these products are often enriched with conditioning ingredients that not only enhance the appearance of brows but also promote healthy hair growth. As consumers increasingly seek minimalistic makeup routines, the demand for clear brow gels is expected to rise, driven by the desire for a polished yet natural aesthetic.

Tinted Brow Gel:

Tinted brow gels have gained immense popularity in recent years, primarily due to their ability to provide both color and hold in one product. These gels come in a range of shades, allowing users to match their natural brow color or experiment with different looks. They are particularly favored by those looking to fill in sparse areas or add definition to their brows, as the tint creates a more polished and fuller appearance. The ease of application makes tinted brow gels a go-to choice for busy individuals seeking an efficient solution to enhance their brows. Furthermore, brands are increasingly developing tinted gels that offer a natural finish, appealing to consumers who desire a more authentic look.

Fiber Brow Gel:

Fiber brow gels have revolutionized the brow makeup industry by incorporating tiny fibers that cling to existing brow hairs, creating a fuller and more voluminous look. This type of brow gel is particularly appealing to individuals with thin or sparse brows, as it provides an instant boost in texture and density. The fibers in these gels mimic the appearance of real hair, allowing for a more natural finish compared to traditional brow products. Additionally, many fiber brow gels are designed to be long-lasting and waterproof, ensuring that the brows remain defined throughout the day. With the trend towards bold and expressive brows, fiber brow gels are becoming increasingly popular among consumers who seek both natural and dramatic effects.

Waterproof Brow Gel:

Waterproof brow gels are specially formulated to withstand moisture and humidity, making them a favorite among consumers with active lifestyles or those living in humid climates. These gels provide a strong hold that ensures brows stay in place throughout the day, regardless of environmental factors. Their long-lasting formula appeals to individuals who require makeup that can endure sweat, rain, or other conditions without smudging or fading. Waterproof brow gels often come in various shades and may include conditioning ingredients to promote healthy brow hair. As the trend for long-lasting beauty products continues, waterproof brow gels are expected to gain traction, particularly among consumers looking for reliability in their beauty routines.

Conditioning Brow Gel:

Conditioning brow gels are uniquely formulated to not only style and define the eyebrows but also nourish and promote hair growth. These gels often contain beneficial ingredients such as castor oil and peptides, which are known for their moisturizing and strengthening properties. Consumers increasingly seek products that provide multifunctional benefits, making conditioning brow gels an attractive option for those looking to enhance both the appearance and health of their brows. The formulation of these gels is designed to be lightweight and non-greasy, allowing for comfortable wear throughout the day. With the growing awareness around hair care and overall beauty health, conditioning brow gels are likely to see increased demand among consumers who prioritize both aesthetics and care.

By Application

Personal Use:

Personal use of brow gels has surged in popularity as more consumers incorporate brow grooming into their daily beauty routines. This segment is primarily driven by a growing awareness of the importance of well-groomed brows in enhancing facial features. Consumers are increasingly investing in high-quality brow products to achieve a polished look at home, influenced by social media beauty trends and tutorials. The convenience of applying brow gels makes them a favorite among individuals looking for quick and effective solutions. Additionally, personal use encompasses a broad demographic, including individuals of all ages who value aesthetics and self-care, thus contributing significantly to the overall market growth.

Professional Use:

The professional use segment of the brow gel market involves products utilized by make-up artists and salons for clients seeking expert brow shaping and enhancement. This segment is characterized by a demand for high-performance products that deliver exceptional results under various conditions. Professional brow gels are often preferred for their superior formulations, offering long-lasting hold and precision application. Makeup artists frequently choose professional-grade brow gels to create intricate styles and cater to diverse client needs. As the beauty industry continues to evolve, the professional use segment is expected to grow as more individuals seek salon-quality results at home, further driving demand for advanced brow gel formulations.

By Distribution Channel

Online Stores:

Online stores are becoming the preferred distribution channel for brow gel products due to the convenience and accessibility they offer to consumers. The rise of e-commerce has transformed how beauty products are marketed and sold, enabling brands to reach a wider audience beyond traditional retail limitations. Consumers appreciate the ability to compare multiple products, read reviews, and make informed purchasing decisions from the comfort of their homes. Online platforms also often provide exclusive discounts and promotions, further incentivizing consumers to shop for brow gels online. As digital shopping continues to gain traction, the online segment is expected to flourish, contributing significantly to the overall growth of the brow gel market.

Specialty Beauty Stores:

Specialty beauty stores play a crucial role in the brow gel market by offering curated selections of high-quality products from various brands. These stores provide consumers with the opportunity to experience products firsthand, often featuring testers and expert staff who can provide personalized recommendations. The immersive shopping experience in specialty beauty stores appeals to consumers looking for premium brands and innovative formulations. As beauty enthusiasts increasingly seek unique and specialized products, the demand for brow gels in specialty stores is likely to rise. Additionally, these stores often host promotional events and beauty workshops that further engage consumers and drive sales.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as significant distribution channels for brow gel products, providing consumers with the convenience of one-stop shopping for their beauty needs. These retail outlets often carry a wide selection of affordable and popular brow gel brands, making them accessible to a broad audience. The ability to physically browse products in-store allows consumers to make quick purchasing decisions, particularly in busy lifestyles. Moreover, supermarkets and hypermarkets frequently run promotions and discounts, enhancing consumer purchasing motivation. As the trend towards beauty products in everyday shopping environments continues, the brow gel segment within supermarkets and hypermarkets is anticipated to grow.

Drugstores:

Drugstores are known for carrying a diverse range of affordable beauty products, including brow gels, catering to budget-conscious consumers. This distribution channel is particularly popular among individuals seeking everyday beauty solutions without the premium price tag. Drugstores often offer a variety of well-known brands, making it easy for consumers to find products that suit their preferences. The convenience of purchasing brow gels alongside other personal care items further enhances the appeal of drugstores as a distribution channel. As consumers increasingly prioritize convenience and affordability, the demand for brow gels in drugstores is expected to rise, contributing to the overall market growth.

Others:

The 'Others' category in distribution channels encompasses various platforms where brow gels can be purchased, including beauty subscription boxes, direct sales, and specialty online retailers. This segment illustrates the versatility of the brow gel market and the multiple avenues through which consumers can access products. Beauty subscription services, in particular, have gained popularity by introducing consumers to new and trending products, including brow gels, in a convenient manner. As the beauty industry continues to evolve and diversify, the 'Others' category is likely to play an increasingly prominent role in the overall distribution landscape for brow gel products.

By Ingredient Type

Castor Oil:

Castor oil is a popular ingredient in many brow gels due to its nourishing and conditioning properties. Known for its ability to promote hair growth and enhance the thickness of brows, castor oil is often included in formulations aiming to provide both styling and care. Consumers gravitate towards products featuring castor oil, as they align with the growing trend of seeking multifunctional beauty solutions. The incorporation of castor oil not only helps to achieve defined brows but also supports overall brow health, making it a key ingredient in the brow gel market.

Aloe Vera:

Aloe Vera is renowned for its soothing properties and is increasingly being integrated into brow gels to provide hydration and comfort. This ingredient is particularly beneficial for consumers with sensitive skin or those prone to irritation, as it helps to soothe and nourish the skin around the brows. Aloe Vera-infused brow gels appeal to those looking for gentle yet effective beauty solutions. Moreover, the natural origin of aloe vera aligns with the rising consumer demand for clean beauty products, making it an attractive component for brands seeking to enhance their formulations.

Vitamin E:

Vitamin E is widely recognized for its antioxidant properties and is often included in brow gels to promote healthy hair growth and protect brow hairs from damage. This ingredient helps to strengthen the brow hairs, keeping them nourished and resilient. As consumers become more aware of the benefits of incorporating vitamins into their beauty routines, Vitamin E-infused brow gels are gaining popularity. The presence of Vitamin E also enhances the overall health of the brows, making it a desirable ingredient for those prioritizing the long-term care of their eyebrow aesthetics.

Peptides:

Peptides are gaining traction in the brow gel market as more consumers seek advanced formulations that offer additional hair growth benefits. These small proteins are known to stimulate hair follicles and promote healthier growth. Brow gels containing peptides appeal to individuals aiming for fuller and thicker brows, as they provide both styling and treatment in one product. As the beauty industry increasingly embraces scientific advancements, the demand for peptide-infused brow gels is expected to rise, catering to consumers looking for effective solutions that align with modern beauty standards.

Biotin:

Biotin, often referred to as Vitamin H, is another key ingredient in brow gels aimed at enhancing brow health and promoting growth. Its inclusion in formulations is particularly appealing to consumers experiencing thinning brows or seeking to improve overall brow density. Biotin is known for its benefits in strengthening hair and nails, making it an attractive option for brow gel manufacturers looking to develop products that provide both styling and care. With a growing emphasis on holistic beauty and wellness, biotin-infused brow gels are likely to see increased demand among consumers seeking effective solutions for their eyebrow concerns.

By Region

North America is expected to dominate the brow gel market, holding a significant share of approximately 35% by 2035. The strong presence of key cosmetic brands and a culture that embraces beauty and personal grooming drive this growth. Additionally, the region's increasing disposable income and the influence of social media beauty trends contribute to the rising demand for innovative brow products. The CAGR for the North American brow gel market is projected to be around 7.2%, fueled by the launch of new products and marketing campaigns targeting a younger demographic. In contrast, the European market is also witnessing robust growth, with an anticipated share of around 30% by 2035, driven by a growing preference for premium beauty products and sustainable options in cosmetic ingredients.

In the Asia Pacific region, the brow gel market is rapidly expanding, expected to grow at a CAGR of 8.0% during the forecast period. The increasing influence of Western beauty trends and the rising number of beauty enthusiasts in countries like China and India are significant factors contributing to this growth. Additionally, the growing middle-class population and rising disposable incomes allow consumers to explore and invest in beauty products. Latin America and the Middle East & Africa are also emerging markets, collectively holding about 15% of the brow gel market share. These regions are experiencing a gradual shift towards beauty and personal care, further supporting the overall expansion of the brow gel market.

Opportunities

The brow gel market presents numerous opportunities for growth, particularly in the realm of product innovation and diversification. As consumer preferences evolve, brands have the chance to develop specialized brow gels that cater to specific needs, such as sensitive skin formulations or products designed for men. Additionally, the growing trend of customization in beauty products opens avenues for brands to offer personalized brow gel shades or formulations tailored to individual preferences. Collaborating with influencers and beauty professionals can also enhance brand visibility and consumer engagement, further driving demand. Moreover, expanding distribution channels, particularly through online platforms and emerging markets, can provide companies with greater market reach and access to untapped consumer segments. The increasing focus on eco-friendly and sustainable beauty products also creates opportunities for brands to differentiate themselves by adopting environmentally responsible practices and ingredient sourcing.

Another significant opportunity lies in the rising trend of men's grooming, which is gradually reshaping the beauty landscape. As more men become conscious of their appearance and embrace grooming routines, the demand for brow gels specifically designed for male consumers is expected to grow. Brands can capitalize on this trend by developing marketing campaigns that target men and emphasize the benefits of grooming their brows. Additionally, investing in educational content that highlights the importance of brow care can further drive awareness and adoption among male consumers. As the beauty industry continues to evolve, addressing the diverse needs and preferences of both genders presents a promising opportunity for brands to expand their market presence and increase sales.

Threats

Despite the significant growth opportunities in the brow gel market, several threats could impact the overall industry landscape. One of the primary challenges is the saturation of the beauty market, leading to intense competition among brands. As numerous companies introduce similar products, differentiating offerings and maintaining market share becomes increasingly difficult. This competition can lead to price wars, which may adversely affect profit margins for manufacturers. Furthermore, with the rise of influencer marketing, consumer preferences can shift rapidly, requiring brands to adapt quickly to changing trends, which can be resource-intensive and challenging. Additionally, the increasing consumer demand for natural and clean beauty products may pose a threat to traditional brow gels that contain synthetic ingredients, pushing brands to reformulate their offerings to remain competitive.

Moreover, economic fluctuations and changes in consumer spending habits can impact the brow gel market. During economic downturns, consumers may prioritize essential products over luxury beauty items, leading to a decline in sales for brow gels. Brand loyalty may also waver as consumers explore more affordable alternatives, particularly in a price-sensitive market. Regulatory changes regarding ingredient sourcing and safety standards can also pose challenges for manufacturers, as compliance may require significant investments in reformulation and testing. The potential for negative publicity surrounding beauty products, particularly regarding safety or ethical sourcing, can further threaten brand reputation and consumer trust, necessitating a proactive approach to quality and transparency in the industry.

Competitor Outlook

• Benefit Cosmetics
• Anastasia Beverly Hills
• Maybelline New York
• NYX Professional Makeup
• Essence Cosmetics
• Too Faced Cosmetics
• Glossier
• Urban Decay
• Revlon
• L'Oréal Paris
• Burt's Bees
• Milani Cosmetics
• CoverGirl
• ColourPop Cosmetics
• e.l.f. Cosmetics

The competitive landscape of the brow gel market is characterized by a mix of established brands and emerging players, all vying for market share in a rapidly expanding industry. Key players such as Benefit Cosmetics and Anastasia Beverly Hills have set high standards for product innovation and quality, influencing consumer preferences and expectations. These brands often lead the way in introducing new shades, formulations, and marketing strategies that resonate with beauty enthusiasts. Additionally, the emergence of indie brands like Glossier and ColourPop has disrupted the market by catering to niche audiences and leveraging social media for brand awareness. This dynamic has created a highly competitive environment where brand loyalty is continuously challenged by new entrants offering unique and innovative products.

Major companies in the brow gel market invest significantly in research and development to create formulations that meet evolving consumer demands. For instance, Maybelline New York and L'Oréal Paris are renowned for their extensive product lines, which cater to diverse skin tones and preferences. Their commitment to inclusivity ensures a broader appeal, attracting a wide range of consumers. Additionally, brands like NYX Professional Makeup focus on affordability without compromising quality, making their products accessible to budget-conscious consumers while maintaining a strong following among beauty enthusiasts. The competitive strategies of these brands often include collaborations with influencers and beauty experts to enhance credibility and visibility in the market.

As sustainability becomes increasingly important to consumers, many brands are also adapting their practices to align with this trend. Burt's Bees, for example, emphasizes its commitment to natural ingredients and eco-friendly packaging, appealing to environmentally conscious consumers. This shift towards sustainable beauty practices presents both challenges and opportunities for brands in the brow gel market, as they navigate consumer expectations while remaining competitive. Overall, the competitive landscape is marked by innovation, adaptability, and a keen understanding of consumer trends, with companies continually striving to differentiate themselves in a crowded market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Revlon
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Glossier
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 CoverGirl
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Burt's Bees
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Urban Decay
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Milani Cosmetics
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 e.l.f. Cosmetics
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Benefit Cosmetics
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Essence Cosmetics
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 ColourPop Cosmetics
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Maybelline New York
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Too Faced Cosmetics
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 L'Oréal Paris
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Anastasia Beverly Hills
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 NYX Professional Makeup
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Brow Gel Market, By Application
    • 6.1.1 Personal Use
    • 6.1.2 Professional Use
  • 6.2 Brow Gel Market, By Product Type
    • 6.2.1 Clear Brow Gel
    • 6.2.2 Tinted Brow Gel
    • 6.2.3 Fiber Brow Gel
    • 6.2.4 Waterproof Brow Gel
    • 6.2.5 Conditioning Brow Gel
  • 6.3 Brow Gel Market, By Ingredient Type
    • 6.3.1 Castor Oil
    • 6.3.2 Aloe Vera
    • 6.3.3 Vitamin E
    • 6.3.4 Peptides
    • 6.3.5 Biotin
  • 6.4 Brow Gel Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Beauty Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Drugstores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Brow Gel Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Brow Gel market is categorized based on

By Product Type

• Clear Brow Gel
• Tinted Brow Gel
• Fiber Brow Gel
• Waterproof Brow Gel
• Conditioning Brow Gel

By Application

• Personal Use
• Professional Use

By Distribution Channel

• Online Stores
• Specialty Beauty Stores
• Supermarkets/Hypermarkets
• Drugstores
• Others

By Ingredient Type

• Castor Oil
• Aloe Vera
• Vitamin E
• Peptides
• Biotin

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Benefit Cosmetics
• Anastasia Beverly Hills
• Maybelline New York
• NYX Professional Makeup
• Essence Cosmetics
• Too Faced Cosmetics
• Glossier
• Urban Decay
• Revlon
• L'Oréal Paris
• Burt's Bees
• Milani Cosmetics
• CoverGirl
• ColourPop Cosmetics
• e.l.f. Cosmetics