Broth Sales

Broth Sales Market Outlook

The global broth sales market was valued at approximately USD 6.5 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of around 7.2% during the forecast period of 2025-2035. The increasing consumer preference for healthy and nutritious food options, along with a growing trend towards homemade soups and stews, significantly drives this growth. Furthermore, the rising awareness regarding the health benefits of bone broth, such as its potential to enhance gut health and joint function, has captured consumer interest, further augmenting market demand. As consumers continue to seek convenient meal solutions, the versatility of broth in various culinary applications is propelling its adoption across households and food service establishments. Additionally, the expansion of the food and beverage industry and the rising popularity of organic and natural products are bolstering the market growth.

Growth Factor of the Market

Several factors are contributing to the growth of the broth sales market, with health consciousness being paramount among them. Modern consumers are increasingly seeking nutritious options that cater to their dietary needs, and broth fits perfectly into this trend due to its rich nutritional profile and ease of digestion. The surge in plant-based diets has also led to the rising popularity of vegetable and bone broths, as they provide essential nutrients without excessive calories. Moreover, the convenience factor cannot be overlooked; ready-to-consume broth products have made it easier for busy consumers to incorporate healthy options into their meals without extensive cooking time. As the trend towards homemade cooking rises, individuals are exploring various applications of broth in their culinary practices, further driving demand. Additionally, increased marketing efforts by broth manufacturers aimed at educating consumers about the benefits of using broth in everyday cooking are playing a pivotal role in market growth.

Key Highlights of the Market

• The global broth sales market is projected to grow at a CAGR of 7.2% from 2025 to 2035.
• Bone broth is gaining traction due to its health benefits, including improved gut health.
• Online retail channels are emerging as significant distribution avenues, catering to the growing e-commerce trend.
• Consumer preferences are shifting towards organic and natural broth options, enhancing product offerings.
• The versatility of broth applications in soups, sauces, and ready-to-drink beverages is increasing its popularity.

By Product Type

Chicken Broth:

Chicken broth is one of the most widely consumed types in the broth sales market, prized for its rich flavor and nutritional benefits. It serves as a foundational ingredient in many recipes, including soups and stews, making it a staple in kitchens worldwide. The increasing popularity of homemade chicken broth, due to its perceived health benefits and comforting qualities, is also notable. Additionally, with the rise of health trends emphasizing natural and organic products, manufacturers are focusing on offering high-quality chicken broth options that are free from preservatives and artificial flavors. These trends ensure that chicken broth continues to maintain a strong presence in the market, appealing to both traditional consumers and new health-conscious audiences.

Beef Broth:

Beef broth is another significant segment in the broth sales market, known for its robust flavor and collagen content, making it a favorite in gourmet cooking. The demand for beef broth has surged with the growing interest in bone broth and high-protein diets. Consumers often use beef broth as a base for rich soups and stews, particularly in colder climates where hearty meals are preferred. As more consumers become aware of the nutritional benefits associated with beef broth, such as supporting joint health and enhancing overall wellness, its market penetration is anticipated to increase. Innovative packaging and convenient ready-to-use products are also contributing to beef broth's growth, catering to busy lifestyles while ensuring flavor and nutrition.

Vegetable Broth:

Vegetable broth is rapidly gaining popularity, especially among plant-based consumers and those seeking lighter alternatives to meat-based broths. It is often praised for its versatility in cooking, being a perfect addition to soups, sauces, and risottos. The rise in vegetarian and vegan diets has significantly boosted the demand for vegetable broth, as consumers look for ways to enhance their meals without animal products. Manufacturers are responding to this trend by offering a variety of vegetable broth options, often featuring unique blends of vegetables and herbs that provide distinct flavors. This segment is expected to see considerable growth as more consumers prioritize plant-based options for both health and environmental reasons.

Bone Broth:

Bone broth has emerged as a powerful player in the broth sales market, renowned for its health benefits attributed to collagen, amino acids, and minerals that promote gut health and joint function. As consumers become more health-conscious, the demand for bone broth has grown, with many seeking it as a nutritious addition to their diet. The trend of incorporating bone broth into daily meal routines, such as drinking it as a health beverage or using it as a base for various dishes, has solidified its market position. Brands are increasingly marketing bone broth as a superfood, highlighting its benefits on packaging, which resonates well with health-focused consumers and drives sales further.

Fish Broth:

Fish broth, while less common than other types, is gaining traction due to its rich flavor profile and health benefits, particularly for those following Mediterranean diets. It is often used in seafood soups and risottos, providing a base that complements the natural flavors of fish and seafood. The demand for fish broth has seen an upward trend as awareness increases regarding the nutritional value of fish and its essential omega-3 fatty acids. Moreover, with the rise of diverse culinary practices and global cuisines, fish broth is carving out a niche in the market, appealing to adventurous consumers looking to broaden their cooking repertoire.

By Application

Soups and Stews:

Soups and stews dominate the application segment of the broth sales market, as broth serves as a key ingredient that enhances flavor and provides depth to these dishes. The comfort food trend is driving consumers towards homemade soups and stews, which often utilize various types of broth as a base. The versatility of broth allows for creative variations, attracting a wide range of consumers seeking both traditional recipes and innovative culinary experiences. With the ongoing trend of meal prepping and healthy eating, broth-based soups are increasingly becoming a staple in many households, contributing significantly to the overall market growth.

Sauces and Gravies:

Broth is crucial in the preparation of sauces and gravies, adding layers of flavor that elevate dishes. This application allows chefs and home cooks alike to create rich, flavorful sauces that enhance the overall dining experience. The growing interest in gourmet cooking at home has led to an increase in the use of broth in savory sauce recipes, with consumers looking for ways to replicate restaurant-quality meals. Additionally, the demand for convenience products means that ready-made sauces containing broth are also seeing a rise in popularity, with consumers seeking both quality and ease of use in their kitchens.

Ready-to-Drink Beverages:

The ready-to-drink beverage segment is an emerging application area for the broth sales market, particularly with the rise of health-oriented drinks. Bone broth-based beverages are gaining popularity for their nutritional benefits and are marketed as alternatives to traditional health drinks. Many consumers are turning to these beverages for a quick health boost on busy days, finding them appealing due to their ease of consumption and nutritional profile. Brands are innovating in this space by offering diverse flavors and ready-to-drink options that cater to the health-conscious consumer, thereby contributing to the growth of the broth market.

Other Food Products:

Broth is also used in various other food products, enhancing flavors and nutritional value. This includes applications in prepared meals, frozen foods, and meal kits that incorporate broth as a key ingredient. The growing trend towards convenience foods among busy consumers is creating a surge in demand for products that include broth, as it provides flavor without the need for extensive cooking. Manufacturers are increasingly recognizing the importance of broth in their products, leading to innovative formulations and marketing strategies that highlight broth's versatility in enhancing a wide array of food offerings.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are leading distribution channels for broth sales, providing a wide variety of brands and types to cater to diverse consumer preferences. These retail formats benefit from their extensive reach and ability to showcase multiple product offerings, allowing consumers to compare and discover new broth products. The inclusion of organic and specialty broth options in these stores has strengthened consumer loyalty, as shoppers increasingly seek high-quality, natural options. The layout of supermarkets often encourages impulse buying, further boosting sales as consumers explore different culinary applications for broth.

Convenience Stores:

Convenience stores are gaining ground in the broth sales market as they cater to on-the-go consumers seeking quick meal solutions. The availability of ready-to-drink broth products and single-serving packages makes it easy for busy individuals to grab nutritious options without extensive meal prep. As consumer lifestyles become increasingly hectic, the role of convenience stores in providing accessible and healthy food options is likely to expand. The demand for quick and nutritious meals is paving the way for broth products to secure their place on convenience store shelves.

Online Retail:

Online retail is transforming the broth sales market, allowing brands to reach a wider audience beyond traditional brick-and-mortar stores. The convenience of shopping online appeals to consumers who prefer home delivery and the ability to easily compare products. E-commerce has grown significantly post-pandemic, with many consumers adapting to online grocery shopping for both perishables and shelf-stable products like broth. Companies are investing in digital marketing strategies to strengthen their online presence, enhancing product visibility and driving consumer engagement in this growing channel.

Specialty Stores:

Specialty stores, which cater to niche markets and health-focused consumers, play a crucial role in the broth sales market by offering unique and high-quality products. These stores often carry organic, artisanal, and gourmet broth options that appeal to discerning consumers looking for premium ingredients. The expertise of specialty store staff in food and nutrition can also enhance the shopping experience, guiding consumers toward products that meet their specific dietary needs. As the trend of conscious eating continues to rise, specialty stores are well-positioned to capitalize on the growing demand for high-quality broth products.

Others:

Other distribution channels, including farmers' markets and local health food stores, also contribute to the broth sales market by providing consumers with access to fresh and locally sourced broth options. These channels are particularly appealing to those who prioritize sustainability and community support in their purchasing decisions. As consumers increasingly seek out natural and organic products, these alternative distribution channels are gaining traction. The growing interest in homemade and artisanal foods is likely to lead to greater exploration and expansion in the offerings of these non-traditional markets.

By Ingredient Type

Chicken:

Chicken is a dominant ingredient in the broth sales market, primarily due to its widespread culinary use and comforting flavor profile. Chicken broth is commonly used as a base for numerous dishes, including soups, stews, and sauces. The versatility of chicken broth allows it to cater to a broad range of culinary applications, making it a favorite among both home cooks and professional chefs. The increasing trend for health-conscious products is also driving the demand for natural and organic chicken broth options, as consumers look for wholesome products devoid of additives and preservatives.

Beef:

Beef is a significant ingredient in the broth market, particularly for those looking for richer flavors and more substantial nutritional benefits. Beef broth is often used in hearty dishes, making it popular in colder climates where comforting meals are in demand. The growing recognition of the health benefits associated with bone broth, including its collagen content, is further propelling the popularity of beef-based products. As consumer preferences shift towards high-protein diets, the demand for beef broth is expected to see steady growth, with innovations in product formulations catering to health-conscious audiences.

Vegetables:

Vegetable broth is becoming increasingly popular, especially in light of the rising interest in plant-based diets and healthier eating options. This ingredient type appeals to consumers looking for lighter alternatives to meat-based broths while still providing essential nutrients. Vegetable broth is versatile and can be used in a variety of culinary applications, making it a staple in many kitchens. With more brands focusing on creating flavorful and nutrient-rich vegetable broth options, this segment is anticipated to continue experiencing growth as consumers become more aware of the benefits of adding plant-based ingredients to their diets.

Bones:

Bones, particularly in the context of bone broth, are gaining significant attention in the market due to their health benefits and rich nutritional profile. The trend towards consuming bone broth for its amino acids and collagen content has led to an increase in demand for broth products that emphasize bone as a primary ingredient. Bone broth is often marketed as a superfood, appealing to health-conscious consumers looking to enhance their diets. This ingredient type not only provides flavor and richness but also taps into the wellness movement, positioning itself favorably within the growing health food market.

Fish:

Fish broth is an emerging segment within the broth sales market, characterized by its unique flavors and health advantages. This type of broth is often associated with Mediterranean and Asian cuisines, where it plays a central role in traditional dishes. As more consumers explore global flavors, the demand for fish broth is predicted to increase. With its high nutritional value, particularly in omega-3 fatty acids, fish broth is appealing to health-conscious individuals seeking alternative sources of nutrition. The growth of this segment is likely to be propelled by innovative products and marketing strategies that highlight its culinary versatility and health benefits.

By Region

The North American broth sales market is projected to hold the largest share, reflecting a growing emphasis on health and nutrition in food choices. The market is expected to reach approximately USD 2.5 billion by 2035, with a CAGR of 6.5% from 2025 to 2035. The proliferation of ready-to-use broth products and increasing consumer awareness regarding the benefits of broth in daily diets are pivotal factors driving this growth. Additionally, the trend of home cooking and the rising popularity of organic and natural food products are leading to higher consumption of broth among North American households.

Europe is also a significant market for broth sales, estimated to reach about USD 1.8 billion by 2035, growing at a CAGR of 6.8% during the forecast period. The European market is characterized by a strong culinary tradition that embraces broth-based dishes, which enhances consumer demand. As more consumers become health-conscious, the demand for organic and homemade broth options is expected to rise. Spain, France, and Italy are leading contributors to this growth, as traditional recipes often incorporate various types of broths, creating a sustained interest in these products across the continent.

Opportunities

The broth sales market is ripe with opportunities for growth, particularly due to the increasing trend of health and wellness among consumers. As more people adopt healthier eating habits and seek nutritious meal options, the demand for broth products is expected to rise. Manufacturers can capitalize on this trend by innovating new products that cater to specific dietary preferences, such as gluten-free, low-sodium, or organic broths. Additionally, partnerships with health food stores and e-commerce platforms can enhance visibility and accessibility, allowing manufacturers to reach a broader audience. The convenience of ready-to-drink broth products is also an avenue for expansion, as busy consumers look for quick and nutritious meal solutions without sacrificing quality.

Another significant opportunity lies in the realm of sustainability and transparency in sourcing. As consumers become increasingly aware of the environmental impact of their purchasing decisions, there is a growing demand for broths made from sustainably sourced ingredients. Brands that prioritize ethical sourcing and environmentally friendly practices are likely to resonate well with today’s conscious consumers. Furthermore, educational initiatives that inform consumers about the health benefits of broth and its versatile applications in cooking can drive interest and sales, making broth a staple in both regular and health-focused diets.

Threats

Despite the promising growth potential in the broth sales market, several threats could impact its trajectory. One of the primary concerns is the increasing competition from alternative products, such as bouillon cubes and instant soup mixes, which offer convenience but may lack the nutritional benefits of traditional broth. As consumers become more health-conscious, the preference for clean-label products can shift towards alternatives that are perceived as healthier or more convenient. Additionally, fluctuations in raw material prices, driven by changes in agricultural conditions and supply chain disruptions, can affect production costs, impacting profit margins and retail prices.

Another significant threat is the changing consumer preferences that can shift toward more innovative or trendy food products. As dietary trends evolve rapidly, broth must continually adapt to meet market demands. Failing to innovate or diversify product offerings may result in stagnation within the market, causing established brands to lose relevance. Moreover, the potential for regulatory changes regarding food labeling and health claims could pose challenges for broth manufacturers. Companies must stay abreast of these changes to ensure compliance and maintain consumer trust.

Competitor Outlook

• Campbell Soup Company
• Swanson
• Pacific Foods
• Bone Broth Company
• Kettle & Fire
• Annie's Homegrown
• Better Than Bouillon
• Goodbroth
• Nature's Way
• Imagine Foods
• Trader Joe's
• Progresso
• Health Warrior
• Pacific Natural Foods
• Simple Truth

The broth sales market features a competitive landscape characterized by both established players and emerging brands. Major companies like Campbell Soup Company and Swanson dominate the market with their extensive product lines and strong brand recognition. These companies have established themselves by consistently offering high-quality products that cater to various consumer preferences, including organic and low-sodium options. Their presence in retail outlets and extensive distribution networks ensure that they remain dominant in the market. Moreover, their marketing strategies often emphasize the health benefits of their products, which resonates well with today's health-conscious consumers.

Emerging brands like Kettle & Fire and Bone Broth Company are also making significant inroads into the broth sales market, focusing on niche segments such as organic and gourmet broths. These companies have capitalized on the growing trend of health and wellness by offering products that are rich in collagen and nutrients. Their innovative approaches to packaging and marketing have allowed them to establish a loyal customer base among consumers seeking high-quality, health-oriented food products. As the demand for bone broth and other health-focused options continues to rise, these emerging brands are well-positioned for growth.

Overall, the competitive landscape of the broth sales market is dynamic, with both established and emerging players vying for market share. Companies that focus on innovation, sustainability, and meeting consumer demands are likely to thrive in this evolving market. Continuous product development, partnerships with health-focused retailers, and effective marketing campaigns highlighting the nutritional benefits of broth will be essential strategies for success in the coming years. As consumer preferences continue to shift, staying agile and responsive to market trends will be critical for all players in the broth sales market.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Swanson
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Goodbroth
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Progresso
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Nature's Way
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Simple Truth
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Trader Joe's
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Imagine Foods
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Kettle & Fire
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Pacific Foods
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Health Warrior
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Annie's Homegrown
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Bone Broth Company
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Better Than Bouillon
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Campbell Soup Company
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Pacific Natural Foods
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Broth Sales Market, By Application
    • 6.1.1 Soups and Stews
    • 6.1.2 Sauces and Gravies
    • 6.1.3 Ready-to-Drink Beverages
    • 6.1.4 Other Food Products
  • 6.2 Broth Sales Market, By Product Type
    • 6.2.1 Chicken Broth
    • 6.2.2 Beef Broth
    • 6.2.3 Vegetable Broth
    • 6.2.4 Bone Broth
    • 6.2.5 Fish Broth
  • 6.3 Broth Sales Market, By Ingredient Type
    • 6.3.1 Chicken
    • 6.3.2 Beef
    • 6.3.3 Vegetables
    • 6.3.4 Bones
    • 6.3.5 Fish
  • 6.4 Broth Sales Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Broth Sales Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Broth Sales market is categorized based on

By Product Type

• Chicken Broth
• Beef Broth
• Vegetable Broth
• Bone Broth
• Fish Broth

By Application

• Soups and Stews
• Sauces and Gravies
• Ready-to-Drink Beverages
• Other Food Products

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores
• Others

By Ingredient Type

• Chicken
• Beef
• Vegetables
• Bones
• Fish

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Campbell Soup Company
• Swanson
• Pacific Foods
• Bone Broth Company
• Kettle & Fire
• Annie's Homegrown
• Better Than Bouillon
• Goodbroth
• Nature's Way
• Imagine Foods
• Trader Joe's
• Progresso
• Health Warrior
• Pacific Natural Foods
• Simple Truth