Blanket

Blanket Market Outlook

The global blanket market is projected to reach a value of approximately USD 15 billion by 2035, expanding at a compound annual growth rate (CAGR) of around 6.5% over the forecast period. This growth can be attributed to increasing consumer awareness regarding the importance of sleep quality and the rising demand for comfort products that enhance sleep experiences. Factors such as the growing trend of home decoration, particularly in the wake of the COVID-19 pandemic, have resulted in consumers investing more in household textiles, including blankets. Additionally, innovations in fabric technology and the introduction of smart and multifunctional blankets are further driving market growth. The increasing disposable income of consumers in emerging markets is also a significant contributor to the demand for high-quality blankets.

Growth Factor of the Market

The blanket market is benefitting from a variety of growth factors, the most significant of which is the heightened focus on home comfort and aesthetics. As more consumers seek to create cozy living spaces, the demand for high-quality and stylish blankets has surged. Additionally, the rise in e-commerce platforms has facilitated easier access to a wider range of blanket types and styles, making it more convenient for consumers to shop. The increasing awareness of the health benefits associated with adequate sleep and comfort has also led to a higher demand for specialized blankets, such as weighted and electric blankets. Moreover, sustainability trends are pushing manufacturers to produce eco-friendly options, thereby appealing to environmentally conscious consumers. The rising trend of gifting blankets during festive seasons and special occasions is another factor that contributes to the growth of this market.

Key Highlights of the Market

• The market is expected to witness a CAGR of 6.5% from 2025 to 2035.
• Increasing consumer spending on home textiles and decor is driving market growth.
• There is a growing preference for eco-friendly and sustainable blanket options.
• The rising trend of online shopping has increased market accessibility.
• Weighted blankets are gaining popularity for their therapeutic benefits.

By Product Type

Cotton Blankets:

Cotton blankets are among the most sought-after products in the blanket market due to their natural fibers and breathable properties. They are favored for their versatility, making them suitable for various climates, as they provide warmth in winter while remaining cool during summer. The hypoallergenic nature of cotton also appeals to consumers with sensitive skin or allergies. Increasing awareness regarding the benefits of organic and sustainably sourced cotton is enhancing the demand for these blankets, especially among environmentally conscious buyers. Additionally, the trend of customization is leading many brands to offer cotton blankets in various colors and designs, catering to diverse consumer preferences.

Wool Blankets:

Wool blankets are highly regarded for their exceptional insulating properties, which makes them ideal for colder climates. The natural thermal efficiency of wool helps regulate body temperature, ensuring warmth without overheating. Furthermore, wool is inherently moisture-wicking, which keeps users dry and comfortable, even in humid conditions. The growing consumer preference for natural fibers is boosting the demand for wool blankets. Manufacturers are also focusing on producing high-quality wool sourced from sustainable farms, which enhances product appeal. The luxurious feel and durability of wool blankets also contribute to their popularity in both residential and commercial settings.

Fleece Blankets:

Fleece blankets are made from synthetic fibers and are known for their incredible softness and lightweight nature. Their affordability and wide range of color options make them popular among consumers. Fleece blankets are particularly favored for outdoor activities, such as camping and picnics, due to their compactness and ease of care. The increased interest in leisure and outdoor activities has led to a surge in demand for fleece blankets, especially in the younger demographic. Moreover, advancements in fleece technology are resulting in even softer and warmer products, further enhancing their market appeal. Brands are also innovating by offering fleece blankets with unique designs and patterns, catering to a diverse audience.

Electric Blankets:

Electric blankets are gaining traction for their ability to provide adjustable heating, making them a preferred choice for individuals living in colder regions. These blankets allow users to customize their warmth levels, ensuring maximum comfort during chilly nights. The growing recognition of the therapeutic benefits of electric blankets, particularly for individuals with chronic pain or muscle stiffness, is fueling their popularity. Additionally, technological advancements have led to features such as automatic shut-off and dual controls, enhancing safety and user experience. As consumers become more health-conscious, the demand for electric blankets is expected to rise significantly in the coming years.

Weighted Blankets:

Weighted blankets are a niche segment within the blanket market that has gained considerable popularity due to their therapeutic effects. These blankets are designed to provide gentle pressure, mimicking the sensation of being hugged, which is known to promote relaxation and reduce anxiety. The rise in awareness regarding mental health and wellness is driving the demand for weighted blankets as consumers seek natural solutions for stress relief and improved sleep quality. Furthermore, various studies supporting the efficacy of weighted blankets in aiding conditions such as insomnia and ADHD are further boosting their adoption. Manufacturers are focusing on developing weighted blankets with removable covers and various weight options to cater to diverse consumer needs.

By Application

Residential:

The residential segment is the largest contributor to the blanket market, driven by the increasing demand for home comfort products. Consumers are investing in high-quality blankets that enhance their living spaces, reflecting personal style and comfort preferences. The trend of home beautification, especially post-pandemic, has led to a surge in blanket sales as homeowners prioritize cozy and aesthetically pleasing interiors. Additionally, the rising awareness of sleep health has prompted consumers to seek blankets that provide warmth and comfort, contributing significantly to the growth of this segment. As lifestyle changes continue to evolve, the demand for versatile and fashionable blankets will remain strong in residential applications.

Commercial:

The commercial segment of the blanket market includes hotels, resorts, and other hospitality establishments, where the demand for high-quality blankets is imperative for enhancing guest comfort. Hotels are increasingly investing in plush blankets to improve the overall guest experience, recognizing that comfort plays a key role in customer satisfaction. This trend is further supported by the growing emphasis on luxury accommodations and personalized guest services. The introduction of branded blankets in hotels serves to enhance brand identity and customer loyalty. As the hospitality industry continues to recover post-pandemic, the demand for premium blankets in commercial applications is expected to rise significantly.

Industrial:

The industrial application of blankets primarily focuses on manufacturing settings, where specific types of blankets may be used for insulation or protective purposes. These blankets often play a critical role in ensuring worker safety and comfort in environments exposed to extreme temperatures. As industries worldwide are increasingly prioritizing worker welfare and compliance with safety regulations, the demand for specialized industrial blankets is likely to grow. Innovations in material technology that enhance durability and thermal insulation properties are also expected to drive the growth of this segment. Manufacturers are increasingly catering to this niche by producing heavy-duty blankets that can withstand harsh industrial conditions.

Institutional:

Institutional applications of blankets are predominantly seen in healthcare facilities, educational institutions, and government buildings. In healthcare settings, the demand for blankets is driven by the need for patient comfort and hygiene. Hospitals and nursing homes require high-quality, washable blankets that meet specific health standards. The increasing focus on patient-centered care is pushing healthcare providers to invest in better quality bedding products. Moreover, educational institutions often require blankets for dormitories and accommodation facilities, contributing to the growth of this segment. The overall demand for institutional blankets is expected to rise as facilities prioritize comfort and quality for residents and patients alike.

Hospitality:

The hospitality sector is experiencing a burgeoning demand for blankets as establishments strive to provide a warm and inviting atmosphere for their guests. Hotels and resorts are increasingly investing in high-quality blankets to enhance the guest experience, recognizing that comfort is pivotal in customer satisfaction. The growing trend of luxury accommodations and personalized services has intensified the competition among hospitality providers, leading to a greater focus on offering superior bedding products. Additionally, incorporating local or artisanal blankets into the hospitality experience can create a unique selling point for establishments, further driving the demand within this sector. As the hospitality industry recovers post-pandemic, the demand for premium blankets is expected to witness considerable growth.

By Distribution Channel

Online Stores:

Online stores have revolutionized the blanket shopping experience, providing consumers with a convenient and vast array of options. The shift toward e-commerce platforms has been accelerated by the pandemic, as consumers increasingly prefer the convenience of shopping from home. Online retailers often offer competitive pricing, exclusive deals, and a broader selection of brands, making it easier for consumers to find the perfect blanket. Furthermore, the availability of customer reviews and ratings on these platforms helps build trust and inform purchasing decisions. As internet penetration continues to rise and consumers become more comfortable with online shopping, the demand for blankets through online stores is expected to continue its upward trajectory.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain a significant distribution channel for blankets, as they provide consumers with the opportunity to physically examine products before purchase. These retail formats often feature dedicated home textiles sections, where blankets are displayed alongside other home furnishings, allowing for easy comparison. The convenience of one-stop shopping in these large stores enhances consumer satisfaction and boosts blanket sales. Additionally, supermarkets frequently run promotions and discounts on home textiles, further attracting buyers. The ability to buy blankets in bulk at discounted prices is particularly appealing to families and large households, which sustains the relevance of this distribution channel.

Specialty Stores:

Specialty stores focused on home goods and textiles play a crucial role in the blanket market, providing a curated selection of high-quality products. These stores often emphasize unique designs, sustainable materials, and luxurious fabrics, catering to discerning consumers. With knowledgeable staff to assist customers in finding the right product, specialty stores enhance the shopping experience by offering personalized service. The trend of consumers seeking out unique and artisanal products is fueling the growth of this distribution channel. Specialty stores also often host events and workshops, which engage customers and create brand loyalty, thereby contributing to the demand for blankets.

Department Stores:

Department stores have long been a staple retail outlet for blankets, offering a variety of brands and styles under one roof. These stores typically provide a broad range of price points, making it easier for consumers to find blankets that fit their budgets. The convenience of shopping in department stores allows customers to compare products and find complementary home textiles. Furthermore, many department stores have adopted an omnichannel approach, allowing consumers to shop online and pick up in-store, enhancing customer convenience. Seasonal promotions and sales events are common in department stores, driving traffic and increasing blanket sales, especially during winter months.

Direct Sales:

Direct sales have gained traction in the blanket market through home parties and personalized presentations. This method allows consumers to experience the products firsthand, often leading to higher conversion rates. Direct sales representatives typically provide detailed information about the benefits and features of various blankets, enhancing consumer knowledge and trust. The social aspect of direct sales, including the ability to host gatherings with friends and family, adds an element of fun and community to the purchasing process. As more consumers seek personalized shopping experiences that prioritize customer service, the direct sales channel is likely to continue growing in popularity.

By Material Type

Synthetic:

Synthetic blankets, often made from polyester or acrylic fibers, are popular for their affordability, durability, and ease of care. They can be produced in various colors and textures, making them versatile choices for consumers looking to enhance their home aesthetics. These blankets are often lightweight yet warm, which appeals to a wide range of consumers, especially those who prioritize convenience. Additionally, synthetic materials tend to be resistant to wrinkles and shrinking, making them ideal for families and individuals with busy lifestyles. The ongoing innovation in synthetic fibers is also leading to the development of softer and more eco-friendly options, further boosting their market appeal.

Natural:

Natural blankets, which include those made from fibers such as cotton and wool, are highly favored for their eco-friendly benefits and comfort. Cotton provides breathability and softness, while wool is renowned for its insulating properties and ability to regulate temperature. As consumers become increasingly conscious of the environmental impact of their purchases, the demand for natural blankets is expected to grow significantly. Brands that emphasize sustainable sourcing and production practices are likely to attract more environmentally aware consumers. The luxurious feel and aesthetic appeal of natural fabrics also make them a preferred choice for bedding, driving their popularity in the blanket market.

Blend:

Blend blankets, typically composed of a combination of natural and synthetic fibers, offer the best of both worlds by providing enhanced durability, comfort, and affordability. These blankets are engineered to retain the desirable qualities of each material, such as the softness of cotton and the resilience of polyester. This versatility allows blend blankets to cater to a wider demographic, appealing to those who seek both quality and value. The blend of materials also allows for more creative design options, resulting in a variety of textures and colors that can easily match different decor styles. As consumers continue to seek cost-effective yet high-quality options, the demand for blend blankets is expected to rise.

Organic:

Organic blankets are made from fibers produced without the use of synthetic pesticides, fertilizers, or other harmful chemicals, making them an attractive option for health-conscious consumers. The organic market is growing as more people prioritize sustainability and health in their purchasing decisions. Organic cotton and wool are especially popular, offering comfort while also being gentle on the skin. The certification of organic products adds an assurance of quality that appeals to consumers willing to pay a premium for sustainable options. As awareness about the benefits of organic textiles continues to rise, the market for organic blankets is poised for significant growth.

Recycled:

Recycled blankets are gaining traction as consumers become increasingly aware of the importance of sustainability and circular economy practices. These blankets are often made from post-consumer waste and offer an eco-friendly solution to traditional blanket production. The process of recycling materials reduces the need for virgin fibers, thereby conserving resources and minimizing environmental impact. Additionally, the unique textures and designs created from recycled materials can offer a distinct aesthetic appeal. As brands invest in sustainable practices and consumers show a preference for eco-conscious products, the demand for recycled blankets is expected to increase significantly in the coming years.

By Region

The North American blanket market represents a significant share of the global industry, driven by high consumer spending on home textiles and decor. The growing trend of self-care and comfort in this region has led to an increased demand for quality blankets, particularly during the colder months. Additionally, the rise of e-commerce has made it easier for consumers to access a wide variety of blanket products. The market in North America is projected to achieve a CAGR of around 6% through the forecast period, fueled by innovations in materials and design. Collaborative efforts between manufacturers and retailers to enhance customer experience through personalized services are also expected to contribute to market growth.

In Europe, the blanket market is characterized by a strong emphasis on sustainability and eco-friendly products. Many European consumers are increasingly opting for organic and recycled blankets, driving demand for sustainable textile options. The region's robust retail infrastructure, coupled with a growing trend toward online shopping, is facilitating blanket sales across various demographics. With a CAGR of approximately 6.8% anticipated during the forecast period, the European market is set to expand significantly. The region's focus on luxury home textiles, combined with consumers' increasing awareness of health and wellness, is expected to further fuel growth in this segment.

Opportunities

The blanket market is ripe with opportunities, especially as consumer preferences shift towards sustainable and eco-friendly products. As more consumers become aware of the environmental impact of their purchases, there is a growing demand for organic and recycled blankets. Companies that can innovate and produce high-quality, sustainable blankets are likely to find a receptive audience willing to pay a premium. Additionally, the trend of personalized home decor presents an opportunity for brands to offer customizable blanket options, which can enhance customer engagement and loyalty. Collaborations with interior designers and home decor influencers can also help brands reach new customer segments and increase market visibility.

Moreover, the growing interest in health and wellness is creating opportunities for specialized blanket products. Weighted and therapeutic blankets, known for their soothing properties, are gaining popularity among consumers seeking natural solutions for anxiety and sleep disorders. Brands that can effectively market the health benefits of their products will find a growing market. The rise of smart home technology also presents opportunities for manufacturers to develop innovative products, such as electric or temperature-controlled blankets that integrate with smart home systems. As the market continues to evolve, those who leverage these emerging trends stand to gain a competitive edge.

Threats

Despite the positive outlook for the blanket market, there are threats that could hinder growth. One of the primary threats is the intense competition among manufacturers, leading to price wars that can erode profit margins. Established brands may struggle to maintain market share as new entrants offer innovative products at lower prices. Additionally, fluctuations in raw material prices, particularly for natural fibers, can impact production costs and profitability. The ongoing challenges posed by global supply chain disruptions could also threaten the timely availability of products, impacting retailers and consumers alike.

Another potential threat is the growing trend of minimalism and decluttering, which could affect blanket sales as consumers prioritize fewer, high-quality items over quantity. As lifestyles change, brands must adapt their marketing strategies to align with evolving consumer behaviors. The increasing awareness of fast fashion and its environmental impact may also drive consumers toward slower, more sustainable purchasing decisions, affecting blanket sales from mass-market retailers. To counter these threats, manufacturers will need to focus on innovation, quality, and sustainability to remain relevant in a rapidly changing market.

Competitor Outlook

• Bed Bath & Beyond Inc.
• Amazon Basics
• Woolrich, Inc.
• HomeGoods
• Target Corporation
• IKEA
• Brooklinen, Inc.
• Casper Sleep Inc.
• Ugg Australia
• The Company Store
• Target
• Macy's
• Pottery Barn
• LL Bean
• West Elm

The competitive landscape of the blanket market is characterized by a mix of established brands and emerging players that continually innovate to capture consumer interest. Major retailers such as Bed Bath & Beyond and Target dominate the market by offering a wide range of products that cater to varying customer preferences. These companies leverage their extensive distribution channels, including both physical stores and online platforms, to provide consumers with easy access to the latest blanket designs. Additionally, they often collaborate with designers and influencers to launch exclusive product lines, effectively tapping into niche markets and enhancing brand visibility.

Emerging brands, particularly those focusing on sustainable practices and niche products, are gaining traction as consumers become more conscious of their purchasing decisions. Companies like Brooklinen and Casper Sleep have carved out significant market share by emphasizing luxury comfort and quality, while also prioritizing eco-friendly materials. Their direct-to-consumer models have disrupted traditional retail, allowing them to offer competitive pricing while maintaining strong brand loyalty. The rise of e-commerce has provided these brands with a platform to rapidly expand their reach and connect with consumers seeking unique and high-quality products.

As the blanket market continues to evolve, companies are increasingly investing in innovation to differentiate themselves from competitors. For instance, brands are developing smart blankets that integrate technology for enhanced comfort, such as adjustable heating features and sleep monitoring capabilities. Additionally, prominent companies are focusing on expanding their product lines to include specialized options like weighted and therapeutic blankets, which cater to health-conscious consumers. By staying ahead of trends and responding to consumer needs, companies can maintain a competitive edge in this dynamic market. The overall outlook for the blanket market remains positive, with opportunities for growth and differentiation in the years to come.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 IKEA
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Macy's
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Target
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 LL Bean
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 West Elm
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 HomeGoods
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Pottery Barn
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Amazon Basics
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Ugg Australia
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Woolrich, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Brooklinen, Inc.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Casper Sleep Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 The Company Store
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Target Corporation
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Bed Bath & Beyond Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Blanket Market, By Application
    • 6.1.1 Residential
    • 6.1.2 Commercial
    • 6.1.3 Industrial
    • 6.1.4 Institutional
    • 6.1.5 Hospitality
  • 6.2 Blanket Market, By Product Type
    • 6.2.1 Cotton Blankets
    • 6.2.2 Wool Blankets
    • 6.2.3 Fleece Blankets
    • 6.2.4 Electric Blankets
    • 6.2.5 Weighted Blankets
  • 6.3 Blanket Market, By Material Type
    • 6.3.1 Synthetic
    • 6.3.2 Natural
    • 6.3.3 Blend
    • 6.3.4 Organic
    • 6.3.5 Recycled
  • 6.4 Blanket Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Supermarkets/Hypermarkets
    • 6.4.3 Specialty Stores
    • 6.4.4 Department Stores
    • 6.4.5 Direct Sales

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Blanket Market by Region
  • 10.2 Europe - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 UK
      • 10.2.1.2 France
      • 10.2.1.3 Germany
      • 10.2.1.4 Spain
      • 10.2.1.5 Italy
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Blanket market is categorized based on

By Product Type

• Cotton Blankets
• Wool Blankets
• Fleece Blankets
• Electric Blankets
• Weighted Blankets

By Application

• Residential
• Commercial
• Industrial
• Institutional
• Hospitality

By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Department Stores
• Direct Sales

By Material Type

• Synthetic
• Natural
• Blend
• Organic
• Recycled

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Bed Bath & Beyond Inc.
• Amazon Basics
• Woolrich, Inc.
• HomeGoods
• Target Corporation
• IKEA
• Brooklinen, Inc.
• Casper Sleep Inc.
• Ugg Australia
• The Company Store
• Target
• Macy's
• Pottery Barn
• LL Bean
• West Elm