BB Creams for Oily Skin

BB Creams for Oily Skin Market Outlook

The global BB creams market for oily skin is poised to reach approximately USD 3.5 billion by 2033, growing at a Compound Annual Growth Rate (CAGR) of 8.1% from 2025 to 2033. This growth can be attributed to the increasing demand for multifunctional cosmetic products among consumers who seek effective solutions for oily skin conditions. The rise in beauty consciousness and the inclination toward lightweight, less oily formulations among millennials and Gen Z consumers are significantly boosting the market. Moreover, the ongoing trends toward natural and organic ingredients in personal care products have also prompted manufacturers to innovate and diversify their BB cream offerings for oily skin. As consumers increasingly prefer products that offer skincare benefits along with cosmetic coverage, the BB creams market is expected to witness robust growth in the coming years.

Growth Factor of the Market

Several factors are driving the growth of the BB creams for oily skin market. Firstly, the increasing incidence of oily skin problems due to environmental factors and stress is propelling the demand for specialized cosmetic products. Consumers are now more aware of the importance of skincare in conjunction with makeup, leading to a surge in the popularity of BB creams that offer oil control and skin benefits. Secondly, the rise of e-commerce platforms has made it easier for consumers to access a variety of BB cream products tailored for oily skin, thus expanding the customer base. Thirdly, the growing trend of 'no-makeup' makeup looks has led to a preference for lightweight products that provide a natural finish without overwhelming the skin. Additionally, advancements in formulations that include skin-loving ingredients like salicylic acid and tea tree oil specifically designed to combat oiliness and acne are further enhancing market appeal. Lastly, the influence of social media and beauty influencers in promoting these products has significantly contributed to their increased visibility and demand.

Key Highlights of the Market

• The global BB creams for oily skin market is expected to grow at a CAGR of 8.1% from 2025 to 2033.
• Increased consumer awareness regarding skincare benefits is driving market growth.
• Online distribution channels are becoming increasingly popular among consumers for purchasing BB creams.
• Innovations in product formulations, such as incorporating natural ingredients, are enhancing market competitiveness.
• Millennials and Gen Z consumers are significantly influencing product trends and purchasing decisions.

By Product Type

Matte Finish BB Creams:

Matte finish BB creams are specifically formulated to provide a non-shiny, matte appearance on the skin, making them ideal for individuals with oily skin. These creams contain oil-absorbing ingredients that help control shine throughout the day, ensuring a fresh look. The popularity of matte finish BB creams has surged in recent years as consumers seek products that offer both coverage and oil control. The matte finish is particularly appealing to those concerned about excess oil production and its impact on makeup longevity. As a result, many brands have developed effective matte formulations that cater to this growing demand, establishing a substantial presence in the market.

Oil-Control BB Creams:

Oil-control BB creams are specifically designed to combat excess oil and shine, making them a preferred choice for people with oily skin. These creams often incorporate ingredients like kaolin clay, which helps absorb oil and prevent the appearance of shiny skin. With an increasing number of consumers seeking makeup products that not only provide coverage but also deliver oil control, oil-control BB creams have become a staple in the beauty routines of many. The demand for effective oil-control formulations is expected to grow as consumers become more discerning in their choice of cosmetics, further driving the segment’s growth.

Shine-Free BB Creams:

Shine-free BB creams are ideal for those looking to maintain a fresh face without the worry of excess shine throughout the day. These creams typically contain mattifying agents that help reduce oiliness, providing a shine-free finish. With the increasing need for long-lasting makeup that withstands humid conditions or long hours, shine-free BB creams have gained significant traction in the beauty market. As consumers continue to prioritize products that offer a natural yet polished look, shine-free formulations are likely to see continued popularity and innovation.

Pore Minimizing BB Creams:

Pore minimizing BB creams are designed to help reduce the appearance of enlarged pores, a common concern for individuals with oily skin. These creams often contain specialized ingredients that effectively blur imperfections, providing a smoother complexion. The focus on pore minimization has led to substantial growth in this segment, as consumers are increasingly seeking products that not only offer coverage but also enhance the skin's texture. As awareness of skincare benefits grows, the demand for pore minimizing formulations within the BB cream market continues to rise.

Acne-Prone BB Creams:

Acne-prone BB creams are specially formulated to cater to individuals who struggle with breakouts and oily skin. These creams often contain acne-fighting ingredients such as salicylic acid and tea tree oil, which help combat blemishes while providing coverage. The dual-action functionality of these creams makes them highly sought after, as consumers look for solutions that address both makeup needs and skincare concerns. With the increasing number of consumers experiencing acne-related issues, the demand for acne-prone BB creams is expected to grow significantly.

By Application

Daily Wear:

Daily wear BB creams are designed for regular use, providing a lightweight foundation that offers coverage while also promoting skincare benefits. These products are particularly appealing to consumers who prefer a natural look and do not want to apply heavy makeup on a daily basis. The increasing trend towards minimalistic beauty routines is propelling the demand for daily wear BB creams, as they cater to the need for convenience and functionality. As consumers continue to seek products that blend seamlessly into their daily lives, the daily wear segment is expected to see consistent growth.

Special Occasions:

Special occasions often call for makeup that not only enhances appearance but also lasts throughout the event. BB creams formulated for special occasions typically offer higher coverage and additional features such as SPF protection. This segment has witnessed increased demand as consumers look for products that can withstand longer wear while providing a polished look. As social gatherings and events continue to return to normalcy post-pandemic, the demand for BB creams suitable for special occasions is anticipated to rise significantly.

Sports Activities:

BB creams formulated for sports activities are designed to endure physical exertion while providing coverage and oil control. These products are often sweat-resistant and lightweight, making them ideal for those who engage in outdoor activities or exercise regularly. The growing awareness of the importance of sun protection during outdoor sports has also contributed to the rise in popularity of BB creams in this application category. As health and fitness trends continue to gain traction, the market for BB creams catering to sports activities is expected to flourish.

Outdoor Use:

Outdoor use BB creams are formulated to provide long-lasting protection against environmental factors such as UV rays and pollution. These creams often contain SPF and antioxidants to shield the skin from damage while offering coverage. With the increasing awareness of the harmful effects of sun exposure, consumers are prioritizing products that offer both cosmetic benefits and skin protection. Consequently, the outdoor use segment of the BB creams market is poised for significant growth as consumers seek multifunctional products that cater to their active lifestyles.

Professional Use:

Professional use BB creams are often utilized by makeup artists and beauticians to achieve a flawless finish for clients in various settings. These products are typically high-performance formulations that cater to different skin types and conditions, making them versatile tools in the professional makeup arsenal. As the beauty industry continues to evolve, the demand for professional-grade BB creams is increasing, driven by the need for quality products that can deliver exceptional results. The professional use segment is expected to see consistent demand as makeup artistry gains popularity across various platforms, including social media.

By Distribution Channel

Online Stores:

Online stores have become a crucial distribution channel for BB creams, particularly in the wake of the COVID-19 pandemic, which accelerated the shift towards e-commerce. Consumers appreciate the convenience and accessibility of shopping for beauty products online, leading to increased sales for brands that leverage digital platforms. Online retail allows customers to explore a wider range of products and read reviews before making purchases, which enhances their shopping experience. As more consumers turn to online shopping for their beauty needs, this channel is expected to witness substantial growth, driving the overall market forward.

Specialty Stores:

Specialty stores offer curated selections of beauty products, making them an important distribution channel for BB creams. These stores often focus on specific demographics, such as organic or cruelty-free offerings, catering to niche markets within the beauty industry. Consumers who prioritize high-quality and specialized products are likely to seek out specialty stores for their BB cream purchases. As the demand for unique and tailored beauty solutions grows, specialty stores will continue to play a significant role in the distribution landscape for BB creams.

Department Stores:

Department stores have traditionally been key players in the beauty retail sector, offering a wide variety of brands and products, including BB creams. These stores provide consumers with the advantage of testing products in person and receiving personalized assistance from beauty consultants. The enduring popularity of department stores as a shopping destination for beauty products ensures that they will remain relevant in the BB creams market. As brands continue to innovate and expand their offerings, department stores will continue to serve as a vital distribution channel for consumers seeking BB creams.

Drugstores:

Drugstores have emerged as a popular shopping destination for budget-conscious consumers looking for skincare and beauty products, including BB creams. The convenience of purchasing beauty products alongside everyday essentials makes drugstores an attractive option for many shoppers. Additionally, the increasing availability of reputable brands in drugstores has elevated the perception of these establishments as reliable sources for quality beauty products. As consumer preferences shift toward accessible, affordable beauty solutions, the drugstore channel is expected to see continued growth in the BB creams market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as one-stop shops for consumers, providing access to a wide range of products, including BB creams. The convenience of purchasing beauty products alongside groceries and household items appeals to many consumers, particularly those with busy lifestyles. As supermarkets and hypermarkets expand their beauty product selections, the demand for BB creams is expected to rise within this retail channel. This growth will be further supported by promotional activities and partnerships that enhance product visibility in these large retail environments.

By Ingredient Type

Salicylic Acid:

Salicylic acid is a prominent ingredient in many BB creams designed for oily and acne-prone skin. Known for its exfoliating properties, salicylic acid helps to unclog pores and reduce breakouts, making it a sought-after component in formulations targeting oil control. Consumers increasingly prefer BB creams that incorporate this ingredient, as it not only provides coverage but also addresses skincare concerns effectively. The demand for salicylic acid-infused BB creams is anticipated to grow as more individuals seek products that promote healthier skin while offering cosmetic benefits.

Tea Tree Oil:

Tea tree oil is renowned for its antibacterial properties and is a popular choice in BB creams aimed at oily and acne-prone skin. This ingredient is known to help reduce inflammation and combat bacteria that contribute to breakouts. As consumers become more conscious of the ingredients in their beauty products, the demand for BB creams containing tea tree oil is likely to increase. The dual functionality of these creams, providing coverage while promoting clearer skin, makes them appealing to a broad audience.

Charcoal:

Charcoal is gaining traction in the beauty industry for its ability to draw out impurities and excess oil from the skin. BB creams that include charcoal are designed to provide a deep-cleansing effect while also offering coverage, making them ideal for individuals with oily skin. The increase in consumer awareness about detoxifying ingredients has contributed to the growth of this segment. As more consumers seek products that promote a balanced complexion, the demand for charcoal-infused BB creams is expected to rise substantially.

Witch Hazel:

Witch hazel is a natural astringent that is often included in BB creams formulated for oily and combination skin types. Known for its ability to tighten pores and control excess oil, witch hazel enhances the overall effectiveness of BB creams designed to address oily skin concerns. The rising trend of clean beauty and natural ingredients is driving the demand for witch hazel-based formulations. As consumers increasingly prioritize products with botanical ingredients that provide real skincare benefits, the market for witch hazel-infused BB creams is anticipated to grow.

Kaolin Clay:

Kaolin clay is prized for its oil-absorbing properties, making it a key ingredient in many BB creams targeted at oily skin. By drawing out excess oil and impurities, kaolin clay helps maintain a matte finish, which is essential for individuals with oily skin. The popularity of kaolin clay in beauty formulations aligns with the consumer preference for products that deliver results while being gentle on the skin. As awareness of the benefits of kaolin clay increases, the demand for BB creams featuring this ingredient is expected to rise significantly.

By Region

The regional analysis of the BB creams for oily skin market indicates strong growth potential across various geographies. In North America, the market is projected to grow at a CAGR of approximately 7.5%, driven by the increasing demand for multifunctional beauty products among consumers. The region is characterized by high consumer awareness regarding skincare benefits, with a notable trend towards natural and organic formulations. As a result, North America is expected to capture a significant share of the global market, with sales projected to reach around USD 1 billion by 2033.

In Europe, the market for BB creams is also experiencing robust growth, fueled by the rising popularity of skincare-focused makeup products. The European market is expected to reach approximately USD 900 million by 2033, growing at a CAGR of 7.9%. The demand for specialized formulations that cater to oily skin, as well as the influence of beauty trends from countries like France and Italy, are key factors driving this growth. As consumers in Europe prioritize high-quality and effective beauty solutions, the market is poised for continued expansion.

Opportunities

There are numerous opportunities for growth in the BB creams for oily skin market, particularly in the realm of product innovation. Brands that focus on developing unique formulas that cater to specific consumer needs, such as hydration, sun protection, and anti-aging benefits, have the potential to capture a larger market share. Additionally, integrating sustainable and eco-friendly practices in the production and packaging of BB creams can appeal to the environmentally conscious consumer segment. As the trend toward ethical beauty continues to gain momentum, brands that align with these values will be well-positioned for success.

Another opportunity lies in the expansion into emerging markets, where the demand for quality beauty products is on the rise. As disposable incomes increase and consumers become more aware of global beauty trends, there is significant potential for BB creams tailored for oily skin to thrive in regions like Asia Pacific and Latin America. Companies that adapt their marketing strategies to resonate with local cultures and preferences will have a competitive advantage in these markets. Furthermore, leveraging digital marketing and e-commerce platforms can enhance brand visibility and consumer engagement, driving sales in these emerging regions.

Threats

Despite the promising outlook for the BB creams for oily skin market, several threats could impede growth. The increasing competition from a multitude of brands and products poses a challenge, as consumers are often overwhelmed by choices. This saturation can lead to price wars and reduced profit margins for companies operating in this space. Moreover, the rise of alternative products, such as tinted moisturizers and CC creams, may also divert consumer attention away from traditional BB creams. Brands must remain vigilant and continuously innovate to stand out and retain customer loyalty amidst this competitive landscape.

Additionally, changing regulations regarding cosmetic ingredients and claims may present a hurdle for manufacturers. As consumers demand transparency and safety in beauty products, compliance with evolving regulations can be a complex and costly process. Any backlash or negative publicity surrounding ingredient safety can significantly impact brand reputation and consumer trust. Companies in the BB creams market must proactively address these concerns by prioritizing product integrity and educating consumers on ingredient benefits and safety.

Competitor Outlook

• Estée Lauder Companies Inc.
• L'Oréal S.A.
• Procter & Gamble Co.
• Unilever PLC
• Shiseido Company, Limited
• Maybelline New York (a subsidiary of L'Oréal)
• Clinique Laboratories, LLC (a subsidiary of Estée Lauder)
• Neutrogena (a subsidiary of Johnson & Johnson)
• Skin79 Co., Ltd.
• Missha Co., Ltd.
• Clinique
• Revlon, Inc.
• Rimmel London (a subsidiary of Coty Inc.)
• CoverGirl (a subsidiary of Coty Inc.)
• It Cosmetics (a subsidiary of L'Oréal)
• Smashbox Cosmetics (a subsidiary of Estée Lauder Companies Inc.)

Overall, the competitive landscape of the BB creams market for oily skin is characterized by a mix of established beauty giants and emerging brands that seek to carve out their market share. Established companies, such as L'Oréal and Estée Lauder, benefit from their extensive distribution networks, significant marketing budgets, and strong brand recognition. These brands often leverage innovative formulations and consumer insights to develop BB creams tailored to evolving consumer preferences. Additionally, they frequently engage in strategic partnerships and collaborations to enhance their product portfolios and reach a wider audience.

Emerging brands, on the other hand, are capitalizing on niche market opportunities, often focusing on clean beauty and specialized formulations. Companies like Skin79 and Missha have gained popularity by offering BB creams that cater specifically to oily skin while incorporating beneficial ingredients. The ability to connect with consumers through targeted marketing campaigns, social media engagement, and influencer collaborations has allowed these brands to establish a loyal customer base. As the market landscape continues to evolve, both established and emerging players will need to adapt to changing consumer demands while fostering innovation to maintain competitive advantage.

Among the major players in this market, Unilever stands out with its diverse range of BB cream offerings across various brands, such as Dove and Pond's. Their commitment to sustainability and ethical sourcing has positioned them favorably among environmentally conscious consumers. Additionally, Estée Lauder leverages its extensive research and development capabilities to create high-performance BB creams that cater to a wide array of skin types, ensuring they remain a leader in the market. This combination of innovation and consumer-centric strategies is crucial for companies looking to thrive in the competitive BB creams landscape for oily skin.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Clinique
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Revlon, Inc.
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Unilever PLC
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Missha Co., Ltd.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Skin79 Co., Ltd.
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 L'Oréal S.A.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Procter & Gamble Co.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Shiseido Company, Limited
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Estée Lauder Companies Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 CoverGirl (a subsidiary of Coty Inc.)
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Rimmel London (a subsidiary of Coty Inc.)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 It Cosmetics (a subsidiary of L'Oréal)
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Neutrogena (a subsidiary of Johnson & Johnson)
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Maybelline New York (a subsidiary of L'Oréal)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Clinique Laboratories, LLC (a subsidiary of Estée Lauder)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis
  • 5.16 Smashbox Cosmetics (a subsidiary of Estée Lauder Companies Inc.)
    • 5.16.1 Business Overview
    • 5.16.2 Products & Services
    • 5.16.3 Financials
    • 5.16.4 Recent Developments
    • 5.16.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 BB Creams for Oily Skin Market, By Application
    • 6.1.1 Daily Wear
    • 6.1.2 Special Occasions
    • 6.1.3 Sports Activities
    • 6.1.4 Outdoor Use
    • 6.1.5 Professional Use
  • 6.2 BB Creams for Oily Skin Market, By Product Type
    • 6.2.1 Matte Finish BB Creams
    • 6.2.2 Oil-Control BB Creams
    • 6.2.3 Shine-Free BB Creams
    • 6.2.4 Pore Minimizing BB Creams
    • 6.2.5 Acne-Prone BB Creams
  • 6.3 BB Creams for Oily Skin Market, By Ingredient Type
    • 6.3.1 Salicylic Acid
    • 6.3.2 Tea Tree Oil
    • 6.3.3 Charcoal
    • 6.3.4 Witch Hazel
    • 6.3.5 Kaolin Clay
  • 6.4 BB Creams for Oily Skin Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Department Stores
    • 6.4.4 Drugstores
    • 6.4.5 Supermarkets/Hypermarkets

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 BB Creams for Oily Skin Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global BB Creams for Oily Skin market is categorized based on

By Product Type

• Matte Finish BB Creams
• Oil-Control BB Creams
• Shine-Free BB Creams
• Pore Minimizing BB Creams
• Acne-Prone BB Creams

By Application

• Daily Wear
• Special Occasions
• Sports Activities
• Outdoor Use
• Professional Use

By Distribution Channel

• Online Stores
• Specialty Stores
• Department Stores
• Drugstores
• Supermarkets/Hypermarkets

By Ingredient Type

• Salicylic Acid
• Tea Tree Oil
• Charcoal
• Witch Hazel
• Kaolin Clay

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Estée Lauder Companies Inc.
• L'Oréal S.A.
• Procter & Gamble Co.
• Unilever PLC
• Shiseido Company, Limited
• Maybelline New York (a subsidiary of L'Oréal)
• Clinique Laboratories, LLC (a subsidiary of Estée Lauder)
• Neutrogena (a subsidiary of Johnson & Johnson)
• Skin79 Co., Ltd.
• Missha Co., Ltd.
• Clinique
• Revlon, Inc.
• Rimmel London (a subsidiary of Coty Inc.)
• CoverGirl (a subsidiary of Coty Inc.)
• It Cosmetics (a subsidiary of L'Oréal)
• Smashbox Cosmetics (a subsidiary of Estée Lauder Companies Inc.)