Avocados

Avocados Market Outlook

The global avocado market was valued at approximately USD 15 billion in 2022 and is projected to reach USD 25 billion by 2035, growing at a compound annual growth rate (CAGR) of around 6% during the forecast period from 2025 to 2035. This growth can be attributed to several factors, including the increasing popularity of avocados as a nutritious food option, rising health consciousness among consumers, and the growing trend of plant-based diets. Additionally, the expansion of the food and beverage industry, coupled with innovative product developments incorporating avocado, such as smoothies and guacamole, is fueling market expansion. The versatility of avocados in culinary applications further contributes to their rising demand across different age groups and demographics. Lastly, the increasing export potentials from major avocado-producing countries further supports the growth of this market.

Growth Factor of the Market

One of the primary growth factors of the avocado market is the surge in global health awareness among consumers who are increasingly seeking healthier food options. Avocados are rich in essential nutrients, particularly healthy fats, vitamins, and minerals, making them appealing to health-conscious individuals. Furthermore, the rising prevalence of lifestyle-related diseases has compelled consumers to gravitate towards more nutritious diets, thus boosting avocado consumption. The culinary versatility of avocados plays a significant role in their appeal; they can be used in salads, spreads, dips, and even desserts. Additionally, the growing trend of veganism and vegetarianism is driving the demand for plant-based products like avocados, as these offer a rich source of nutrients and healthy fats that are often sought after in meat-free diets. Moreover, the increasing popularity of online grocery shopping has made it more convenient for consumers to access fresh avocados, thus enhancing their market penetration.

Key Highlights of the Market

• The avocado market is expected to grow from USD 15 billion in 2022 to USD 25 billion by 2035, with a CAGR of around 6%.
• Health awareness and the demand for nutritious food options are key drivers of market growth.
• Avocados are gaining popularity in both food and cosmetic industries due to their versatility and health benefits.
• The rise of online retail channels has improved accessibility to avocados for consumers worldwide.
• Export potentials from countries like Mexico and the United States are enhancing global market dynamics.

By Product Type

Conventional Avocados:

Conventional avocados dominate the market segment due to their widespread availability and relatively lower cost compared to organic varieties. These avocados are grown using traditional farming methods and are widely distributed across supermarkets and grocery stores. The affordability of conventional avocados makes them accessible to a larger customer base, which is a crucial factor driving their high consumption rates. Despite the growing market for organic products, conventional avocados continue to maintain a significant share due to their consistent supply and lower price point, making them a staple fruit in many households.

Organic Avocados:

The organic avocado segment has been experiencing rapid growth as consumers become increasingly conscious of the health impacts of pesticides and chemicals in food production. Organic avocados are grown without synthetic fertilizers or pesticides, appealing to health-conscious consumers who prioritize organic produce. The rising trend of organic eating, especially among millennials and Gen Z, has led to greater demand for these avocados. Retailers have responded to this demand by expanding their organic product lines, thereby increasing the availability of organic avocados in various markets. This segment is expected to witness continued growth, supported by increasing awareness regarding sustainable farming practices and their benefits.

Hass Avocados:

Hass avocados are the most popular variety globally, accounting for a significant share of the avocado market. Known for their creamy texture and rich flavor, they are favored by consumers for culinary uses ranging from salads to smoothie bowls. The Hass avocado’s year-round availability and longer shelf life contribute to its dominance in the marketplace. Additionally, growers have strategically positioned Hass avocados in various markets due to their adaptability to diverse climates, ensuring consistent supply. The increasing preference for this variety among chefs and culinary enthusiasts further solidifies its leading position in the avocado market.

Bacon Avocados:

Bacon avocados, a lesser-known variety, are gaining popularity for their unique buttery flavor and creamy texture. Though they do not have the same recognition as Hass avocados, they offer a distinct taste that appeals to consumers looking for variety in their avocado choices. This variety is often marketed towards those who appreciate unique culinary experiences, making them a niche product in gourmet food sectors. While their market share is smaller compared to conventional and Hass avocados, the rising interest in diverse avocado varieties may lead to increased demand for Bacon avocados among adventurous eaters and culinary professionals.

Fuerte Avocados:

Fuerte avocados are recognized for their smooth skin and pear-like shape, making them a popular choice among consumers in various markets. This variety is often marketed as an alternative to Hass avocados, particularly in regions where they are grown. Fuerte avocados tend to have a milder flavor, which can cater to consumers who prefer a less intense avocado taste. Their ability to withstand various climatic conditions allows them to be cultivated in multiple regions, thus expanding their availability. As consumer preferences for different avocado textures and flavors evolve, Fuerte avocados are expected to capture a growing share of the market.

By Application

Food and Beverages:

The food and beverage application segment represents the largest share of the avocado market, driven by the fruit's popularity in dishes such as salads, sandwiches, and smoothies. Avocados are increasingly incorporated into various culinary creations, from traditional guacamole to innovative desserts, showcasing their versatility. Additionally, the growing trend of plant-based diets has led to an upsurge in avocado consumption, as they provide essential nutrients while being a staple in vegetarian and vegan recipes. Restaurants and food service providers are also leveraging the trendy appeal of avocados to attract health-conscious consumers, which is further propelling growth in this segment.

Cosmetics:

The cosmetics application segment is emerging as a significant market for avocados, primarily due to the growing awareness of natural ingredients in personal care products. Avocado oil, rich in vitamins and fatty acids, is being increasingly incorporated into skincare and haircare formulations. Consumers are turning to products with avocado oil for its moisturizing properties and ability to nourish the skin and hair. As the demand for clean and organic beauty products rises, the cosmetics sector is expected to see continued growth, driven by the incorporation of avocados in lotions, creams, and beauty treatments.

Pharmaceuticals:

In the pharmaceuticals sector, avocados are gaining recognition for their health benefits, including anti-inflammatory properties and the potential to support heart health. Research on the medicinal properties of avocados has led to their inclusion in dietary supplements and health products aimed at promoting overall well-being. With consumers increasingly seeking natural remedies and preventive healthcare solutions, the pharmaceutical application segment is expected to expand, paving the way for more innovative avocado-based products.

Others:

The 'Others' category captures various niche applications of avocados that do not fit into the primary segments of food, cosmetics, and pharmaceuticals. This includes their use in animal feed, biofuels, and as a natural flavoring agent in certain products. Although this segment is relatively small compared to the major applications, it presents opportunities for growth as innovation in the use of avocados continues to evolve. Businesses and researchers are exploring new avenues to utilize avocados beyond traditional applications, creating potential value-added products that could stimulate market growth.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain the dominant distribution channels for avocados, providing consumers with a wide array of options and a one-stop shopping experience. These large retail formats typically offer both conventional and organic avocado varieties, catering to diverse consumer preferences. The presence of fresh produce sections in supermarkets enhances the visibility and accessibility of avocados, making them a staple in many households. Additionally, promotional activities and marketing strategies employed by these retail giants often encourage avocado consumption, further boosting sales in this channel.

Convenience Stores:

Convenience stores are increasingly becoming a popular distribution channel for avocados, particularly in urban areas where consumers seek quick and easy access to fresh produce. These stores typically offer ready-to-eat options, such as sliced avocados or guacamole, which cater to on-the-go consumers. As health-conscious individuals look for nutritious snacks, the availability of avocados in convenience stores provides a viable option that aligns with their dietary preferences. Convenience stores are thus playing a crucial role in expanding avocado access and encouraging impulse purchases among consumers.

Online Retail:

Online retail has emerged as a rapidly growing distribution channel for avocados, particularly in the wake of the COVID-19 pandemic, which accelerated the shift towards e-commerce. Consumers appreciate the convenience of ordering fresh produce online and having it delivered directly to their doors. Various grocery delivery services and dedicated online platforms have begun to offer avocados, making them more accessible to a broader audience. The positive trends in online shopping, combined with increased consumer confidence in purchasing fresh produce via the internet, are expected to contribute to the sustained growth of this distribution channel.

Others:

The 'Others' category encompasses various alternative distribution channels for avocados, including farmers' markets, specialty food stores, and direct-to-consumer sales. These channels often attract consumers seeking high-quality, locally sourced produce, and they allow farmers to connect directly with their customers. Niche markets, such as organic or sustainably grown avocados, thrive in these distribution channels, appealing to environmentally conscious consumers. Although this segment is smaller compared to the major channels, it provides an opportunity for growth, particularly as consumer preferences shift towards supporting local agriculture and sustainable practices.

By Variety

Gwen:

Gwen avocados are recognized for their creamy texture and smooth flavor, making them a sought-after variety in both domestic and international markets. These avocados have a green, bumpy skin and are known for their high oil content, which contributes to their rich taste. The Gwen variety is primarily available in specific seasons, leading to its popularity among consumers who appreciate seasonal produce. As the gourmet food trend continues to rise, Gwen avocados are becoming more visible in specialty food markets and upscale dining settings, increasing their market share.

Pinkerton:

Pinkerton avocados are characterized by their elongated shape and rich flavor profile, which sets them apart from other avocado varieties. This avocado type has a creamy texture and a high oil content, making it a favorite among chefs and home cooks alike. Pinkertons are typically larger than Hass avocados and can weigh significantly more, providing consumers with a satisfying experience. Their unique taste and versatility in various culinary applications contribute to their growing popularity, particularly in gourmet cooking and specialty dishes that highlight the fruit’s robust flavor.

Reed:

Reed avocados are known for their distinct round shape and thick skin, which provides a unique appeal in the avocado market. These avocados have a smooth, creamy texture and are often larger than other varieties, making them an attractive option for consumers looking for more substantial fruit. Their flavor is mild yet rich, and they are typically available during the summer months, creating seasonal demand. The Reed variety's unique characteristics and growing accessibility contribute to its increasing recognition among avocado enthusiasts and health-conscious consumers.

Lamb Hass:

Lamb Hass avocados are a hybrid variety that features the creamy texture and rich flavor profile similar to that of the traditional Hass avocado. However, they are distinguished by their distinctive dark green skin and larger size. This variety has established a niche in the market as it is typically harvested later in the season, providing consumers with an alternative when other varieties are less available. As the popularity of Lamb Hass avocados grows due to their unique attributes and flavor, they are increasingly being featured in culinary applications and marketed through various distribution channels.

Zutano:

Zutano avocados are recognized for their smooth, shiny skin and pear-like shape, making them an attractive choice for consumers. With a lighter flavor and lower fat content compared to Hass avocados, Zutano avocados appeal to those looking for a milder taste. Their distinctive appearance and versatility in both sweet and savory dishes contribute to their growing acceptance in various food applications. Although Zutano avocados are available in limited quantities, they hold a niche position in the market, particularly among those seeking variety in their avocado consumption.

By Region

The North American avocado market is leading in revenue generation, accounting for approximately 35% of the global market share in 2022. The United States and Mexico are the primary contributors to this growth, with California and Florida being significant avocado-producing states in the U.S. The demand for avocados in North America has surged due to their popularity as a nutritious food option, with consumers increasingly incorporating them into their diets. The CAGR for this region is expected to be around 7% as the trend for healthy eating gains momentum and the availability of avocados continues to improve through various distribution channels.

Latin America is another key region in the avocado market, contributing approximately 30% to the global market share. Mexico stands out as the largest producer and exporter of avocados, capitalizing on the rising international demand for this superfood. The region benefits from favorable climatic conditions for avocado cultivation, enabling consistent supply and export capabilities. With the global trend toward health-conscious eating habits, the Latin American avocado market is projected to grow at a CAGR of around 5.5% over the forecast period, driven by increasing export opportunities and the expanding consumer base.

Opportunities

The avocado market is poised for numerous opportunities as consumer preferences continue to evolve towards healthier dietary choices. One of the most significant opportunities lies in the growing acceptance of avocados within the cosmetic and personal care industries. As consumers become more aware of the benefits of natural ingredients, the incorporation of avocado oil into skincare products presents an avenue for expansion. This trend is anticipated to drive product innovation, leading to an increase in avocado-based cosmetic offerings that cater to health-conscious consumers seeking organic and natural beauty solutions. Furthermore, the rise of social media and food blogging has increased the visibility of avocados in gastronomy, which can further fuel demand for new avocado-based products, including snacks and processed items, thereby broadening the market reach.

Another promising opportunity for the avocado market is the expansion into emerging economies where dietary habits are shifting towards more diverse and health-oriented foods. Regions such as Asia-Pacific and parts of Africa are witnessing increased urbanization and a shift in eating patterns, providing an excellent platform for avocado introduction. With rising disposable incomes and an increasing focus on healthy lifestyles, targeting these markets with strategic marketing campaigns and product localization can significantly boost avocado sales. Additionally, the growing trend of organic and sustainably sourced products presents an opportunity for growers and distributors to cater to environmentally conscious consumers who prioritize ethically produced goods, enhancing market penetration and brand loyalty.

Threats

Despite the promising outlook for the avocado market, several threats could impede its growth. One of the primary concerns is the vulnerability of avocado crops to environmental factors, such as climatic changes, pests, and diseases. The dependence on specific climatic conditions for optimal avocado growth makes the industry susceptible to adverse weather events, which can disrupt supply chains and result in price volatility. Additionally, the rising costs of production and transportation, exacerbated by economic uncertainties and inflation, could lead to higher retail prices, potentially decreasing consumer demand. These challenges highlight the importance of sustainable agricultural practices and the need for the industry to adapt to changing environmental conditions to mitigate such risks.

Another significant threat facing the avocado market is the increasing competition from alternative healthy fats and plant-based products. With the rise of health food trends, consumers are being exposed to a variety of options such as nuts, seeds, and other plant-based oils that compete for market share. This diversification of healthy fat sources could lead to decreased demand for avocados, particularly among price-sensitive consumers. To remain competitive, businesses within the avocado market must innovate and promote the unique nutritional benefits and culinary versatility of avocados, reinforcing their position in the health food segment.

Competitor Outlook

• Hass Avocado Board
• Avocados from Mexico
• Calavo Growers, Inc.
• West Pak Avocado, Inc.
• Sunshine Avocados
• Del Rey Avocado Company, Inc.
• Brooks Tropicals, Inc.
• Mission Produce, Inc.
• AvoHass Ltd.
• Agropecuaria Montelago
• Rincon Tropics
• Greenfresh Avocado
• Grove Avocado Co.
• California Avocado Commission
• Frutas Selectas LLC

The competitive landscape of the avocado market is characterized by a mix of established players and emerging brands, all vying for market share in a rapidly growing industry. Large agricultural companies dominate the market, leveraging their extensive distribution networks and economies of scale to reach consumers worldwide. The competition is further intensified by the increasing number of small-scale growers and cooperatives that focus on organic and sustainably grown avocados, fulfilling the rising demand from health-conscious consumers. As the avocado market continues to expand, these companies are actively engaging in marketing strategies, collaborations, and product innovations to differentiate themselves from competitors and capture greater market share.

Key players such as Calavo Growers, Inc., and Mission Produce, Inc. are renowned for their expertise in the avocado supply chain, from farming to distribution. These companies have established strong reputations for quality and consistency, enabling them to build long-lasting relationships with retailers and consumers. Additionally, their commitment to innovation is evident in the development of new avocado-based products, including frozen and processed options that cater to a diverse range of consumer preferences. As the demand for avocados continues to rise, these companies are well-positioned to capitalize on market trends and maintain their competitive edge.

Moreover, companies like Avocados from Mexico have utilized marketing campaigns to educate consumers on the nutritional benefits of avocados, thereby enhancing brand visibility and consumer engagement. The focus on product quality, sustainable practices, and transparent sourcing is increasingly becoming a hallmark of successful avocado businesses. As competition intensifies, players in the avocado market are likely to pursue partnerships with retailers and food service providers, aiming to increase product availability and cater to the growing consumer demand for healthy and delicious avocado-based products.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 AvoHass Ltd.
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Rincon Tropics
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Grove Avocado Co.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Sunshine Avocados
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Greenfresh Avocado
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Hass Avocado Board
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Frutas Selectas LLC
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Avocados from Mexico
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Calavo Growers, Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Mission Produce, Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Agropecuaria Montelago
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Brooks Tropicals, Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 West Pak Avocado, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 California Avocado Commission
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Del Rey Avocado Company, Inc.
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Avocados Market, By Variety
    • 6.1.1 Gwen
    • 6.1.2 Pinkerton
    • 6.1.3 Reed
    • 6.1.4 Lamb Hass
    • 6.1.5 Zutano
  • 6.2 Avocados Market, By Application
    • 6.2.1 Food and Beverages
    • 6.2.2 Cosmetics
    • 6.2.3 Pharmaceuticals
    • 6.2.4 Others
  • 6.3 Avocados Market, By Product Type
    • 6.3.1 Conventional Avocados
    • 6.3.2 Organic Avocados
    • 6.3.3 Hass Avocados
    • 6.3.4 Bacon Avocados
    • 6.3.5 Fuerte Avocados
  • 6.4 Avocados Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Convenience Stores
    • 6.4.3 Online Retail
    • 6.4.4 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Avocados Market by Region
  • 10.3 Asia Pacific - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 India
      • 10.3.1.2 China
      • 10.3.1.3 Japan
      • 10.3.1.4 South Korea
  • 10.4 Latin America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 Brazil
      • 10.4.1.2 Argentina
      • 10.4.1.3 Mexico
  • 10.5 North America - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 USA
      • 10.5.1.2 Canada
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Avocados market is categorized based on

By Product Type

• Conventional Avocados
• Organic Avocados
• Hass Avocados
• Bacon Avocados
• Fuerte Avocados

By Application

• Food and Beverages
• Cosmetics
• Pharmaceuticals
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

By Variety

• Gwen
• Pinkerton
• Reed
• Lamb Hass
• Zutano

By Region

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

Key Players

• Hass Avocado Board
• Avocados from Mexico
• Calavo Growers, Inc.
• West Pak Avocado, Inc.
• Sunshine Avocados
• Del Rey Avocado Company, Inc.
• Brooks Tropicals, Inc.
• Mission Produce, Inc.
• AvoHass Ltd.
• Agropecuaria Montelago
• Rincon Tropics
• Greenfresh Avocado
• Grove Avocado Co.
• California Avocado Commission
• Frutas Selectas LLC