Automatic Emergency Braking System AEBS Sales

Automatic Emergency Braking System AEBS Sales Market Outlook

The global Automatic Emergency Braking System (AEBS) market was valued at approximately USD 23 billion in 2022 and is projected to reach around USD 45 billion by 2035, growing at a robust CAGR of about 6.5% during the forecast period from 2025 to 2035. This growth can be attributed to several factors, including the increasing emphasis on passenger safety, stringent government regulations mandating the inclusion of advanced driver-assistance systems (ADAS) in vehicles, and the rising prevalence of vehicle collisions. Furthermore, the growing demand for enhanced vehicle safety features driven by consumer awareness and technological advancements in sensor technologies are also propelling the market. Additionally, the surge in electric and autonomous vehicle development is expected to create a significant opportunity for AEBS implementations, as these vehicles often come equipped with advanced safety technologies.

Growth Factor of the Market

One of the primary growth factors for the AEBS market is the increased regulatory pressure on automotive manufacturers to integrate safety technologies into their vehicles. Governments worldwide are advocating for enhanced safety measures through legislation that requires the implementation of AEBS in new vehicles, which significantly boosts market demand. Moreover, consumer preferences are shifting towards vehicles that offer advanced safety features, resulting in OEMs prioritizing the development and integration of AEBS in their offerings. Another notable factor contributing to market growth is the rapid advancement in technology, leading to the development of more sophisticated AEBS solutions that are equipped with features like pedestrian detection and adaptive cruise control. Furthermore, the growing awareness about road safety and accident prevention strategies among consumers is driving the sales of vehicles equipped with AEBS, thus enlarging the market. Lastly, as the automotive industry transitions toward electrification and automation, AEBS is becoming an integral part of designs in electric and autonomous vehicles, further driving the market growth.

Key Highlights of the Market

• Significant growth in demand for passenger safety features, accelerating the adoption of AEBS.
• Increased government regulations mandating ADAS features in new vehicles, particularly in Europe and North America.
• Technological advancements in sensor technologies improving the effectiveness of AEBS.
• Growing public awareness about the importance of advanced safety systems in reducing accidents.
• Expansion of the electric and autonomous vehicle market, creating new opportunities for AEBS integration.

By Vehicle Type

Passenger Cars:

Passenger cars represent a significant segment within the AEBS market, driven by the increasing consumer demand for safety features and advanced driver-assistance systems. Automakers are equipping their vehicles with AEBS to enhance safety ratings and meet regulatory requirements. The growing trend towards personalization in vehicle features has also encouraged manufacturers to integrate such systems to attract safety-conscious consumers. In recent years, several leading car manufacturers have made AEBS a standard feature in many of their new models, further propelling growth in this segment. The rise of connected vehicle technologies is also enhancing the capabilities of AEBS, enabling systems to communicate with other vehicles and traffic infrastructure, which improves overall safety performance.

Commercial Vehicles:

The commercial vehicle segment is witnessing substantial growth in the AEBS market as logistics and transportation companies prioritize safety to protect their assets and personnel. The integration of AEBS in commercial fleets helps reduce the likelihood of accidents, which can result in significant financial losses. Additionally, government regulations in several regions are mandating safety technologies in commercial vehicles, further driving the adoption of AEBS. With the rise of e-commerce, the demand for more efficient delivery solutions is pushing logistics companies to invest in advanced safety systems, including AEBS, to ensure safe operations. Furthermore, fleet operators are increasingly recognizing the long-term cost benefits of reducing accidents through enhanced safety technologies, thereby propelling market growth.

Electric Vehicles:

The electric vehicle segment is rapidly evolving, with manufacturers focusing on integrating advanced safety features such as AEBS. As electric vehicles (EVs) gain popularity due to their environmental benefits and technological advancements, the demand for safety systems that can further enhance their appeal is growing. The competitive nature of the EV market compels manufacturers to differentiate their offerings, and safety features like AEBS are crucial in attracting consumers. Moreover, the electric vehicle market's inherent technological orientation makes it a fertile ground for the adoption of cutting-edge safety systems, including AEBS, which enhances the safety capabilities of these vehicles. The transition to EVs is also supported by government incentives, further stimulating the integration of advanced safety technologies.

Autonomous Vehicles:

As the automotive industry moves towards full autonomy, AEBS is anticipated to play a critical role in ensuring the safety of autonomous vehicles. The integration of AEBS in self-driving cars is essential for accident prevention and achieving regulatory approval. Autonomous vehicles rely on sophisticated sensor technologies that are integral to AEBS functionalities, such as detecting potential collisions and activating braking systems. Early models of autonomous vehicles are already equipped with various safety technologies, and as the technology matures, the demand for highly advanced AEBS systems will likely grow. The significant investment in research and development for autonomous driving technology by major automotive manufacturers is expected to further accelerate the incorporation of AEBS in these vehicles, making it a pivotal segment in the AEBS market.

Others:

This category encompasses off-road vehicles, two-wheelers, and other specialized vehicles that may benefit from AEBS technology. While not as widely adopted as in passenger and commercial vehicles, the increasing recognition of the importance of safety features in various types of vehicles is driving interest in AEBS. For instance, off-road vehicles used in agriculture and construction are beginning to see the inclusion of safety technologies as manufacturers aim to enhance user protection and meet emerging safety standards. Similarly, the two-wheeler segment is exploring the integration of AEBS systems to minimize accidents. As safety becomes a paramount concern across all vehicle types, this segment is poised for growth, albeit at a slower pace compared to passenger and commercial vehicles.

By Technology

Crash Imminent Braking:

Crash imminent braking is a critical technology in the AEBS market, designed to detect an impending collision and autonomously apply the brakes to prevent or mitigate the impact. This technology utilizes a combination of sensors, cameras, and radar to monitor the vehicle's surroundings. When an obstacle is detected, and it is determined that a collision is unavoidable, the system activates the brakes, significantly reducing the severity of the crash or even preventing it entirely. Its effectiveness has been proven in numerous real-world scenarios, and this has led to increased adoption among vehicle manufacturers, especially for passenger cars and commercial vehicles. The growing focus on reducing road traffic injuries and fatalities is accelerating the demand for this technology, making it a valuable segment within the AEBS market.

Dynamic Brake Support:

Dynamic Brake Support (DBS) enhances the effectiveness of traditional braking systems by providing additional braking force when the driver applies the brakes in emergency situations. This technology works in conjunction with the vehicle's AEBS, offering substantial advantages in critical circumstances. By detecting the urgency of the braking input, DBS can automatically increase pressure on the brake system, thereby shortening the stopping distance and improving overall vehicle safety. The increasing awareness of the importance of quick response times in preventing accidents is driving the adoption of dynamic brake support. Moreover, manufacturers are increasingly integrating DBS in their vehicles as part of a broader suite of safety features to comply with regulatory demands and attract safety-conscious consumers.

Forward Collision Warning:

Forward Collision Warning (FCW) systems are designed to alert drivers of an impending collision with a vehicle or obstacle in their path. By utilizing radar, cameras, or a combination of both, FCW systems monitor the vehicle's surroundings continuously. When the system detects a potential collision, it provides visual and auditory alerts to prompt the driver to take corrective action. While FCW is typically a precursor to AEBS activation, its independent functionality is vital for enhancing overall road safety. The growing trend of integrating advanced driver-assistance systems in vehicles is bolstering the FCW segment of the AEBS market. As consumers become more aware of the importance of safety features, the demand for vehicles equipped with FCW systems is expected to rise significantly.

Pedestrian Detection System:

The Pedestrian Detection System (PDS) is an innovative technology that enhances the safety features of AEBS by specifically focusing on identifying pedestrians in the vehicle's path. Using advanced sensors and computer vision algorithms, PDS can recognize and predict the movement of pedestrians, allowing for timely intervention. In situations where a potential collision with a pedestrian is detected, the system can automatically apply the brakes or alert the driver. With pedestrian safety becoming a significant concern in urban areas, the demand for vehicles equipped with PDS is increasing. As regulatory agencies and consumer advocacy groups push for improved pedestrian safety measures, this technology is expected to gain traction in the AEBS market, expanding its applications in passenger and commercial vehicles alike.

Others:

This segment includes various other technologies that may be integrated into AEBS, such as lane departure warnings, adaptive cruise control, and vehicle-to-vehicle communication systems. These technologies complement traditional AEBS functionalities, contributing to a comprehensive approach to vehicle safety. As the automotive industry continually innovates and develops new safety technologies, the "Others" segment is expected to grow in parallel with the primary AEBS components. Manufacturers are increasingly exploring these complementary technologies to enhance the performance of AEBS and provide consumers with an integrated safety package. The convergence of various advanced safety systems will likely result in a more comprehensive and robust AEBS offering in the market.

By User

OEMs:

Original Equipment Manufacturers (OEMs) are a primary user segment of the AEBS market. They play a crucial role in the integration and implementation of Automatic Emergency Braking Systems within their vehicles. With the increasing emphasis on safety standards, many OEMs are actively working to equip their models with AEBS as a standard or optional feature to enhance their competitiveness and meet regulatory requirements. Additionally, OEMs often collaborate with technology providers to develop bespoke AEBS solutions that integrate seamlessly with their vehicles. This collaboration is essential as it enables the use of cutting-edge technologies, ensuring that safety features are not only functional but also user-friendly. The growing trend of electric and autonomous vehicles further accelerates the adoption of AEBS among OEMs as they aim to provide advanced safety solutions that cater to evolving consumer demands.

Aftermarket:

The aftermarket segment is gaining traction within the AEBS market as consumers increasingly seek to enhance the safety features of their existing vehicles. This segment includes vehicle owners looking to install AEBS systems post-purchase to improve safety and potentially increase the vehicle's resale value. As awareness of road safety continues to rise, more vehicle owners are investing in aftermarket safety technologies to reduce the risk of accidents. Various companies are now offering retrofitting solutions for older vehicles, allowing them to benefit from modern safety technologies, including AEBS. This growing trend in the aftermarket is expected to contribute significantly to the overall AEBS market as consumers prioritize safety and seek advanced features that were not originally included in their vehicles.

By Sales Channel

OEMs:

The OEM sales channel represents a significant portion of the AEBS market, as vehicle manufacturers integrate these systems during the production process. The demand for AEBS from OEMs is primarily driven by regulatory requirements and consumer preferences for advanced safety features. As OEMs strive to improve their vehicle offerings and meet safety standards, the integration of AEBS has become a critical component of new vehicle designs. Furthermore, OEMs often work closely with technology providers to develop tailored AEBS solutions that align with their brand identity and performance goals. With the automotive industry moving toward electrification and automation, OEMs are likely to continue prioritizing the development and integration of AEBS, solidifying its position as a key component of their vehicle safety strategies.

Aftermarket:

The aftermarket sales channel is increasingly recognized as an important segment for the AEBS market, especially as consumer awareness regarding vehicle safety grows. In this channel, consumers are looking to retrofit their existing vehicles with advanced safety features, including AEBS, to enhance protection and potentially improve resale value. The rise of online marketplaces and specialized automotive retailers has made it easier for consumers to access AEBS products and installation services. Aftermarket solutions often target older vehicles that lack modern safety systems, providing an opportunity for enhanced safety without the need for a complete vehicle upgrade. This segment’s growth is indicative of a broader trend where consumers prioritize vehicle safety, pushing for the integration of advanced technologies that were previously unavailable in their vehicles.

By Region

North America holds a significant share of the global AEBS market, driven by stringent government regulations and a high awareness of road safety among consumers. The region is characterized by a robust automotive industry, with major manufacturers headquartered in the United States and Canada, actively integrating AEBS into their vehicles to comply with safety standards. In 2022, the North American AEBS market was valued at approximately USD 8 billion, and it is expected to grow at a CAGR of 6.0%, reaching around USD 15 billion by 2035. The increasing demand for passenger safety and the growing popularity of advanced driver-assistance systems among consumers are key factors fueling market growth in this region.

Europe is also a vital region for the AEBS market, with a growing emphasis on vehicle safety and sustainability leading to heightened regulatory requirements for safety features. In Europe, the AEBS market was valued at approximately USD 7 billion in 2022, and it is projected to experience a CAGR of around 7.0%, reaching about USD 14 billion by 2035. The European Union has introduced stringent regulations that mandate the inclusion of AEBS in new vehicles, which has encouraged manufacturers to prioritize these systems in their offerings. The increasing adoption of electric vehicles and the integration of advanced safety technologies are further driving the growth of the AEBS market in this region.

Opportunities

The AEBS market presents several opportunities for growth, particularly in the context of the rapidly evolving automotive industry. One of the foremost opportunities lies in the increasing adoption of autonomous vehicles, which necessitate advanced safety technologies like AEBS to ensure safe operation. As manufacturers progress toward fully autonomous driving capabilities, the demand for integrated safety systems that can effectively prevent accidents will surge. This transition presents a unique opportunity for technology providers and automotive manufacturers to collaborate and innovate, creating more sophisticated AEBS solutions that align with the needs of autonomous vehicle operations. Furthermore, the expansion of electric vehicles serves as another opportunity, as manufacturers are more inclined to include advanced safety features to enhance consumer appeal and comply with regulations aimed at promoting sustainable transportation.

Another significant opportunity in the AEBS market is the growing trend of retrofitting older vehicles with advanced safety systems. As more consumers become aware of the benefits of AEBS and other safety technologies, the demand for aftermarket solutions is expected to rise. This trend provides a lucrative opportunity for companies specializing in the development and installation of safety systems for existing vehicles. With advancements in technology making AEBS more accessible, consumers are increasingly willing to invest in safety upgrades. Moreover, partnerships between aftermarket solution providers and vehicle manufacturers can lead to innovative products that enhance safety across a broader range of vehicles, further driving growth in this market.

Threats

The AEBS market faces several threats that could impact its growth trajectory. One of the primary challenges is the high cost of advanced safety technologies, which can deter consumers from opting for vehicles equipped with AEBS, particularly in price-sensitive markets. The high costs associated with the research and development of these systems may also be a burden for smaller manufacturers, limiting their ability to compete in a market dominated by larger players with more resources. Additionally, the complexity of AEBS technology requires extensive testing and validation, which can lead to delays in product launch and increased costs for manufacturers. The ongoing development of autonomous vehicles introduces another layer of complexity, as the interplay of different safety technologies must be carefully managed to ensure optimal performance and consumer confidence.

Moreover, there is a risk of over-reliance on automated safety systems, which could lead to complacency among drivers. If consumers believe that AEBS will fully prevent accidents, they may not engage in safe driving practices, potentially leading to an increase in road incidents. This perception poses a significant threat to the market, as it may undermine the effectiveness of these systems and dampen consumer interest. Additionally, inconsistent regulations across different regions could create challenges for manufacturers looking to standardize AEBS across their product lines, leading to variability in safety performance and consumer expectations.

Competitor Outlook

• Bosch
• Continental AG
• Mobileye
• Delphi Technologies
• TRW Automotive
• ZF Friedrichshafen AG
• Hitachi Automotive Systems
• Valeo
• Aisin Seiki Co., Ltd.
• Denso Corporation
• Autoliv
• Magna International Inc.
• Freescale Semiconductor
• Wabco Holdings Inc.
• Pioneer Electronics

The competitive landscape of the Automatic Emergency Braking System (AEBS) market is characterized by a mix of established automotive component manufacturers and newer technology-focused companies. The presence of industry giants such as Bosch and Continental AG highlights the importance of advanced safety technologies in the automotive sector. These companies have invested heavily in research and development to create cutting-edge AEBS solutions that integrate seamlessly with modern vehicles. As regulations around vehicle safety become more stringent, the competition among these players is expected to intensify, driving continuous innovation and improvements in safety technologies.

Mobileye, a pioneer in the field of driver-assistance systems, has carved out a significant niche in the AEBS market through its innovative technologies and partnerships with major automakers. Their advanced sensor systems and software algorithms play a crucial role in the effectiveness of AEBS, making them a key player in this space. Similarly, Delphi Technologies and TRW Automotive (now part of ZF Friedrichshafen AG) are known for their expertise in automotive safety systems and are actively expanding their AEBS offerings to meet growing consumer demand. These companies are focusing on creating integrated safety solutions that enhance the overall driving experience while ensuring compliance with evolving regulatory requirements.

Other notable players in the AEBS market include Autoliv, Magna International, and Denso Corporation, each offering unique technological capabilities and safety solutions. Autoliv specializes in safety systems and has a strong presence in the global market, providing various safety technologies, including AEBS. Magna International, known for its diverse automotive solutions, is also investing in advanced safety technologies to cater to the growing demand for safety features in vehicles. Denso Corporation, with its commitment to innovation, is focusing on developing next-generation AEBS technologies that incorporate features like pedestrian detection and enhanced collision avoidance capabilities. Together, these companies represent a significant portion of the AEBS market, contributing to technological advancements and driving competition in the industry.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Bosch
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Valeo
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Autoliv
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Mobileye
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Continental AG
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 TRW Automotive
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Denso Corporation
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Delphi Technologies
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Pioneer Electronics
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Wabco Holdings Inc.
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Aisin Seiki Co., Ltd.
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 ZF Friedrichshafen AG
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Freescale Semiconductor
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Magna International Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Hitachi Automotive Systems
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Automatic Emergency Braking System AEBS Sales Market, By Technology
    • 6.1.1 Crash Imminent Braking
    • 6.1.2 Dynamic Brake Support
    • 6.1.3 Forward Collision Warning
    • 6.1.4 Pedestrian Detection System
    • 6.1.5 Others
  • 6.2 Automatic Emergency Braking System AEBS Sales Market, By Vehicle Type
    • 6.2.1 Passenger Cars
    • 6.2.2 Commercial Vehicles
    • 6.2.3 Electric Vehicles
    • 6.2.4 Autonomous Vehicles
    • 6.2.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Automatic Emergency Braking System AEBS Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Automatic Emergency Braking System AEBS Sales market is categorized based on

By Vehicle Type

• Passenger Cars
• Commercial Vehicles
• Electric Vehicles
• Autonomous Vehicles
• Others

By Technology

• Crash Imminent Braking
• Dynamic Brake Support
• Forward Collision Warning
• Pedestrian Detection System
• Others

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Bosch
• Continental AG
• Mobileye
• Delphi Technologies
• TRW Automotive
• ZF Friedrichshafen AG
• Hitachi Automotive Systems
• Valeo
• Aisin Seiki Co., Ltd.
• Denso Corporation
• Autoliv
• Magna International Inc.
• Freescale Semiconductor
• Wabco Holdings Inc.
• Pioneer Electronics