Ashwagandha Sales

Ashwagandha Sales Market Outlook

As of 2023, the global Ashwagandha market is valued at approximately USD 1.3 billion with a projected compound annual growth rate (CAGR) of 10.5% from 2025 to 2035. The rising interest in herbal remedies and natural health solutions is driving this growth, as consumers increasingly gravitate towards products that support wellness and holistic health. Furthermore, the adaptation of Ashwagandha in various sectors, including dietary supplements and pharmaceuticals, has expanded its market reach significantly. The growing emphasis on mental health and stress management, coupled with the increasing number of health-conscious individuals, is enhancing the demand for this ancient herb. The potential therapeutic benefits of Ashwagandha, including stress reduction, improved cognitive function, and overall vitality enhancement, are pivotal in propelling its market expansion.

Growth Factor of the Market

The growth of the Ashwagandha market can be attributed to several key factors. Firstly, the increasing awareness regarding the health benefits of Ashwagandha, such as its adaptogenic properties, is inspiring consumers to incorporate it into their daily routines. Additionally, the rise in the aging population is prompting a greater demand for natural remedies that enhance health and wellness, thereby boosting sales. The growing trend of clean and organic labeling in products is also advantageous for Ashwagandha, as it is a naturally sourced herb with minimal side effects. Moreover, the expansion of e-commerce platforms has made it easier for consumers to access a variety of Ashwagandha products, further driving sales. Lastly, the ongoing research surrounding the efficacy of Ashwagandha in treating chronic conditions is likely to enhance its credibility and consequently its market share.

Key Highlights of the Market

• The Ashwagandha market is projected to grow at a CAGR of 10.5% from 2025 to 2035.
• North America currently holds a significant market share, driven by the demand for health supplements.
• Online retail is emerging as the most preferred distribution channel for Ashwagandha products.
• There is an increasing trend of incorporating Ashwagandha in personal care products.
• Powdered forms of Ashwagandha are gaining popularity due to their versatility in usage.

By Product Type

Powder:

The powdered form of Ashwagandha remains one of the most popular product types, primarily due to its versatility and ease of use. This form can be easily mixed with various food and beverage items, making it a convenient option for consumers looking to integrate Ashwagandha into their diets. The powdered form is also favored for its quick absorption and effectiveness, which appeals to health-conscious individuals. Moreover, many manufacturers are focusing on developing high-quality powder that retains the herb's natural potency, which further enhances consumer trust and preference. Additionally, the rise of smoothie culture and health food trends has increased the popularity of powdered Ashwagandha, especially among fitness enthusiasts and biohackers seeking natural performance boosters.

Capsules:

Capsules represent another significant segment in the Ashwagandha market, appealing to consumers who prefer precise dosing and the convenience of pre-measured servings. Capsules are particularly popular among busy professionals and individuals who are always on the go, as they allow for easy consumption without the need for preparation. Furthermore, capsules are an excellent option for those who dislike the taste of powdered Ashwagandha. The growing number of brands offering organic and non-GMO certified capsules is likely to attract more consumers who prioritize clean-label products. As the trend of personalized nutrition continues to grow, the capsule form of Ashwagandha may see increased customization options based on individual health needs and preferences.

Extracts:

Extracts of Ashwagandha, which are concentrated forms of the herb, have gained traction due to their high potency and efficacy. These extracts are often utilized in dietary supplements and pharmaceuticals, as they provide a more concentrated dose of the active ingredients found in Ashwagandha. The health benefits of Ashwagandha extracts, including stress relief, improved mood, and enhanced cognitive function, are becoming increasingly recognized, leading to a surge in demand. Manufacturers are investing in advanced extraction techniques to ensure high-quality products with consistent content of active compounds. Moreover, as consumers continue to explore natural solutions for mental health and well-being, the market for Ashwagandha extracts is expected to grow significantly.

Tea:

Ashwagandha tea is emerging as an appealing option for health-conscious consumers seeking to enjoy the benefits of the herb in a soothing beverage form. The trend of herbal teas is rapidly expanding, driven by consumer interest in natural alternatives to traditional caffeinated drinks. Ashwagandha tea is not only known for its adaptogenic properties but also for its potential to promote relaxation and improve sleep quality. The market for Ashwagandha tea is benefitting from innovations and creative blends that combine Ashwagandha with other beneficial herbs and flavors, thus enhancing its appeal. Additionally, rising consumer interest in holistic wellness practices is likely to further boost the demand for Ashwagandha tea as a part of a wellness routine.

Liquid Form:

Liquid forms of Ashwagandha, such as tinctures and tonics, are gaining popularity due to their quick absorption and ease of use. These products often appeal to consumers looking for fast-acting solutions to stress and anxiety, as well as those seeking to boost their overall health. Liquid Ashwagandha products can be easily incorporated into drinks or taken as is, providing flexibility for users. The convenience of liquid forms makes them particularly attractive to younger consumers and those who prefer not to consume pills or powders. Moreover, the increasing trend of functional beverages is likely to drive the growth of liquid Ashwagandha products, as they can be marketed as health-boosting drinks with adaptogenic benefits.

By Application

Dietary Supplements:

The dietary supplements segment is one of the largest applications for Ashwagandha, as it is widely recognized for its adaptogenic properties that help combat stress and promote overall health. The modern consumer's growing inclination towards natural supplements, along with the rising prevalence of stress-related conditions, is driving this segment's growth. Companies are increasingly formulating Ashwagandha supplements that cater to specific health goals, such as improved cognitive function or enhanced physical performance. Additionally, the trend of preventive healthcare is encouraging consumers to seek out dietary supplements that support their wellness journeys, further enhancing market demand for Ashwagandha products in this category.

Pharmaceuticals:

In the pharmaceutical sector, Ashwagandha is gaining attention for its potential therapeutic benefits, leading to its incorporation into various formulations aimed at treating a range of health issues. Research surrounding the efficacy of Ashwagandha in managing stress, anxiety, and depression is attracting the interest of pharmaceutical companies looking to develop novel treatment options. As more clinical studies validate the benefits of this ancient herb, it is expected to find its way into mainstream pharmaceutical applications. The growing global shift towards integrative medicine, which combines conventional and alternative therapies, is likely to boost the demand for Ashwagandha within the pharmaceutical industry.

Personal Care:

The use of Ashwagandha in personal care products is on the rise as consumers increasingly seek natural ingredients that promote skin health and overall well-being. Ashwagandha is known for its antioxidant properties and ability to combat skin stressors, making it an attractive ingredient for skincare formulations. Manufacturers are developing creams, serums, and other topical products that harness the benefits of Ashwagandha, appealing to consumers who are looking for clean beauty options. The expanding trend of wellness-focused personal care products is expected to drive the growth of Ashwagandha in this application, as more consumers prioritize holistic health in their beauty regimens.

Pet Health:

The inclusion of Ashwagandha in pet health products is an emerging trend, reflecting the growing consumer awareness of natural remedies for animal wellness. Pet owners are increasingly seeking natural supplements to support their pets' health, especially to alleviate stress and anxiety. Products containing Ashwagandha are being designed for pets experiencing behavioral issues or adapting to new environments. The trend of humanization of pets, where pet owners treat their animals with the same care as family members, is likely to fuel the demand for plant-based and herbal supplements in pet care, thereby enhancing the potential for Ashwagandha's use in this sector.

Others:

This category includes various applications of Ashwagandha that do not fit neatly into the primary segments. It encompasses products such as functional foods and beverages, which integrate Ashwagandha for added health benefits. As consumer preferences evolve, innovative formulations that blend Ashwagandha with other superfoods are emerging, catering to health-conscious individuals seeking unique nutritional options. Furthermore, the growing trend of veganism and plant-based diets is pushing manufacturers to explore the incorporation of Ashwagandha in diverse food products, thus increasing its visibility and market presence across multiple sectors.

By Distribution Channel

Online Retail:

Online retail has become the leading distribution channel for Ashwagandha products, fueled by the rise of e-commerce and changing consumer shopping habits. Consumers appreciate the convenience and variety offered by online platforms, allowing them to compare products, read reviews, and access detailed information before making a purchase. The COVID-19 pandemic further accelerated the shift towards online shopping, as more people turned to digital channels for their health and wellness needs. Additionally, many brands are utilizing social media and digital marketing strategies to engage consumers and drive sales through online channels. As a result, the online retail segment for Ashwagandha is expected to continue thriving, providing ease of access and convenience.

Health Stores:

Health stores, including specialty shops and natural food markets, play a significant role in the distribution of Ashwagandha products. These stores often focus on organic and natural offerings, making them an ideal venue for consumers seeking high-quality Ashwagandha. The knowledgeable staff in health stores can provide personalized recommendations and educate consumers about the benefits and uses of Ashwagandha. As the trend for natural health solutions continues to grow, health stores are likely to see an uptick in foot traffic, particularly among consumers who prefer to shop for supplements in-person. The intimate shopping experience in health stores can foster customer loyalty and trust in the brand, thus enhancing the market for Ashwagandha through this channel.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are increasingly stocking Ashwagandha products as the demand for natural health supplements rises. These large retail chains provide consumers with convenience and the opportunity to purchase Ashwagandha alongside their regular grocery shopping. The competitive pricing and promotions often found in supermarkets can attract budget-conscious consumers, making it a viable channel for Ashwagandha sales. Additionally, as these retailers expand their health and wellness sections, more consumers are likely to be introduced to Ashwagandha, enhancing brand awareness and market penetration. The accessibility of Ashwagandha in major retail outlets can significantly boost its consumption, particularly among those who may not have previously considered herbal supplements.

Pharmacies:

Pharmacies are another crucial distribution channel for Ashwagandha products, particularly as consumers increasingly seek natural supplements to complement conventional medicine. The presence of healthcare professionals in pharmacies allows for the dissemination of information about the potential benefits of Ashwagandha, leading to increased consumer interest. Consequently, pharmacies are beginning to expand their offerings of herbal and dietary supplements, including Ashwagandha, to meet this growing demand. The trust factor associated with purchasing health products from a pharmacy can also enhance consumer confidence, contributing to higher sales in this segment. As more pharmacies recognize the benefits of integrating herbal solutions into their product lines, the market for Ashwagandha is expected to see significant growth.

Others:

This category encompasses various unconventional distribution channels, including direct sales, health expos, and other specialty retailers. As consumer interest in holistic health and wellness increases, new distribution avenues are emerging, allowing brands to reach niche markets effectively. Direct sales and network marketing can create personalized experiences for consumers, helping to build brand loyalty and trust. Additionally, health expos and wellness events offer manufacturers a platform to showcase their Ashwagandha products, educate consumers, and drive sales through experiential marketing. As awareness of Ashwagandha grows, it is likely that alternative distribution channels will continue to evolve, providing brands with unique opportunities to engage with consumers in the natural health space.

By Ingredient Type

Root Powder:

Root powder is the most widely recognized form of Ashwagandha, revered for its full range of health benefits. This ingredient type is primarily derived from the roots of the Ashwagandha plant and is known for its adaptogenic properties that support stress relief and overall vitality. It is a staple in many dietary supplements and is often incorporated into smoothies and health beverages. The market for root powder is expanding as consumers become more aware of its potential benefits and seek natural solutions for wellness. Companies are focusing on sourcing high-quality root powder with optimal potency to cater to growing health-conscious populations.

Leaf Extract:

The leaf extract of Ashwagandha is gaining traction for its unique health benefits that complement those of the root powder. Leaf extracts are known for their potential to support mental clarity and cognitive function, appealing to consumers looking for natural nootropics. This ingredient type is increasingly being featured in dietary supplements aimed at enhancing focus and reducing cognitive fatigue. As research continues to explore the benefits of Ashwagandha leaf extract, its popularity is likely to grow, particularly among students and working professionals seeking natural alternatives to synthetic cognitive enhancers.

Whole Plant Extract:

Whole plant extracts offer a comprehensive formulation that captures the benefits of both the root and leaves of the Ashwagandha plant. These extracts are becoming increasingly popular due to their ability to provide a synergistic effect, delivering the full spectrum of bioactive compounds found in Ashwagandha. Whole plant extracts are marketed for their holistic health benefits, making them attractive to consumers interested in integrative health solutions. This ingredient type is often found in premium dietary supplements that emphasize the importance of natural and whole-food ingredients, thereby appealing to health-conscious consumers.

Berries:

Ashwagandha berries, while less common than the root and leaf forms, are recognized for their unique health-promoting properties. These berries are undergoing research for their antioxidant potential and ability to support immune function. As the trend for superfoods continues to grow, Ashwagandha berries are slowly garnering attention from manufacturers looking to diversify their product offerings. The incorporation of Ashwagandha berries into products such as health bars and smoothies may create new opportunities for market growth, appealing to consumers seeking innovative and nutrient-rich options.

Seeds:

Seeds of the Ashwagandha plant are also emerging as a unique ingredient type, noted for their nutritional content and health benefits. Rich in healthy fats and essential nutrients, Ashwagandha seeds are often marketed as a wholesome addition to natural health products. While they currently represent a smaller segment of the market, there is potential for growth as consumers become more aware of the benefits of incorporating seeds into their diets. Manufacturers are likely to explore creative ways to integrate Ashwagandha seeds into various food products, tapping into the rising trend of plant-based nutrition and overall health.

By Region

The Ashwagandha market is seeing significant growth globally, with North America leading the way due to the increasing demand for dietary supplements. As of 2023, North America accounts for approximately 40% of the global market share, driven by a strong consumer base that prioritizes health and wellness. The CAGR for the North American Ashwagandha market is estimated at 11% through 2035, attributed to the rising prevalence of stress-related disorders and the growing acceptance of herbal supplements as therapeutic options. Furthermore, the expansion of e-commerce platforms in the region allows for easy access to a variety of Ashwagandha products, further fuelling market growth.

Europe is also witnessing robust growth in the Ashwagandha market, with an estimated share of 30% in 2023. The region's growing focus on preventive healthcare and the increasing popularity of natural remedies contribute to this upward trend. Additionally, consumer education surrounding the benefits of Ashwagandha, supported by ongoing research and clinical studies, is enhancing its presence in the European dietary supplement market. The Asia Pacific is expected to show substantial growth, with a CAGR of approximately 10% as traditional medicinal practices continue to boost the demand for Ashwagandha in countries like India and China, where the herb has a longstanding cultural significance.

Opportunities

The Ashwagandha market presents numerous opportunities for growth, particularly as consumer demand for natural health solutions continues to rise. The trend of holistic health and wellness is encouraging more individuals to seek herbal supplements as alternatives to conventional medicine, creating a favorable environment for Ashwagandha products. Additionally, manufacturers have the opportunity to innovate and develop new product formulations that cater to specific health needs, such as stress relief, cognitive enhancement, and immune support. By leveraging current health trends and consumer preferences, companies can position themselves strategically in the market to capture the growing interest in natural solutions. Furthermore, investment in research and development to explore and validate the benefits of Ashwagandha can create new market opportunities and bolster consumer trust.

Another promising opportunity lies in the expansion of Ashwagandha-based products into emerging markets. As awareness of the herb's benefits spreads beyond traditional markets, there is significant potential for growth in regions such as Latin America and the Middle East. Localization strategies that consider cultural preferences and regional health practices can further enhance market penetration. Additionally, partnerships with health practitioners and influencers can aid in advocating for the benefits of Ashwagandha, encouraging more consumers to incorporate it into their wellness routines. With these strategies, the Ashwagandha market is poised for considerable growth in the coming years, aligning with the global shift towards natural and preventive health measures.

Threats

While the Ashwagandha market is experiencing growth, it also faces several threats that could impede its progress. One major challenge is the increasing competition from synthetic alternatives and other herbal supplements that offer similar benefits. As consumers become more health-conscious, they are presented with a wider array of options, making it essential for Ashwagandha products to differentiate themselves through quality, efficacy, and brand reputation. Moreover, regulatory challenges associated with the herbal supplement industry can pose a threat as companies must navigate complex compliance requirements to ensure product safety and efficacy. Any lapses in quality or mislabeling could lead to consumer distrust and potential legal ramifications for manufacturers.

Additionally, fluctuations in the availability of high-quality raw materials may restrict the supply chain for Ashwagandha producers. Environmental factors, such as climate change and agricultural challenges, could impact the cultivation of Ashwagandha, resulting in increased prices and limited supply. This could create a significant risk for manufacturers reliant on consistent sourcing. Furthermore, misinformation about the benefits and safety of Ashwagandha could lead to consumer hesitation in adopting the product. Education and transparency will be key in addressing these concerns and fostering trust in the market. Therefore, it is crucial for stakeholders in the Ashwagandha market to stay informed and proactive in mitigating these threats.

Competitor Outlook

• KSM-66 Ashwagandha
• Himalaya Herbal Healthcare
• Organic India
• NutraBlast
• Gaia Herbs
• Nature's Way
• Herb Pharm
• Nutrafol
• Amazon Herb
• Zen Principle
• Pure Encapsulations
• Solaray
• Now Foods
• Jarrow Formulas
• Swanson Health Products

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Solaray
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Nutrafol
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Now Foods
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Gaia Herbs
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Herb Pharm
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 NutraBlast
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Amazon Herb
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Nature's Way
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Organic India
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Zen Principle
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Jarrow Formulas
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 KSM-66 Ashwagandha
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Pure Encapsulations
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Swanson Health Products
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Himalaya Herbal Healthcare
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Ashwagandha Sales Market, By Application
    • 6.1.1 Dietary Supplements
    • 6.1.2 Pharmaceuticals
    • 6.1.3 Personal Care
    • 6.1.4 Pet Health
    • 6.1.5 Others
  • 6.2 Ashwagandha Sales Market, By Product Type
    • 6.2.1 Powder
    • 6.2.2 Capsules
    • 6.2.3 Extracts
    • 6.2.4 Tea
    • 6.2.5 Liquid Form
  • 6.3 Ashwagandha Sales Market, By Ingredient Type
    • 6.3.1 Root Powder
    • 6.3.2 Leaf Extract
    • 6.3.3 Whole Plant Extract
    • 6.3.4 Berries
    • 6.3.5 Seeds
  • 6.4 Ashwagandha Sales Market, By Distribution Channel
    • 6.4.1 Online Retail
    • 6.4.2 Health Stores
    • 6.4.3 Supermarkets/Hypermarkets
    • 6.4.4 Pharmacies
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Ashwagandha Sales Market by Region
  • 10.6 Middle East & Africa - Market Analysis
    • 10.6.1 By Country
      • 10.6.1.1 Middle East
      • 10.6.1.2 Africa

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Ashwagandha Sales market is categorized based on

By Product Type

• Powder
• Capsules
• Extracts
• Tea
• Liquid Form

By Application

• Dietary Supplements
• Pharmaceuticals
• Personal Care
• Pet Health
• Others

By Distribution Channel

• Online Retail
• Health Stores
• Supermarkets/Hypermarkets
• Pharmacies
• Others

By Ingredient Type

• Root Powder
• Leaf Extract
• Whole Plant Extract
• Berries
• Seeds

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• KSM-66 Ashwagandha
• Himalaya Herbal Healthcare
• Organic India
• NutraBlast
• Gaia Herbs
• Nature's Way
• Herb Pharm
• Nutrafol
• Amazon Herb
• Zen Principle
• Pure Encapsulations
• Solaray
• Now Foods
• Jarrow Formulas
• Swanson Health Products