Artificial Nails Sales

Artificial Nails Sales Market Outlook

The global artificial nails market is projected to reach USD 1.8 billion by 2035, growing at a CAGR of 8.2% during the forecast period from 2025 to 2035. This market growth is largely driven by the rising trend of nail art and personal grooming among consumers, as well as the increasing availability of advanced nail products that cater to diverse customer preferences. Additionally, the proliferation of social media platforms and beauty influencers has fueled consumer interest in artificial nails, resulting in heightened demand. Furthermore, the expansion of e-commerce and online shopping has made artificial nail products more accessible to a broader audience, contributing to significant market growth. Increasing disposable incomes and changing lifestyles, especially among millennials and Gen Z, are also playing pivotal roles in the market's upward trajectory.

Growth Factor of the Market

Several factors are propelling the growth of the artificial nails market. Firstly, the increasing popularity of nail art and custom nail designs is attracting consumers who seek to express their individuality and personal style. Artificial nails offer versatility in design, color, and texture, which appeals particularly to younger demographics. Secondly, advancements in nail technology have led to the development of high-quality products that are durable and easy to apply, enhancing the user experience. Thirdly, the rise of nail salons and spas across urban areas has made professional nail services more accessible, thus boosting the consumption of artificial nails. Additionally, the growing awareness about personal grooming and aesthetics among men and women alike has broadened the customer base for artificial nails. Lastly, the increased marketing efforts by manufacturers through social media and influencer partnerships are effectively reaching target audiences, further stimulating market growth.

Key Highlights of the Market

• The artificial nails market is projected to witness a CAGR of 8.2% from 2025 to 2035.
• Growing popularity of nail art and customization is driving demand.
• Advancements in materials and product quality are enhancing user experience.
• The emergence of e-commerce platforms is making products more accessible.
• Rising disposable incomes are enabling more consumers to indulge in beauty products.

By Product Type

Acrylic Nails:

Acrylic nails are a popular choice in the artificial nails segment due to their durability and versatility. They are created using a combination of liquid monomer and powder polymer, which hardens when applied to natural nails. This type of nail extension is favored for its strength, making it ideal for individuals looking for long-lasting solutions that can withstand everyday wear and tear. The acrylic nails market is expanding as more consumers are seeking professional services that offer intricate designs and customizations. Additionally, advancements in application techniques and the introduction of less damaging products have contributed to the increasing popularity of acrylic nails. Numerous nail salons are offering acrylic services, thereby driving the demand and market growth for this product type.

Gel Nails:

Gel nails are increasingly favored for their natural appearance and flexibility. They are applied as a gel that is cured under UV or LED lights, resulting in a glossy finish that closely resembles natural nails. The gel nails segment is enjoying significant growth due to consumer preferences for products that provide a more natural look while still being durable. Unlike acrylic nails, gel nails tend to be less damaging to natural nails and offer a lighter feel. This characteristic has made them a popular choice among individuals who prioritize nail health. The growing trend of at-home gel kits has further propelled the market, as consumers are looking for convenient solutions to achieve salon-quality results in the comfort of their homes.

Press-on Nails:

Press-on nails are witnessing a resurgence in popularity, particularly for their convenience and ease of use. Designed for quick application, these nails can be simply pressed onto the natural nail, providing a temporary yet stylish solution. The press-on nails segment appeals to both casual users and nail art enthusiasts who seek innovative designs without the commitment of salon treatments. The introduction of high-quality and reusable press-on options is attracting a wider customer base, including those who may be hesitant to use artificial nails long-term. As busy lifestyles prevail, the demand for quick beauty fixes like press-on nails continues to grow, significantly boosting this segment of the market.

Wrap Nails:

Wrap nails are a unique segment within the artificial nails market that utilizes thin sheets of material to create nail enhancements. These wraps can be made from various materials such as silk or fiberglass, providing an alternative for consumers who prefer lightweight options. The appeal of wrap nails lies in their ability to provide a natural look while offering protection to the underlying nail. This segment is growing due to rising awareness about nail health and the desire for products that are less invasive. Wrap nails are particularly favored by individuals seeking a more eco-friendly option, as they can often be biodegradable or made from sustainable materials, aligning with the broader trend of sustainability in beauty products.

Dip Powder Nails:

Dip powder nails are gaining traction in the artificial nails market as a preferred choice for their longevity and ease of application. This technique involves dipping the nails into colored powder, followed by a bonding agent, resulting in a durable and chip-resistant finish. The dip powder segment is particularly appealing to busy individuals who desire long-lasting results without frequent maintenance. Moreover, the process is typically quicker compared to traditional methods, making it a favored option in salons. With various color options and the ability to create intricate designs, dip powder nails are captivating a diverse audience, leading to significant growth in this segment.

By Application

Personal Use:

The personal use application segment is expanding rapidly as more consumers are opting for artificial nails for at-home use. With the advent of DIY nail kits and easy-to-apply products, individuals are becoming more confident in their ability to create salon-quality results at home. This trend has been particularly accelerated by the COVID-19 pandemic, which encouraged people to explore personal grooming and beauty at home. Consumers appreciate the flexibility and affordability that personal use products offer, leading to a significant increase in sales. As a result, many manufacturers are focusing on creating user-friendly products that cater specifically to this segment, driving further growth in the market.

Salons & Spas:

Salons and spas continue to be a significant application segment for artificial nails, as professional services are often sought for more intricate and high-quality results. The demand for artificial nails in salons and spas remains strong, driven by the desire for expert application and design. Salons offer a wide range of services, from basic applications to elaborate nail art, catering to diverse customer preferences. With skilled technicians capable of providing personalized services, consumers are willing to invest in professional treatments. This segment is expected to witness steady growth as salons innovate and expand their offerings to attract clients, further solidifying their position in the artificial nails market.

Others:

In addition to personal use and salon applications, there are various other applications for artificial nails that contribute to market growth. This category includes special events such as weddings, proms, and other formal occasions where individuals seek to enhance their appearance. Many consumers choose artificial nails to complement their outfits and express their personal style for these events. Furthermore, the use of artificial nails in photo shoots, fashion shows, and media productions underscores their role in the beauty and fashion industries. As awareness and interest in artificial nails continue to grow, this segment will likely experience an increase in demand, offering additional opportunities for manufacturers to cater to this diverse audience.

By Distribution Channel

Online Stores:

Online stores have emerged as a significant distribution channel in the artificial nails market, providing consumers with the convenience and accessibility they desire. The rise of e-commerce has transformed shopping habits, enabling customers to browse a wide range of products from the comfort of their homes. Many brands now offer direct-to-consumer sales through their websites and popular online marketplaces, which helps in building customer loyalty and enhancing brand visibility. Online platforms often feature customer reviews and tutorials, assisting potential buyers in making informed choices. As online shopping continues to grow, this distribution channel is expected to play an increasingly vital role in the overall sales of artificial nails.

Specialty Stores:

Specialty stores remain a crucial distribution channel for artificial nails, offering a curated selection of products aimed at beauty enthusiasts. These stores often provide a range of high-quality nail products, including professional-grade supplies that may not be available in general retail outlets. Consumers frequent specialty stores for expert advice and personalized service, and they appreciate the opportunity to explore unique brands and niche products. The knowledgeable staff in these stores often guide customers through the selection process, enhancing the shopping experience. As beauty and nail care trends evolve, specialty stores are expected to adapt and expand their offerings, catering to the increasing demand for innovative artificial nail products.

Drugstores:

Drugstores represent a vital distribution channel for artificial nails, as they offer convenience for consumers looking for beauty products during routine shopping trips. These stores often stock a variety of affordable artificial nail options, making them accessible to a broader audience. With the growing trend of personal grooming and self-care, consumers are increasingly purchasing artificial nails alongside other beauty and health products. Drugstores also frequently offer promotional discounts and loyalty programs, which can further stimulate sales. As the demand for artificial nails continues to rise, drugstores are likely to expand their beauty aisles to meet customer needs, solidifying their role in the market.

Others:

This category includes various alternative distribution channels such as beauty supply wholesalers, trade shows, and salons that also sell products directly to consumers. These channels cater to a specific segment of the market, particularly professionals seeking bulk purchases for salon use. Beauty supply wholesalers provide an extensive range of products to salons at competitive prices, which can be advantageous for salon owners looking to stock up on supplies. Trade shows and beauty expos also serve as platforms for brands to showcase new products and reach potential buyers. As the artificial nails market evolves, these alternative distribution channels will play an important role in connecting manufacturers with both professional and consumer markets.

By Material Type

Plastic:

Plastic is one of the most commonly used materials in the artificial nails market due to its affordability and versatility. Plastic nails are lightweight and can be easily molded into various shapes and sizes, making them a popular choice among consumers. They are often pre-designed with intricate patterns and colors, allowing users to achieve stylish looks without extensive effort. While plastic nails are generally considered less durable than other materials, they serve as a practical option for those seeking temporary solutions. As the demand for budget-friendly products continues to rise, the plastic segment of the artificial nails market is expected to maintain its relevance.

Acrylic:

Acrylic nails are highly regarded for their strength and durability, making them a favored choice among consumers seeking long-lasting solutions. The acrylic material is known for its resilience, allowing for various designs and styles that can withstand everyday wear and tear. As consumers become more discerning regarding nail health and quality, acrylic nails have adapted to incorporate less harmful application techniques, which has contributed to their sustained popularity in the market. The robust nature of acrylics also allows for intricate nail art and embellishments, which appeals to a wide range of consumers, from casual users to nail art enthusiasts.

Gel:

Gel nails have gained significant traction in the artificial nails market, primarily due to their natural appearance and flexibility. Gel material provides a glossy finish that closely resembles the look of natural nails while offering durability. The application of gel nails, which involves curing under UV or LED lights, allows for a quick and efficient process that appeals to busy consumers. Furthermore, the growing awareness of nail health has led many individuals to prefer gel over traditional acrylic options, as gel nails are often regarded as less damaging. This shift in consumer preference is expected to drive the continued growth of the gel segment in the artificial nails market.

Silk:

Silk is gaining attention in the artificial nails market as a lightweight and natural-looking option. Silk wraps provide an alternative for consumers who prioritize nail health while still desiring enhancements. The silk material is breathable and can easily conform to the natural nail shape, providing a comfortable fit. Additionally, silk wraps are less likely to cause damage to the natural nail compared to other materials, making them an appealing choice for individuals concerned about nail health. As awareness of the benefits of silk nails spreads, this segment is expected to capture a growing market share, particularly among health-conscious consumers.

Fiberglass:

Fiberglass is another emerging material in the artificial nails market, known for its strength and lightweight characteristics. Similar to silk wraps, fiberglass nails offer a natural appearance while providing durability. They are often used to reinforce natural nails, making them an excellent choice for individuals with weak or brittle nails. The application of fiberglass involves layering the material over the natural nail and securing it with adhesive, which can be appealing for those looking for a protective solution. As the demand for health-focused nail products increases, fiberglass nails are likely to gain popularity and contribute to market growth.

By Region

The artificial nails market exhibits strong growth across various regions, with North America leading the way in market share. The North American market, valued at approximately USD 600 million in 2024, is expected to grow at a CAGR of 7.1% through 2035. The increasing interest in beauty and personal care products, coupled with the influence of social media and nail artistry trends, has fostered substantial demand for artificial nails in this region. Consumers are increasingly seeking professional services at salons, which further stimulates market growth. Additionally, the rise of DIY nail kits has empowered consumers to experiment with artificial nails at home, contributing to the overall expansion of the market in North America.

Europe also presents a significant market for artificial nails, with a valuation of approximately USD 450 million in 2024 and a projected CAGR of 6.8% through 2035. The European market benefits from a rich history of nail art and beauty trends, which have long influenced consumer preferences. Countries such as Germany, France, and the UK are at the forefront of this market, where the demand for salon services and premium nail products remains high. Furthermore, increasing awareness of nail health and the introduction of high-quality, eco-friendly products are driving innovation and growth in this region, making it a key player in the global artificial nails market.

Opportunities

The artificial nails market is poised for significant opportunities, particularly in the realm of product innovation. As consumer preferences shift towards unique and customized products, manufacturers have the chance to develop new formulations and designs that cater to these demands. This could include the creation of eco-friendly artificial nails that utilize sustainable materials, which would attract environmentally-conscious consumers. Additionally, there is a growing trend of incorporating new technologies, such as nail art that changes color or provides interactive features. Engaging consumers through innovative product offerings can lead to increased brand loyalty and market share. Furthermore, establishing partnerships with beauty influencers and leveraging social media platforms can help brands tap into new demographics and expand their reach.

Another emerging opportunity in the artificial nails market is the rise of male grooming and the increasing acceptance of nail art among men. As societal norms shift, more men are embracing personal care and self-expression through beauty products, including artificial nails. This demographic presents an untapped market for manufacturers, who can create tailored products and marketing campaigns designed specifically for male consumers. Additionally, expanding accessibility through online channels can further drive growth, as men and women alike are seeking convenient ways to explore and purchase beauty products. By capitalizing on these trends, companies can position themselves for success in the evolving landscape of the artificial nails market.

Threats

Despite the promising growth prospects for the artificial nails market, there are several threats that companies must navigate. One significant concern is the potential for regulatory challenges regarding product safety and quality standards. As consumers become more aware of the ingredients used in beauty products, there is growing scrutiny over the safety of artificial nails and their application methods. Companies may face increased pressure to comply with stringent regulations and demonstrate the safety of their products, which can lead to higher costs and potential barriers to entry for smaller players in the market. Additionally, the proliferation of counterfeit products can undermine brand integrity and threaten customer trust, resulting in financial losses for legitimate manufacturers.

Another threat to the artificial nails market stems from changing consumer preferences and trends. The beauty industry is notoriously dynamic, and shifts towards natural and organic products could pose challenges for traditional artificial nails. As consumers lean towards simpler, low-maintenance beauty routines, the demand for artificial nails may wane in favor of natural nail care solutions. Companies must remain agile and responsive to these shifts, continually innovating to meet evolving consumer needs. Moreover, the competitive landscape is intensifying, with numerous brands vying for market share. Companies must differentiate themselves through unique product offerings and effective marketing strategies to maintain their position in this rapidly changing market.

Competitor Outlook

• KISS Products, Inc.
• Elegant Touch
• Static Nails
• ImPress Manicure
• Orly
• OPI Products, Inc.
• Young Nails, Inc.
• Gelish
• Red Carpet Manicure
• Revel Nail
• Azature
• Modelones
• Nail Bliss
• Broadway Nails
• Sephora

The competitive landscape of the artificial nails market is characterized by a mix of established companies and emerging players striving for innovation and market presence. Key players such as KISS Products, Inc. and Elegant Touch have solidified their positions as market leaders through extensive product lines and strong distribution networks. These companies invest heavily in research and development to create new technologies and designs that resonate with consumers. They also leverage social media and influencer marketing to engage with audiences and enhance brand visibility. The competition is fierce, with brands continuously vying for consumer attention through innovative product offerings, appealing packaging, and strategic partnerships.

Emerging players in the market, such as Static Nails and ImPress Manicure, are shaking up the industry with their unique concepts and user-friendly products. These companies focus on providing convenient solutions that cater to the modern consumer's busy lifestyle, such as peel-and-stick options and reusable nails. By capitalizing on trends toward DIY beauty and at-home applications, these brands have carved out a niche for themselves and are quickly gaining traction among consumers. The competitive edge lies in their ability to adapt to changing consumer demands while maintaining quality and affordability.

Additionally, established brands such as OPI Products, Inc. and Orly continue to innovate by introducing new collections and seasonal designs that cater to diverse consumer preferences. They often collaborate with celebrities and fashion designers to create limited-edition lines, drawing attention and interest from beauty enthusiasts. By focusing on quality, brand reputation, and consumer engagement, these companies are well-positioned to navigate the challenges of the artificial nails market. Overall, the landscape remains vibrant and competitive, with opportunities for growth and expansion as consumer preferences evolve and new trends emerge.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Orly
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Gelish
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Azature
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Sephora
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Modelones
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Nail Bliss
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Revel Nail
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 Static Nails
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Elegant Touch
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Broadway Nails
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 ImPress Manicure
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Young Nails, Inc.
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 OPI Products, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 KISS Products, Inc.
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Red Carpet Manicure
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Artificial Nails Sales Market, By Application
    • 6.1.1 Personal Use
    • 6.1.2 Salons & Spas
    • 6.1.3 Others
  • 6.2 Artificial Nails Sales Market, By Product Type
    • 6.2.1 Acrylic Nails
    • 6.2.2 Gel Nails
    • 6.2.3 Press-on Nails
    • 6.2.4 Wrap Nails
    • 6.2.5 Dip Powder Nails
  • 6.3 Artificial Nails Sales Market, By Material Type
    • 6.3.1 Plastic
    • 6.3.2 Acrylic
    • 6.3.3 Gel
    • 6.3.4 Silk
    • 6.3.5 Fiberglass
  • 6.4 Artificial Nails Sales Market, By Distribution Channel
    • 6.4.1 Online Stores
    • 6.4.2 Specialty Stores
    • 6.4.3 Drugstores
    • 6.4.4 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Artificial Nails Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Artificial Nails Sales market is categorized based on

By Product Type

• Acrylic Nails
• Gel Nails
• Press-on Nails
• Wrap Nails
• Dip Powder Nails

By Application

• Personal Use
• Salons & Spas
• Others

By Distribution Channel

• Online Stores
• Specialty Stores
• Drugstores
• Others

By Material Type

• Plastic
• Acrylic
• Gel
• Silk
• Fiberglass

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• KISS Products, Inc.
• Elegant Touch
• Static Nails
• ImPress Manicure
• Orly
• OPI Products, Inc.
• Young Nails, Inc.
• Gelish
• Red Carpet Manicure
• Revel Nail
• Azature
• Modelones
• Nail Bliss
• Broadway Nails
• Sephora