Air Freshener Fragrances Sales

Air Freshener Fragrances Sales Market Outlook

The global air freshener fragrances market is projected to reach a valuation of approximately USD 11.5 billion by 2033, with a compound annual growth rate (CAGR) of around 4.8% during the forecast period of 2025–2033. This growth can be attributed to the increasing consumer demand for ambient fragrances in both residential and commercial spaces, as well as the rising awareness about indoor air quality and the psychological benefits of pleasant scents. Additionally, the expanding retail landscape, especially in emerging markets, is contributing to the accessibility and variety of air freshener products available to consumers. The growth of the hospitality and automotive sectors, alongside innovations in fragrance technology and eco-friendly formulations, is further propelling the market forward. Overall, the air freshener fragrances market is expected to witness significant evolution, driven by consumer preferences and technological advancements.

Growth Factor of the Market

The air freshener fragrances market is bolstered by several key factors that collectively enhance its growth trajectory. One primary driver is the rising awareness regarding the importance of air quality, leading consumers to seek out products that can help in neutralizing odors and refreshing indoor environments. Furthermore, the trend toward personalization in home decor has escalated the demand for varied fragrance options, allowing consumers to select scents that resonate with their individual tastes and preferences. The advancements in product formulation, particularly the introduction of eco-friendly and sustainable options, have also attracted a more environmentally conscious consumer base. The growing popularity of air fresheners in non-traditional spaces, such as vehicles and workplaces, is another substantial contributor to market expansion. Additionally, aggressive marketing strategies and increased penetration of online sales channels are making air fresheners more readily available to a broader audience, boosting sales across various demographics.

Key Highlights of the Market

• The air freshener fragrances market is projected to grow at a CAGR of 4.8% from 2025 to 2033.
• Increased focus on indoor air quality drives consumer demand for air fresheners.
• Eco-friendly formulations are gaining traction among environmentally conscious consumers.
• Expanding retail landscape, particularly in emerging economies, enhances market accessibility.
• Innovative product launches, including smart air fresheners, are transforming consumer choices.

By Product Type

Spray:

Spray air fresheners remain one of the most popular product types in the market due to their convenience and instant effectiveness. They are available in a wide variety of fragrances, catering to diverse consumer preferences. The ease of use allows for quick application in various settings, making them ideal for households and commercial spaces alike. Additionally, advancements in aerosol technology have led to more effective dispersal, ensuring that the fragrance is both potent and long-lasting. Market players are also innovating with spray designs that minimize environmental impact, such as refillable containers and non-propylene formulations, further enhancing their appeal to eco-conscious consumers.

Gel:

Gel air fresheners are increasingly favored for their longevity and subtle scent distribution. These products provide a continuous fragrance release without the need for sprays or electrical outlets, making them suitable for various environments, including bathrooms, closets, and vehicles. The gel formulation often allows for a longer-lasting fragrance compared to traditional aerosol sprays, which appeals to consumers looking for a low-maintenance solution. Furthermore, gel air fresheners are becoming popular in decorative forms, which add an aesthetic element to their functional purpose, thus enhancing their presence in retail spaces.

Plug-in:

Plug-in air fresheners have become a staple in many households and offices due to their consistent fragrance delivery and user-friendly functionality. These devices typically use electricity to heat and disperse the fragrance, providing a continuous scent without requiring manual intervention. They are popular in environments that require a steady fragrance, such as living rooms and hallways. Recent innovations include designs that allow users to control the intensity of the scent, as well as the introduction of smart technology that enables remote operation through mobile applications. This blend of convenience and technological advancement is significantly driving the plug-in segment's growth.

Oil Diffuser:

Oil diffusers have gained traction in the air freshening market due to their association with aromatherapy and natural fragrances. Unlike conventional air fresheners, these products utilize essential oils, which are perceived as healthier and more beneficial for wellness. The growing trend of wellness and self-care has promoted the popularity of oil diffusers, particularly among consumers seeking holistic solutions to enhance their living environments. Moreover, the emergence of ultrasonic and nebulizing diffusers provides consumers with options that cater to varying preferences regarding scent strength and duration, thus expanding the target market for these products.

Solid:

Solid air fresheners are known for their simplicity and effectiveness in odor absorption and fragrance dissemination. These products are often used in smaller spaces, such as cars, closets, and small rooms, where users want a subtle and continuous scent without the complexities of electronic devices or sprays. The solid formulation is typically less intense than other types, appealing to consumers who prefer a more understated fragrance experience. Additionally, solid air fresheners can be made with natural ingredients, which aligns with the growing consumer demand for eco-friendly products, thereby solidifying their market position.

By Application

Household:

The household application segment is one of the largest markets for air freshener fragrances, driven by consumer preferences for enhancing the ambiance of their living spaces. In homes, air fresheners are primarily used in living rooms, kitchens, bathrooms, and bedrooms to combat odors and create a pleasant atmosphere. The increasing trend of home improvement and interior design has led to a greater focus on scent as a key component of home aesthetics. Consumers are experimenting with various fragrance types and products, ranging from sprays to plug-ins, as they seek to personalize their living environments. The growing awareness of the psychological benefits of appealing scents, such as stress reduction and mood enhancement, further propels demand within this segment.

Commercial:

The commercial application segment is witnessing remarkable growth as businesses increasingly recognize the importance of creating a pleasant environment for customers and employees. Industries such as retail, office spaces, and educational institutions are investing in air fresheners to enhance overall customer experience and employee productivity. Air fresheners have become an integral part of maintaining hygiene and pleasant ambience in commercial settings, particularly in high-traffic areas. The introduction of commercial-grade air freshening solutions, which offer longer-lasting and more potent fragrances, is also supporting the growth of this segment as businesses seek to create memorable experiences for their clientele.

Automotive:

The automotive application segment presents a unique niche within the air freshener fragrances market. Consumers often seek to enhance their driving experience through pleasant scents, making automotive air fresheners a popular choice among car owners. The segment has seen innovation with products designed specifically for vehicles, such as vent clip air fresheners and hanging cardboard options that are both functional and aesthetically pleasing. Moreover, the trend of personalization in vehicles extends to air fresheners, where users can select scents that resonate with their preferences. As the automotive market grows, particularly with the rise of electric and smart vehicles, the demand for innovative fragrance solutions tailored for such environments is expected to increase.

Hospitality:

The hospitality sector plays a crucial role in driving demand for air freshener fragrances, as hotels, restaurants, and other establishments prioritize creating inviting atmospheres for their guests. Scent marketing has gained traction as businesses understand the impact of fragrance on customer perception and satisfaction. Hospitality venues often employ air fresheners in lobbies, dining areas, and guest rooms to enhance the overall experience. The demand for sophisticated and unique scent experiences has led to the development of signature fragrances tailored to specific brands, further solidifying the importance of air fresheners in attracting and retaining customers in this industry.

Healthcare:

In the healthcare application segment, air fresheners are increasingly being utilized to improve the atmosphere in hospitals, clinics, and care facilities. Maintaining a clean and pleasant environment is essential in healthcare settings, where odors can be particularly unwelcome. Air fresheners serve an important functional role in enhancing the overall patient experience by promoting a sense of comfort and well-being. The demand for non-toxic and hypoallergenic options is particularly high in this segment, as healthcare facilities seek products that are safe for patients, staff, and visitors. Additionally, there is a growing trend toward the use of essential oils and natural fragrances in healthcare environments, aligning with broader wellness trends in the industry.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are among the most significant distribution channels for air freshener fragrances, providing consumers with a wide array of product choices under one roof. The convenience of shopping in these large retail stores allows consumers to browse various brands and types of air fresheners, often paired with promotional discounts and offers. The visibility of air fresheners in high-traffic areas of these stores contributes to impulse buying, thereby driving sales. Retailers frequently leverage strategic shelf placement and marketing campaigns to highlight new products and encourage trial among consumers, enhancing the overall shopping experience and boosting brand loyalty.

Online Stores:

The online distribution channel has gained substantial traction, particularly in recent years, as consumers increasingly turn to e-commerce for convenience and variety. Online platforms offer a vast range of air freshener fragrances, allowing shoppers to compare brands, read reviews, and make informed purchasing decisions. The convenience of home delivery and subscription services has further enhanced the appeal of online shopping, particularly for consumers looking for specific fragrances or eco-friendly options that may not be available in local stores. Additionally, digital marketing strategies and social media engagement have played a significant role in shaping consumer preferences and driving online sales in this segment.

Convenience Stores:

Convenience stores represent a growing distribution channel for air freshener fragrances, catering to consumers who prioritize quick and easy access to products. These stores typically stock a range of popular air fresheners in portable sizes, making them an attractive option for on-the-go consumers. The fast-paced lifestyle of modern consumers often leads them to seek out quick solutions for odor control, and convenience stores fulfill this need effectively. Many convenience stores also engage in promotional strategies, such as bundling products or offering discounts on popular brands, to entice customers and increase sales in this segment.

Specialty Stores:

Specialty stores, which focus on home goods and health products, offer a curated selection of air freshener fragrances that appeal to discerning consumers. These stores often emphasize unique and high-quality products, including natural and organic options that cater to the growing demand for eco-friendly solutions. The knowledgeable staff in specialty stores can provide personalized recommendations, enhancing the shopping experience for consumers seeking specific fragrance profiles or formulations. Additionally, the exclusivity often found in specialty store offerings can drive interest and loyalty among consumers who value uniqueness in their air freshening solutions.

Others:

This category encompasses various distribution channels, including wholesale outlets, direct sales, and subscription services that cater to niche markets. While not as prominent as the primary channels, these alternative distribution methods are essential in reaching diverse consumer segments. For example, direct sales often appeal to consumers who prioritize personalized service and product education. Subscription services, on the other hand, are becoming increasingly popular among consumers looking for convenience and variety in their air freshener choices. By leveraging these alternative channels, brands can broaden their market reach and cater to specific consumer preferences.

By Fragrance Type

Citrus:

Citrus fragrances are particularly popular in the air freshener market due to their bright and invigorating scent profiles. These fragrances, often derived from fruits such as lemon, lime, and orange, are associated with cleanliness and freshness, making them ideal for use in kitchens and bathrooms. The uplifting qualities of citrus scents can enhance mood and create a lively atmosphere, appealing to consumers who seek a refreshing experience in their indoor environments. Additionally, the versatility of citrus fragrances allows for easy blending with other scents, further broadening their appeal in various air freshener products.

Floral:

Floral fragrances offer a classic scent profile that evokes a sense of warmth and comfort. Popular options include rose, jasmine, and lavender, which can enhance the ambiance of any space. Floral air fresheners are commonly used in household settings, particularly in living rooms and bedrooms, where a soothing and inviting atmosphere is desired. The emotional connection associated with floral scents often makes them a go-to choice for consumers seeking to create a welcoming environment in their homes. Additionally, floral fragrances are frequently utilized in combination with other scent types to create unique blends, further increasing their market presence.

Fresh:

Fresh fragrances are characterized by their clean and airy scent profiles, often reminiscent of spring and outdoor environments. These scents are highly sought after for their ability to evoke a sense of cleanliness and renewal, making them suitable for use in various settings, including homes, offices, and public spaces. Fresh air fresheners often utilize notes from nature, such as cucumber, ocean breeze, and green tea, to create a refreshing experience. The universal appeal of fresh scents allows them to cater to a wide range of consumer preferences, contributing to their popularity within the air freshener fragrances market.

Woody:

Woody fragrances are increasingly appreciated for their grounding and comforting qualities. Commonly featuring notes such as sandalwood, cedar, and oak, these scents bring a sense of warmth and richness to indoor spaces. Woody air fresheners are often favored in more sophisticated settings, such as upscale homes and offices, where a refined ambiance is desired. The complexity and depth of woody fragrances make them appealing to consumers who seek unique scent experiences. Additionally, the trend toward using natural and organic substances in air fresheners has further bolstered the popularity of woody fragrance options.

Spicy:

Spicy fragrances, which include notes such as cinnamon, clove, and nutmeg, are gaining traction in the air freshener market for their ability to create a warm and inviting atmosphere. Often associated with comfort and nostalgia, these scents are particularly popular during seasonal periods, such as autumn and winter. Spicy air fresheners are frequently used in homes, especially in living spaces where consumers want to evoke a sense of coziness. The growing interest in unique and artisanal scents has led to an increase in the availability of spicy fragrance options, appealing to consumers looking for something different in their air freshening solutions.

By Region

The North American air freshener fragrances market holds a significant share, driven by a robust retail infrastructure and consumer inclination towards maintaining pleasant indoor environments. The market is expected to witness steady growth, with a CAGR of approximately 4.5% during the forecast period. Factors contributing to this growth include rising disposable incomes, increased awareness of air quality issues, and a growing preference for personalized home fragrances. Furthermore, the prevalence of innovative companies and a strong emphasis on product development in this region play a crucial role in shaping consumer choices and driving demand for air fresheners.

Europe is another prominent region in the air freshener fragrances market, characterized by a diverse array of products and preferences among consumers. The market is projected to grow at a CAGR of around 4.2%, largely fueled by trends towards sustainability and natural ingredients in fragrances. European consumers are increasingly seeking air freshener options that align with their values, such as eco-friendliness and health consciousness. Countries like Germany, France, and the UK are leading the way in adopting innovative fragrance solutions, thus contributing to the overall growth of the market in this region. The increased presence of specialty stores and an expanding e-commerce landscape further enhance market dynamics in Europe.

Opportunities

Opportunities in the air freshener fragrances market are abundant as consumer trends continue to evolve. With a growing emphasis on wellness and sustainability, there is a significant opportunity for brands to innovate with eco-friendly formulations and natural ingredients. As consumers become more health-conscious, they are actively seeking products that are free from harmful chemicals and synthetic fragrances. This shift in consumer preferences opens doors for companies to develop and market products that not only meet these demands but also provide an enhanced sensory experience. Moreover, the integration of technology into air freshener solutions, such as smart devices that allow for scent customization and scheduling, presents new avenues for growth. By aligning product development with emerging trends, companies can capture a larger share of the market and appeal to the evolving preferences of consumers.

Another promising opportunity lies within the online retail space, which is rapidly expanding and transforming how consumers shop for air fresheners. As e-commerce continues to grow, brands can capitalize on this trend by enhancing their online presence and leveraging digital marketing strategies to reach a wider audience. Subscription services that deliver curated fragrance selections to customers' doorsteps have the potential to attract a loyal customer base seeking convenience and variety. Additionally, partnerships with retailers and collaborations with influential online platforms can further boost brand visibility and sales. As more consumers embrace online shopping, particularly post-pandemic, air freshener brands that invest in their digital strategies are likely to experience significant growth and market penetration.

Threats

Despite the positive outlook for the air freshener fragrances market, several threats could impede growth. One significant concern is the increasing competition from alternative products that offer similar benefits without the use of synthetic fragrances or aerosols. Consumers are becoming more informed about the potential health risks associated with certain fragrance compounds, leading to a growing preference for natural or organic air freshening solutions. This trend could significantly affect traditional air freshener brands that rely on synthetic products, requiring them to adapt their offerings to stay relevant. Furthermore, regulatory changes regarding the use of chemicals in consumer products may impose additional challenges for manufacturers, necessitating compliance with stricter safety regulations and potentially increasing production costs.

Additionally, economic fluctuations and changes in consumer spending habits could pose threats to the air freshener fragrances market. As inflationary pressures rise, consumers may prioritize essential purchases over discretionary items like air fresheners, leading to reduced demand. Moreover, supply chain disruptions, exacerbated by global events such as pandemics or geopolitical tensions, can lead to increased costs and challenges in product availability. Companies must remain agile and proactive in navigating these external threats, ensuring they can respond to changing market dynamics while maintaining a competitive edge.

Competitor Outlook

• Procter & Gamble Co.
• Reckitt Benckiser Group Plc
• SC Johnson & Son, Inc.
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Newell Brands Inc.
• Air Wick (Part of Reckitt Benckiser)
• Febreze (Part of Procter & Gamble)
• Glade (Part of SC Johnson)
• Yankee Candle Company, Inc.
• Puritan's Pride, Inc.
• Cologne & Co.
• Essential Oil Blends, LLC
• Hampton Bay
• Thymes, LLC

The competitive landscape of the air freshener fragrances market is characterized by a mix of well-established multinational corporations and emerging brands, each striving to capture market share through innovative products and strategic marketing initiatives. Major players such as Procter & Gamble, Reckitt Benckiser, and SC Johnson dominate the market through extensive product portfolios and strong brand recognition. These companies are continuously investing in research and development to introduce new fragrances and formats that cater to evolving consumer preferences. Moreover, their expansive distribution networks and robust advertising strategies enable them to maintain a significant competitive edge in the market.

In addition to the larger corporations, niche and artisanal brands are gaining traction as consumers seek unique and personalized air freshening solutions. These brands often focus on natural and organic formulations, appealing to a growing segment of environmentally conscious consumers. Collaborations and partnerships with retailers, influencers, and online platforms enable these emerging brands to increase visibility and reach new audiences. As the market evolves, the competition between traditional brands and innovative newcomers is likely to intensify, prompting all players to stay ahead of trends and adapt their strategies accordingly.

Key companies in the air freshener fragrances market are also focusing on sustainability initiatives to align with consumer demands for eco-friendly products. For instance, brands like Method and Seventh Generation emphasize natural ingredients and recyclable packaging, which resonate with consumers looking for responsible choices. This shift towards sustainability is reshaping the competitive landscape, as companies that prioritize environmental considerations will likely gain a competitive advantage. By addressing the growing concerns surrounding health and wellness, as well as environmental impact, these companies are positioning themselves as leaders in a rapidly changing marketplace.

• 1 Appendix

  • 1.1 List of Tables
  • 1.2 List of Figures

• 2 Introduction

  • 2.1 Market Definition
  • 2.2 Scope of the Report
  • 2.3 Study Assumptions
  • 2.4 Base Currency & Forecast Periods

• 3 Market Dynamics

  • 3.1 Market Growth Factors
  • 3.2 Economic & Global Events
  • 3.3 Innovation Trends
  • 3.4 Supply Chain Analysis

• 4 Consumer Behavior

  • 4.1 Market Trends
  • 4.2 Pricing Analysis
  • 4.3 Buyer Insights

• 5 Key Player Profiles

  • 5.1 Hampton Bay
    • 5.1.1 Business Overview
    • 5.1.2 Products & Services
    • 5.1.3 Financials
    • 5.1.4 Recent Developments
    • 5.1.5 SWOT Analysis
  • 5.2 Thymes, LLC
    • 5.2.1 Business Overview
    • 5.2.2 Products & Services
    • 5.2.3 Financials
    • 5.2.4 Recent Developments
    • 5.2.5 SWOT Analysis
  • 5.3 Cologne & Co.
    • 5.3.1 Business Overview
    • 5.3.2 Products & Services
    • 5.3.3 Financials
    • 5.3.4 Recent Developments
    • 5.3.5 SWOT Analysis
  • 5.4 Newell Brands Inc.
    • 5.4.1 Business Overview
    • 5.4.2 Products & Services
    • 5.4.3 Financials
    • 5.4.4 Recent Developments
    • 5.4.5 SWOT Analysis
  • 5.5 Henkel AG & Co. KGaA
    • 5.5.1 Business Overview
    • 5.5.2 Products & Services
    • 5.5.3 Financials
    • 5.5.4 Recent Developments
    • 5.5.5 SWOT Analysis
  • 5.6 Procter & Gamble Co.
    • 5.6.1 Business Overview
    • 5.6.2 Products & Services
    • 5.6.3 Financials
    • 5.6.4 Recent Developments
    • 5.6.5 SWOT Analysis
  • 5.7 Puritan's Pride, Inc.
    • 5.7.1 Business Overview
    • 5.7.2 Products & Services
    • 5.7.3 Financials
    • 5.7.4 Recent Developments
    • 5.7.5 SWOT Analysis
  • 5.8 SC Johnson & Son, Inc.
    • 5.8.1 Business Overview
    • 5.8.2 Products & Services
    • 5.8.3 Financials
    • 5.8.4 Recent Developments
    • 5.8.5 SWOT Analysis
  • 5.9 Church & Dwight Co., Inc.
    • 5.9.1 Business Overview
    • 5.9.2 Products & Services
    • 5.9.3 Financials
    • 5.9.4 Recent Developments
    • 5.9.5 SWOT Analysis
  • 5.10 Essential Oil Blends, LLC
    • 5.10.1 Business Overview
    • 5.10.2 Products & Services
    • 5.10.3 Financials
    • 5.10.4 Recent Developments
    • 5.10.5 SWOT Analysis
  • 5.11 Glade (Part of SC Johnson)
    • 5.11.1 Business Overview
    • 5.11.2 Products & Services
    • 5.11.3 Financials
    • 5.11.4 Recent Developments
    • 5.11.5 SWOT Analysis
  • 5.12 Reckitt Benckiser Group Plc
    • 5.12.1 Business Overview
    • 5.12.2 Products & Services
    • 5.12.3 Financials
    • 5.12.4 Recent Developments
    • 5.12.5 SWOT Analysis
  • 5.13 Yankee Candle Company, Inc.
    • 5.13.1 Business Overview
    • 5.13.2 Products & Services
    • 5.13.3 Financials
    • 5.13.4 Recent Developments
    • 5.13.5 SWOT Analysis
  • 5.14 Febreze (Part of Procter & Gamble)
    • 5.14.1 Business Overview
    • 5.14.2 Products & Services
    • 5.14.3 Financials
    • 5.14.4 Recent Developments
    • 5.14.5 SWOT Analysis
  • 5.15 Air Wick (Part of Reckitt Benckiser)
    • 5.15.1 Business Overview
    • 5.15.2 Products & Services
    • 5.15.3 Financials
    • 5.15.4 Recent Developments
    • 5.15.5 SWOT Analysis

• 6 Market Segmentation

  • 6.1 Air Freshener Fragrances Sales Market, By Application
    • 6.1.1 Household
    • 6.1.2 Commercial
    • 6.1.3 Automotive
    • 6.1.4 Hospitality
    • 6.1.5 Healthcare
  • 6.2 Air Freshener Fragrances Sales Market, By Product Type
    • 6.2.1 Spray
    • 6.2.2 Gel
    • 6.2.3 Plug-in
    • 6.2.4 Oil Diffuser
    • 6.2.5 Solid
  • 6.3 Air Freshener Fragrances Sales Market, By Fragrance Type
    • 6.3.1 Citrus
    • 6.3.2 Floral
    • 6.3.3 Fresh
    • 6.3.4 Woody
    • 6.3.5 Spicy
  • 6.4 Air Freshener Fragrances Sales Market, By Distribution Channel
    • 6.4.1 Supermarkets/Hypermarkets
    • 6.4.2 Online Stores
    • 6.4.3 Convenience Stores
    • 6.4.4 Specialty Stores
    • 6.4.5 Others

• 7 Competitive Analysis

  • 7.1 Key Player Comparison
  • 7.2 Market Share Analysis
  • 7.3 Investment Trends
  • 7.4 SWOT Analysis

• 8 Research Methodology

  • 8.1 Analysis Design
  • 8.2 Research Phases
  • 8.3 Study Timeline

• 9 Future Market Outlook

  • 9.1 Growth Forecast
  • 9.2 Market Evolution

• 10 Geographical Overview

  • 10.1 Europe - Market Analysis
    • 10.1.1 By Country
      • 10.1.1.1 UK
      • 10.1.1.2 France
      • 10.1.1.3 Germany
      • 10.1.1.4 Spain
      • 10.1.1.5 Italy
  • 10.2 Asia Pacific - Market Analysis
    • 10.2.1 By Country
      • 10.2.1.1 India
      • 10.2.1.2 China
      • 10.2.1.3 Japan
      • 10.2.1.4 South Korea
  • 10.3 Latin America - Market Analysis
    • 10.3.1 By Country
      • 10.3.1.1 Brazil
      • 10.3.1.2 Argentina
      • 10.3.1.3 Mexico
  • 10.4 North America - Market Analysis
    • 10.4.1 By Country
      • 10.4.1.1 USA
      • 10.4.1.2 Canada
  • 10.5 Middle East & Africa - Market Analysis
    • 10.5.1 By Country
      • 10.5.1.1 Middle East
      • 10.5.1.2 Africa
  • 10.6 Air Freshener Fragrances Sales Market by Region

• 11 Global Economic Factors

  • 11.1 Inflation Impact
  • 11.2 Trade Policies

• 12 Technology & Innovation

  • 12.1 Emerging Technologies
  • 12.2 AI & Digital Trends
  • 12.3 Patent Research

• 13 Investment & Market Growth

  • 13.1 Funding Trends
  • 13.2 Future Market Projections

• 14 Market Overview & Key Insights

  • 14.1 Executive Summary
  • 14.2 Key Trends
  • 14.3 Market Challenges
  • 14.4 Regulatory Landscape

Segments Analyzed in the Report

The global Air Freshener Fragrances Sales market is categorized based on

By Product Type

• Spray
• Gel
• Plug-in
• Oil Diffuser
• Solid

By Application

• Household
• Commercial
• Automotive
• Hospitality
• Healthcare

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Stores
• Convenience Stores
• Specialty Stores
• Others

By Fragrance Type

• Citrus
• Floral
• Fresh
• Woody
• Spicy

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Players

• Procter & Gamble Co.
• Reckitt Benckiser Group Plc
• SC Johnson & Son, Inc.
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Newell Brands Inc.
• Air Wick (Part of Reckitt Benckiser)
• Febreze (Part of Procter & Gamble)
• Glade (Part of SC Johnson)
• Yankee Candle Company, Inc.
• Puritan's Pride, Inc.
• Cologne & Co.
• Essential Oil Blends, LLC
• Hampton Bay
• Thymes, LLC